Marketing and Strategic Communications - Visual Identity Guide The University of Adelaide Australia
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Further Information Contact:
Marketing & Strategic Communications

THE UNIVERSITY OF ADELAIDE
SA 5005 AUSTRALIA
Email

Telephone: +61 8 8303 7511
Facsimile: +61 8 8303 4829

 

Typography

The University's Visual Identity is expressed through the use of san serif fonts. Swiss and Zurich are modern type faces that reflect technological values. These sans serif fonts are highly legible and suitable for a wide variety of design applications, utilising a broad range of weights - from light through to extra black - in both condensed and non-condensed versions.

Sample Display Headline

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Swiss 721
Swiss 721

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Zurich Condensed

Zurich Condensed

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ITC Century is our alternate type face. ITC Century is a traditional serif type face with classical values that complement Swiss and Zurich. It is best employed at reading sizes however its elegance makes it suitable for display sizes too. Century is also available in a broad range of weights in both condensed and non-condensed versions. No other version of Century may be substituted for ITC Century.

ITC Century

ITC Century

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Arial Narrow is the standard font to be used in correspondence, memos, reports and other everyday material.

Arial Narrow [desktop computers only]

Arial Narrow