Master of Commerce (Marketing) by coursework M.CM - cw
2008

Program Outline

The Master of Commerce (Marketing) is designed to provide a comprehensive, up-to-date understanding of concepts, techniques and professional applications in marketing to graduates of non-marketing disciplines.

For candidates with a recognised marketing degree, advanced level marketing courses provide greater depth and breadth in strategic thinking and analytical tools in marketing and business. The study of marketing at an advanced level may enable candidates to move more rapidly into senior marketing positions in consumer, business, government, community service and not-for-profit organisations.

Related Programs

• Master of Commerce
• Master of Commerce (Applied Finance)
• Master of Commerce (Accounting)
• Master of Commerce (Performance Management)

Admission Information

Admissions information for domestic and international students.

Domestic

Selection criteria:	Graduate entry only
How to apply:	Apply online via SATAC's GradStart Website anytime after 5th May 08
Mid-year entry?	Subject to availability
Annual tuition fees:	Australian Full-fee place: $16,430
General enquiries:	Student Centre

International

Selection criteria:	Graduate entry only IELTS Total Reading Listening Speaking Writing 6 5.5 5.5 6 6
How to apply:	Application information for international students Important application deadlines for international students
Annual tuition fees:	International student place: $18,540
General enquiries:	Student Centre

Study Plans

The study plans given are examples of pathways through this degree. For a complete description, see the program rules.

Foundation courses (12 units)
ACCTING 7024: Accounting Essentials for Decision Making (M) ECON 7200: Economic Principles (M) MARKETNG 7005: Marketing Principles (M)* COMMERCE 7033: Quantitative Methods (M)*
Marketing courses (18 units):
MARKETNG 7023: Consumer Behaviour (M)* MARKETNG 7024: International Marketing (M) MARKETNG 7025: Marketing Communications (M) MARKETNG 7030: Marketing Ethics (M) MARKETNG 7026: Marketing Research and Planning (M)* MARKETNG 7032: Strategic Marketing (M) - (must be taken in final semester of study) *Students who successfully complete these courses can apply for the AMSRS Certificate in Market Research. Read more below about Professional Accreditation.
Elective courses (6 units)
Students choose from a list of commerce courses* *Unless exempted, all international students are required to undertake COMMERCE 7041: Business Communications (M) which will be presented in lieu of an elective.
Advanced Level Marketing Courses
Candidates who have a recognised marketing degree may, subject to approval, replace some of the above marketing courses with the advanced level courses listed below. This arrangement will apply to candidates who have previously graduated from a degree with significant marketing concentration. Eligible graduates may be able to complete the Master of Commerce (Marketing) in one year. MARKETNG 7031: Relationship Marketing (M) MARKETNG 7028: E-Marketing (M) MARKETNG 7027: Brand Management (M) MARKETNG 7033: New Product Development and Innovation (M)

Career Opportunities

Graduate Attributes

School of Commerce Postgraduate Program Graduate Attributes

Professional Accreditation

Graduates may gain partial credit towards the Certified Practising Marketer (CPM) awarded by the Australian Marketing Institute (AMI).

Completing the four prescribed courses* allows students to apply for the Certificate in Market Research awarded by the Australian Market and Social Research Society (AMSRS).

Useful Links

• Business and Law Postgraduate Program Information Leaflet
• School of Commerce
• Faculty of the Professions

Program Rules

School of Commerce Program Rules