Introduction

This guide contains a comprehensive set of brand, reputation and graphics standards that are used together in a consistent and integrated way to ensure correct brand management for the University of Adelaide.

• Visual identity elements defines the correct use of such visual and expressive devices as the logotype and the coat of arms, preferred fonts, specific colours. It also includes the use of colour, publication layout, the Life Impact tag, photographic images, and other graphic identifiers such as the University Lion and the National Wine Centre Barrel Ribs.
• The web guide defines standards and provides templates for material published on the University of Adelaide web site. The templates have been developed to make the site more user-friendly, consistently branded and improve information management within faculties and areas.
• This brand, reputation and visual identity guide will assist all staff and external suppliers to comply with the relevant policies of the University. Users should also be aware of the various permission forms governing the usage of assets in this guide.