The Western Region Enterprise Day (WRED) is a program designed by the University of Adelaide. The program provides the opportunity for students to benefit from the knowledge and experience of business and government professionals. WRED aims to encourage students to consider the full spectrum of opportunities available when they complete their secondary education and acts as a positive introduction to tertiary education through contact with representatives of the University of Adelaide.

Since its introduction in 1997, WRED has enjoyed great success. To increase the impact of WRED, University of Adelaide SIFE team have been evolving the program to specifically tailor WRED to the needs of the community.

The program runs annually, involving 200 primary and secondary students in a series of workshops. All students are addressed by a keynote speaker and young achiever awards are presented to outstanding students. Students are then divided into workshop groups based on their age groups.

Primary school students are taught fundamental business principles by simulating the business cycle over the course of two workshops. Students are then guided through developing, producing and marketing a simple product. Students show great enthusiasm in presenting their own ideas and bring a sense of personality to their company and product.

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