Frequently Asked Questions

The University's name

"The" in the University's name: should I use a capital "T" when writing the University's name?
When the name is used at the beginning of a sentence, use capital "T". When the name appears in a stand-alone context, in upper and lower case, you would normally use capital "T". When the name appears between inverted commas, use capital "T". When the name appears in the middle of a sentence, do not use capital "T".

University address format

What address formats should be shown on flyers, brochures and other documents?
The preferred address format is incorporated in the design of the standard corporate stationery templates such as the mono letterhead. In general, the University's address should be displayed as:

Name of Department/Area/Faculty
THE UNIVERSITY OF ADELAIDE
SA 5005
AUSTRALIA

The capitalisation is deliberate. This format was developed in consultation with Australia Post and should be used in all documents.

Business cards

1. Do I have to use the official format for business cards?
Yes.

2. Where can I obtain these?
See the Printed Stationery section of this Guide.

Corporate colours

Is there a range of official University colours for publications?
Yes, for the coat of arms and the logotype. Otherwise, the full colour palette may be used in publications.

Help with visual identity

1. Web templates
Contact the Marketing & Strategic Communications Branch - Online Media

2. Printing and general visual identity questions
Contact Marketing and Strategic Communications Branch - Manager, Media & Publications

University logotype

1. Is it acceptable to use other logos with the University logo?
The use of separate logos by ares of the University is not permitted. For further advice about when it is appropriate to use an external organisation's logotype with the University's logotype, please contact the Marketing and Strategic Communications Branch.

2. Are there instances where the shield and scroll can be used without the text?
No. The shield and scroll must never appear without the name.

3. Is it acceptable to position the name beneath the shield in the logotype?
The relationship between the elements of the logotype should not be altered.

4. May I customise the logotype to my department/area?
No.  There is a format which allows for the alignment of an area name with the University logo when appropriate.  For further information, contact the Manager, Media & publications. 

6. Is it acceptable to vary the dimensions of the logotype to suit a document?
The logotype can be re-sized to scale for use in a document, but the relative proportions of the logotype must be maintained.

7. What is the minimum size of the logotype on a document?
The minimum size of the logotype is 7mm across the width of the shield symbol, not including the name typography, with the rest of the logotype in proportion.

8. Should the logotype be used in all print materials?
Yes, the logotype should be included on all publications produced by University departments/areas for University recognised business with an external audience.

9. Is authorisation required before including the logotype in print materials?
See the Brand and Visual Identity Policy. If in doubt, contact the Director, Marketing & Strategic Communications.

10. May I choose to use the coat of arms rather than the logotype?
No.

General

1. What is the CRICOS Provider Number?
CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. The CRICOS Provider Number certifies the University as a registered provider of educational services to international students. The University's CRICOS Provider Number is 00123M.

2. Do I need to use the CRICOS Provider Number?
It is a legal requirement to display the CRICOS Provider Number on many publications and correspondence used with international students. Therefore, it is University policy that the words "CRICOS Provider Number 00123M should appear on ALL publications, including standard stationery.