Logo

For full description and guidelines on use of the logo, download this PDF: Logo
Download the full set of logo files here: Logo: Downloads

The University’s logo is based on the Coat of Arms. It is designed to be graphically strong and reproduce effectively in colour and mono formats and at varying sizes. The logo projects a modern contemporary image of an institution that is looking to the future, whilst remembering its strong history.
It comprises a:

• shield featuring an open book and the Southern Cross
• scroll with motto featuring the Latin words Sub Cruce Lumen – meaning ‘the light (of learning) under the (Southern) Cross’
• logotype with words The University of Adelaide

The main font used is Optima: a sans serif font, featuring heavy downstrokes and slightly flaired terminal ends. This imparts a classical feel without being too ‘old world’, and allows for flexibility of usage, sitting comfortably with serif or sans serif fonts. The word ‘of’ uses the Adobe Garamond Pro Italic font, giving a classical feel, and individualising the logotype when used on its own.

		blue		red		gold		black
CMYK:		100 - 56 - 0 - 18		0 - 100 - 90 - 0		0 - 27 - 100 - 34		0 - 0 - 0 - 100
Spot colour:		PMS 294		PMS 485		PMS 873		PMS Black
RGB:		0 - 96 - 156		237 - 27 - 47		179 - 136 - 8		0 - 0 - 0