Wine Writing and Communication
- Course Overview
Wine Writing and CommunicationWriting well is one thing. Writing well about wine is quite another. Whether for consumers, wine media or industry, engaging wine communication requires a skill set all its own.
This 2 day program will help you learn to understand the unique language of wine in order to create more effective, persuasive and distinctive methods for communication with consumers, wine media and industry.
- Key Learning Benefits
The course will cover all aspects of wine communication including:
- Learning the unique language of wine
- Understanding the wine media landscape
- Communicating effectively about wine without cliché or condescension
- What is good wine writing – an analysis of the good and the bad
- The diversity of description – how to clearly describe the sensation of tasting wine
- Telling your wine story – defining your wine brand message
- Deploying a clear idea across multiple media- keeping on message across label copy, press releases and marketing collateral
- Wine and Social Media
- Program Structure
This program is delivered over two consecutive days during business hours.
It will provide you with a stimulating and engaging learning experience, imparting valuable skills and knowledge with immediate application.
- Who Attends
This program is designed for Australian wine business owners, managers and key staff, as well as aspiring wine writers.
- Presenter and Facilitator
After becoming Australia’s youngest nationally published wine writer in 1997, presenter Nick Ryan has firmly established himself as a truly unique voice in the world of wine. A regular contributor to Gourmet Traveller Wine and Australian Wine Business Monthly, he has also written on wine for The Bulletin, Men’s Style Australia, House & Garden, The Daily Telegraph, Virgin’s Voyeur Magazine, Jetstar and custom publications for Range Rover and Maserati.
In addition to his writing, Nick is also one of the country’s most experienced wine judges serving on both the Royal Adelaide and Adelaide Hills Wine Show committees and having judged prestigious international wine competitions in New Zealand, Italy, France and the U.S.A.
- Cancellation Policy
If written notification of cancellation is received no less than 3 weeks prior to the program start date, the full fee will be refunded. If notification is received between 4 working days and 3 weeks prior to the course start date, a 25% fee will apply. If notification is received less than 4 working days prior to the program start date, the full fee will be forfeited.
If the intended participant is unable to attend, a suitable substitute will be accepted right up to the morning of the program with no financial penalty.