Diploma in Wine Marketing Dip.WineM

2010

Program Outline

This is a career-oriented program, developed with industry assistance, to meet the need for wine marketers. Students will gain skills in problem solving to become productive employees in the wine industry.  The program has a marketing base in which the concepts of marketing are analysed and related to the wine industry. Marketing courses give insight into the ways in which a marketer can influence the outcome of buying decisions by examining aspects such as: consumer behaviour in relation to wine purchases, market research and the collection and interpretation of data, communication in terms of advertising, promotion and public relations, and strategic planning for effective and efficient operations. A business component provides students with knowledge of accounting, finance, economics and commercial law functions pertaining to both small and large organisations. Student gain knowledge and experience of wine through the study of viticulture and oenology. The Diploma is essentially the first two years of the Bachelor of Wine Marketing program, and articulates into that program.

Program Structure

The program first builds a solid foundation in business studies through substantive courses in economics, commerce and quantitative business analysis, followed by specific wine marketing courses. Courses in grape growing and wine making practices are an important component of this program, and emphasise how these practices translate into sensory and other product characteristics. These courses include extensive technical wine tasting to develop capacity to evaluate wines critically in terms of style and quality. Students can tailor their programs with choices from a range of elective courses in areas such as wine tourism, wine retail and distribution management, and database marketing.

Admission Information

Domestic applicants

Not a domestic applicant?

SATAC Code	316077
HESS group	Restricted
Annual tuition fees	Commonwealth-supported place: $7,567
Mid-year entry?	Subject to availability
Enquiries	Student Centre

Selection Criteria

Year 12 applicants

You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Tertiary Entrance Rank (TER).

Alternative entry pathways

• Higher Education applicants
  You must have completed at least half a year full time equivalent university study. A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA.
• VET applicants
  You must have completed an AQF Certificate IV or above. Your application will be ranked according to the level of the award.
• Special Entry applicants
  You must be 18 years or over before February 1st of the year that you will be studying. You compete for a place with your result from the Special Tertiary Admissions Test (STAT) OR your Personal Competencies (PC) statement (whichever has the higher score). Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wilto Yerlo for further information.
• Without formal qualifications?
  You may be eligible for our special access schemes.

How to Apply

SATAC Code: 316077

Apply through SATAC SATAC application dates Application and Admission

Study Plans

The study plans given are examples of pathways through this degree. For a complete description, see the program rules.

Career Opportunities

Career opportunities include:

• marketing managers or assistants of small to medium size wineries
• product or brand managers
• sales representatives
• cellar door and sales managers
• proprietors or export managers of wine companies
• buyers and managers
• tourism and hospitality industries
• government departments
• media sales and marketing

Potential careers

Marketing - Agriculture, Food & Wine, Tourism, Wine Marketing, Advertising / Wine Promoter, Hospitality

Program Rules

Faculty of Sciences

Further Information

Useful Links

School of Agriculture, Food and Wine