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Bachelor of Wine Marketing B.WineMkg
2009

Program Outline | Program Structure | Related Programs | Admission Information | Areas of Specialisation | Study Plans | Career Opportunities | Program Rules | Further Information | Useful Links

Location: North Terrace Campus | Waite Campus
Duration: 3 years (full-time or part-time? equivalent)
Degree/Award: Bachelor

Program Outline

This is a strong marketing and business degree with courses in areas related to the wine industry.

Students gain an understanding of legal issues, advertising and promotion, consumer behaviour, accounting and finance, retailing, global trends, wine tourism, vineyard and winery operations, and the sensory evaluation of wine and food products.

Program Structure

Electives allow students to specialise in market analysis, national and international marketing, advertising and promotion, finance, consumer behaviour and management.

Students may elect to undertake the Bachelor program in the external mode. Credit transfer arrangements are in place for students upgrading from the Diploma in Wine Marketing.

The Diploma is essentially the first two years of the Bachelor of Wine Marketing program, and articulates into this program.

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Admission Information

Choose your applicant type to view the relevant admissions information for this program.

I am a:

Domestic applicants

Not a domestic applicant? ?

2008 CSP IB 24
Apply through SATAC www.satac.edu.au
2008 CSP TER 69.1
HESS group ? Restricted
Annual tuition fees ?
Commonwealth-supported place: $7,412
Mid-year entry? Yes
Enquiries Student Centre

Selection Criteria ?

Year 12 applicants
You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Tertiary Entrance Rank (TER).
Alternative entry pathways
  • Higher Education applicants
    You must have completed at least half a year full time equivalent university study. A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA.
  • VET applicants
    You must have completed an AQF Certificate IV or above. Your application will be ranked according to the level of the award.
  • Special Entry applicants
    You must meet the following criteria: you must be 21 years or over on January 1st of the year that you will be studying*, you must not hold a completed higher education level award, and if you have been enrolled in a course leading to a higher education level award in the last 3 years, you must not have completed more than 2 years full time equivalent university study. If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Personal Competencies (PC) and Employment Experience (EE) statements may also contribute to your rank. Your STAT result is not weighted between verbal and quantitative components. If you submit a PC or EE statement, and one of these ranks higher than your STAT score, then the highest ranking statement will contribute 50% to your overall rank and the STAT will contribute the remaining 50%. If you do not submit a PC or EE statement, or if the statements have a lower rank than the STAT, then you will compete for a place on the basis of your weighted STAT result only. *The age restriction is 19 years or over if you have completed either the Flinders Foundation course or the UniSA Foundation Studies program or the UniSA Program for Adult Learners. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wilto Yerlo for further information.
  • Without formal qualifications?
    You may be eligible for our special access schemes.

How to Apply ?

Apply through SATAC: www.satac.edu.au
SATAC Codes: 314621 (Internal) 314625 (External)

International applicants

Not an international applicant? ?

International TER 68
IELTS Total 6 [more info]
Annual tuition fees ? International student place: $23,000
Mid-year entry? Yes
Enquiries Student Centre

Selection Criteria ?

Prerequisites ?

None specified

Equivalent Scores
International TER 68
IELTS
Total
Reading
Listening
Speaking
Writing
6
5.5
5.5
6
6

How to Apply ?

International applicants applying with Australian year 12 results

Not an international applicant applying with Australian year 12 results? ?

International TER 68
Annual tuition fees ? International student place: $23,000
Mid-year entry? Yes
Enquiries Student Centre

Selection Criteria ?

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Areas of Specialisation

Electives allow students to specialise in market analysis, national and international marketing, advertising and promotion, finance, consumer behaviour and management.

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Study Plans

The study plans ? given are examples of pathways through this degree. For a complete description, see the program rules.

Please note that this program is under review and the courses listed at levels II and III are indicative only.

Level

Semester 1 (core courses)

Semester 2 (core courses)

 
Level II

Semester 1 (core courses)

Semester 2 (core courses)

Plus passes in additional Level II courses to the value of 12 units selected in consultation with the Program Coordinator
Level III

Semester 1 (core courses)


Semester 2 (core courses)



Candidates must complete electives to a minimum value of 24 units at least 12 units of which must be at Level III and at least 16 units of which must be WINEMKTG courses.

Electives chosen may be from other programs in the Faculty of Sciences or any courses in the Bachelor of Commerce or Bachelor of Economics for which the student is eligible to enrol.

Courses from within the Faculty of Sciences of particular relevance to the program are:

It is recommended that students wishing to specialise in marketing include the following courses amongst their electives:

or

It is recommended that students wishing to specialise in finance, economics and trade include the following courses amongst their electives:

  • ECON 2500: International Trade & Investment Policy II
  • ECON 3021: International Trade III

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Career Opportunities

Graduates may follow careers in executive management in:

  • Advertising
  • Consultancy services
  • Food and tourism industries
  • Journalism and media marketing,
  • Management
  • National/international market analysis
  • Sales/promotion
  • Strategic planning and implementation
  • Wine industry

Potential careers

Advertising Officer, Public Relations Officer/ Publicist, Marketer / Marketing Manager, Marketing - Agriculture, Food & Wine, Tourism, Wine Marketing, Advertising / Wine Promoter, Hospitality, Journalist (Science Communications)

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Further Information

Please direct enquiries to the Student Centre
Phone: +61 8 8303 7335 (toll free 1800 061 459)

The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

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The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Wednesday, 15 Jul 2009
Student Profile

Protecting threatened bird species in the Murraylands Region.

Ben Kaethner

Ben Kaethner always wanted to study Natural Resources at university but he had a number of programs to choose from. He chose the Bachelor of Natural Resource Management [now available through the Bachelor of Science (Natural Resources)] at the University of Adelaide because of the broad choice of subjects available and the diverse directions it could take him.

Ben now works to protect the many threatened bird species in the Murraylands Region from fire destroying their habitat

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