Master of Accounting and Marketing M.Acctg&Mk
2008

Program Outline

The Master of Accounting and Marketing provides comprehensive studies across the related fields of accounting and marketing. It is designed to meet the needs of entrants from either a relevant degree seeking in-depth advancement in their field and an associated field, or from a non-relevant degree seeking to comprehensively adapt to the new fields of accounting and marketing.

While the program includes study in both fields, students choose to specialise in one area. For students choosing the Accounting specialisation as their primary discipline, the program aims to develop them for a professional accounting career with accreditation to proceed to the professional programs of CPA Australia. For students choosing the advanced Marketing specialisation, the program aims to develop them for a professional marketing career by providing the educational grounding and partial credit towards the Certified Practicing Marketer (CPM) status awarded by the Australian Marketing Institute (AMI). 

Admission Information

Admissions information for domestic and international students.

Domestic

Selection criteria:	Graduate entry only
How to apply:	Apply online via SATAC's GradStart Website anytime after 5th May 08
Mid-year entry?	Subject to availability
General enquiries:	Student Centre

International

Selection criteria:	Graduate entry only
How to apply:	Application information for international students Important application deadlines for international students
Annual tuition fees:	International student place: $18,540
General enquiries:	Student Centre

Areas of Specialisation

• Accounting
• Marketing

Study Plans

The study plans given are examples of pathways through this degree. For a complete description, see the program rules.

Foundation Courses (12 Units)
ACCTING 7019: Accounting Concepts and Methods (M) COMMERCE 7033: Quantitative Methods (M) ECON 7200: Economic Principles (M) CORPFIN 7005: Principles of Finance (M)
Introductory Marketing Courses (6 units)
MARKETNG 7005: Marketing Principles (M) MARKETNG 7023: Consumer Behaviour (M)
Accounting Courses (15 units)
ACCTING 7023: Advanced Financial Accounting* COMMERCE 7021: Commercial Law and Information Systems* COMMLAW 7011: Corporate Law* ACCTING 7020: Intermediate Financial Reporting* ACCTING 7014: Management Accounting* COMMLAW 7013: Income Tax ACCTING 7003: Auditing and Assurance Services Students who wish to undertake the CPA program subsequent to completing the Master of Accounting and Performance Management must complete all accounting courses marked * in the list above. Students who wish to undertake the ICAA Chartered program must complete all 7 accounting courses.
Marketing Courses (9 units)
MARKETNG 7026: Marketing Communications (M) MARKETNG 7025: Market Research and Planning (M) MARKETNG 7030: Marketing Ethics (M)
Electives (6 units)
Students required to undertake COMMERCE 7041: Business Communication (M) must choose 1 additional approved elective. All other students must choose 2 electives. Students wishing to be eligible for admission to the ICAA Chartered program must complete two additional accounting courses as their electives.

Career Opportunities

The Accounting specialisation supplemented with marketing studies strengthens graduates’ employability in corporations and government organisations. The advanced Marketing pathway improves graduates’ employability in organisations operating in the areas of taxation, auditing and management accounting.

Graduate Attributes

Master of Accounting and Marketing Graduate Attributes

Professional Accreditation

Depending on the student’s specialisation and courses chosen, the program satisfies the requirements for application into CPA and CA programs, or to the Australian Market and Social Research Society (AMSRS) Certificate in Market Research.

Useful Links

Program Rules

School of Commerce Program Rules