Marketing and Strategic Communications - Visual Identity Guide The University of Adelaide Australia
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Further Information Contact:
Marketing & Strategic Communications

THE UNIVERSITY OF ADELAIDE
SA 5005 AUSTRALIA
Email

Telephone: +61 8 8303 7511
Facsimile: +61 8 8303 4829

 

Corporate Colours

The colours described on of the Coat of Arms determine the official corporate colours of the University. The first colour listed on the grant of arms is Blue and the first metal is Gold hereby determining the University’s official colours. These colours have been specified in the artwork for the coat of arms with the following PMS numbers:


Two Colour Palette - Blue PMS 294 + Gold PMS 873
PMS 294

Blue
Spot colour = Pantone 294
CMYK = C100 - M56 - K18

PMS 873

Metallic Gold
Spot colour = Pantone 873
CMYK = M27 - Y100 - K34

Please note:
Colours depicted in this presentation are for visualisation purposes only. Consult your Pantone™ or Process Colour Swatch when matching colours for design applications.

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In publications, banners, posters and other materials the full colour palette may be used, subject to the specifications for the use of the logo on colour backgrounds outlined.


Full Colour Palette - CMYK or Spot Colour
PMS 294

Blue
Spot colour = Pantone 294
CMYK = C100 - M56 - K18

Black

Black

PMS 873

Metallic Gold
Spot colour = Pantone 873
CMYK = M27 - Y100 - K34

White

White

PMS 485

Red
Spot colour = Pantone 485
CMYK = M100 - Y90

Please note:
Colours depicted in this presentation are for visualisation purposes only. Consult your Pantone™ or Process Colour Swatch when matching colours for design applications.

 

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Web Colours

The colours indicated below are utilised for the University web site and based on the University corporate colours. The palette has been chosen to render closely to the specified RGB values on many different types of monitors and viewing conditions. [read more about web colours]

#00336

#336679

#aabbcc #ebf0f7
#223344

#445566

#778899 #ddd
#990000 #999966 #cccc99 #eeeedd