Life Impact Tag

The tag line uses the words "Life Impact The University of Adelaide" at the bottom of the page. This format is normally used for publications and may also be reversed out of a coloured bar.

Mono Variation

Reverse Variation

The tag line should appear on all advertisements, publication covers and in all film productions/TV advertisements. In all radio advertisements, the tag line and name should be read at the end such as "… Life Impact, the University of Adelaide".

Clearance to use the Life Impact tag and further advice on how it should be used may be obtained from the Director, Marketing & Strategic Communications.

Under no circumstances may the words "The University of Adelaide" when used in conjunction with "Life Impact" be replaced by a faculty or other name – for example, "Health Sciences Life Impact" or "Life Impact Health Sciences". The strength of the University's brand story consists in the tight linkage between the concept of Life Impact and the name of the University. Substituting faculty or other names vitiates that linkage.