Visual Identity Elements

A visual identity program is defined as "an exercise that creates instant recognition of a corporation, product or service through the consistent application of visual or design elements". As an organisation, the University of Adelaide is challenged with positioning and maintaining its brand in the local, national and international marketplace, while promoting the presence and accessibility of its products and services to the wider community.

Successful branding depends on the consistent application of established standards. To that end, our Visual Identity Guide has been designed to facilitate the implementation of our program. Adhering to these standards will protect and enhance the corporate brand and ensure that the University of Adelaide is represented in a modern, professional and consistent way.