Dates
Compulsory pre-departure cultural and academic seminars will be scheduled in June 2013.
Study Tour will run from Sunday, 7 July - Sunday 28 July 2013.
Students must travel to France as a group.
Cost
AUD4000 per student.
This includes flights, accommodation, official transport and some meals included.
You will need to cover additional expenses, such as food and beverages, local transport, clothing and extra-curricular activities including weekends. Please note that Adelaide University tuition costs still apply.
Eligibility *
Postgraduate Students
- Commerce, Marketing or International Business student
- Have successfully completed one semester of full time study at the University of Adelaide
- Have a credit average or higher
- Have room in your program for this course (it is your responsibility to confirm this with the PG Hub)
* Meeting eligibility criteria does not guarantee you a place on the tour. Competitive selection process applies. Students will need to be available for an interview in April and a pre-departure briefing session in June, exact details to be confirmed.
Proposed Content *
The program will cover the following areas:
- International marketing
- Luxury brands
- Business in the European Union
- Visits to the Parliament and Economic and Social Committee
Week 1: Marketing to Europe and European Business
| Week 1 |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Morning |
9 - 9.30am
Orientation
9.30 - 11.30am
Australian – EU
relationships
(H. Vyas)
|
9 - 11am
Doing business in
Europe: strategic
opportunities in
Europe
(instructor to be
confirmed)
11am - 1pm
French
(language and civilization)
(D. De Maisonneuve) |
9 - 11am
International
marketing
concepts applied
to the European
Market
(instructor to be
confirmed)
11.15am - 1pm
International
Business
(G. Baume) |
9am - 12pm
Marketing and Strategy
(case study)
(H. Vyas)
|
9.30 - 11am
French
(language and civilization)
(D. De Maisonneuve)
11 - 11.45am
Test
12.15 - 12.45pm
Orientation for the Brussels Study Tour (with the other participants)
|
|
Lunch
|
| Afternoon |
2 - 4pm
French
(language and civilization)
(D. De Maisonneuve) |
2.30 - 5pm
Company Visit: SCANIA |
2 - 4pm
French
(language and civilization)
(D. De Maisonneuve)
|
2.30 - 5pm
Company Visit:
COINTREAU
Dinner
|
Free time
|
Week 2: Brussels
| Week 2 |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Morning |
Travel to Brussels
|
10am - 12pm
Company Visit:
EUROPEAN PARLIAMENT
Parlementarium/
Groupe 1
|
10am - 12pm
Company Visit:
EUROPEAN PARLIAMENT
Parlementarium/
Groupe 3
|
10 - 11.30am
Company Visit:
The National Bank of Belgium
|
|
|
Lunch
|
| Afternoon |
1.30 - 3.30pm
Visit: Brussels City
4 - 5pm
Company Visit:
Economic and Social Committee
|
3 - 5.15pm
Company Visit:
European Commission
5 - 7pm
Company Visit:
EURPOEAN PARLIAMENT
Parlementarium/
Groupe 2
|
Free time in the city
|
|
|
Week 3: SKEMA
Sunday, 21 July: Flight from Paris to Nice. Welcome dinner provided.
| Week 3 |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Morning |
Lecture:
Luxury Management
|
Lecture
|
Lecture
|
Lecture
|
Fly to Paris
Depart Paris for Adelaide
|
|
Lunch
|
| Afternoon |
Company Visit:
Luxury Goods Company
Free time and dinner in Nice
|
Visit: Picasso Museum
Free time and dinner in Antibes
|
Company Visit: Luxury Goods Company
Free time in Monaco and dinner in VilleFranche De Sur
|
Company Visit:
Luxury Perfume Company
Free time in Cannes and farewell dinner
|
|
* Final content to be confirmed.
Application and Deadlines
- Check eligibility against the eligibility criteria outlined above
- Applications close Monday, 15 April.
- In addition to the application you may also be required to attend a faculty interview to deem suitability for the program
Applications due Monday 15 April, 2013 with interviews shortly after.
