Bachelor of Commerce (Marketing) B.Com(Mkg)

2010

Program Outline

The Bachelor of Commerce (Marketing) is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations. People seeking careers in marketing are expected to have well-developed decision-making skills and to be innovative in their approach to business problems and situations. As a result the marketing courses are combined with general business studies, and the development of practical skills and knowledge is integrated with an understanding of current theories and the latest research. This degree not only provides grounding in marketing theory, but also provides opportunities to prepare marketing reports and plans, undertake a diagnostic case study of an exporting firm, analyse advertisements in a variety of media, and apply market research as part of a group project that focuses on a real business problem.

Related Programs

• Bachelor of Commerce
• Master of Commerce (Marketing)

Admission Information

Domestic applicants

Not a domestic applicant?

2009 CSP IB	27
2009 CSP TER	80
HESS group	General
Annual tuition fees	Commonwealth-supported place: $8,859
Mid-year entry?	Subject to availability
Enquiries	Student Centre

Selection Criteria

Year 12 applicants

You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Tertiary Entrance Rank (TER).

Alternative entry pathways

• Higher Education applicants
  You must have completed at least half a year full time equivalent university study. A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA.
• VET applicants
  You must have completed an AQF Diploma or above. Your application will be ranked manually according to your TAFE results.
• Special Entry applicants
  You must be 18 years or over before February 1st of the year that you will be studying, you must not have studied more than 2 years full-time equivalent higher education in the last 2 years and you must not hold a completed higher education level award. If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Personal Competencies (PC) and Employment Experience (EE) statements are not considered for entry into the Bachelor of Commerce and your STAT result is not weighted between verbal and quantitative components. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wilto Yerlo for further information.
• Without formal qualifications?
  You may be eligible for our special access schemes.

How to Apply

Apply through SATAC SATAC application dates Application and Admission

International applicants

Not an international applicant?

International TER	80
IB	26
IELTS Total	6 [more info]
Annual tuition fees	International student place: $24,150
Mid-year entry?	Yes
Enquiries	Student Centre

Selection Criteria

Equivalent Scores

International TER	80
IB	26
IELTS Total Reading Listening Speaking Writing	6 5.5 5.5 6 6

How to Apply

Application information for international students

Important application deadlines for international students

International applicants applying with Australian year 12 results

Not an international applicant applying with Australian year 12 results?

International TER	80
Annual tuition fees	International student place: $24,150
Mid-year entry?	Yes
Enquiries	Student Centre

Selection Criteria

Study Plans

The study plans given are examples of pathways through this degree. For a complete description, see the program rules.

For students commencing Level 1 in 2010: 

Career Opportunities

The degree is designed to equip you for future business roles such as: market planner, sales manager, brand marketer, product and advertising manager, retail manager, public relations officer, advertising executive, service manager and market researcher.

Potential careers

Advertising Officer, Market Researcher, Marketer / Marketing Manager, Public Relations Officer/ Publicist

Graduate Attributes

Commerce Undergraduate Program Graduate Attributes

Professional Accreditation

This program enables students to gain credit towards Certified Professional Marketer (CPM) status awarded by the Australian Marketing Institute (AMI). This professional accreditation, recognised throughout Australia and the Pacific Basin, signals a full professional in the marketing area.

Program Rules

Business School

Further Information

Useful Links

• Program Information Leaflet
• Business School
• Undergraduate Scholarships
• Student Centre enquiry form