Logo: Unacceptable Uses

To maintain the design integrity of the visual identity system and maximize the logotype's effectiveness as an identifier, it is mandatory that the University logotype is used as indicated in the guidelines without modification.

The logotype is not to be altered in any way.

Basic Guidelines

• Do not delete name typography
• Do not add additional name typography
• Do not alter name typography
• Always use standard reversed logotype
• Do not change the colour of logotype elements
• Do not use non-standard colours
• Do not reverse out of a background image
• Always follow minimum size requirements
• Do not apply animation or other techniques

Additional Guidelines

• Do not scan the logotype - always use master digital artwork
• Do not alter the position of the logotype elements
• Do not change the proportions of the logotype elements
• Do not alter approved color usage or palette
• Do not alter the logotype or use individual elements separately
• Do not use a drop shadow
• Do not change typeface or try to create your own
• Do not combine with other marks or images
• Do not use the logotype over a background that renders it unreadable
• Do not use the logotype on an angle