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Approved Imagery

Imagery used on the website must align with our website and branding standards.

Photographic Imagery

Images used on the website must be photographic in nature and meet the following conditions:

  • High quality/resolution images
  • All subjects must be following WHS standards (i.e. students in laboratories must be wearing correct attire)
  • Must not display outdated technologies or settings
  • Must not appear too staged or unnatural

Approved Images

Examples of approved images

Unapproved Images

Examples of unapproved images

Icons

The use of iconography is strongly discouraged on University websites for the following reasons:

  • A user’s understanding of an icon is based on previous experience. Due to the absence of recognisable and universal icons, the use of icons tends only to increase ambiguity and cause usability problems.
  • They do not necessarily help the user find content better than text. No icon says 'manage' like the word 'manage' itself. In the battle of clarity, text always wins.
  • Icons convey brand personality through colour and style. Icons are simplistic in nature, and do not necessarily reflect the professionalism of our institution, or match other components of our website's style.

The use of icon-type graphics must be first discussed and approved by both the Web & Digital Team and Brand Approvals.

Unapproved Graphics

Clip-art graphics are not approved for use on the website. They do not add any creative or brand value to digital communications. These types of graphics are off-brand as they are:

  • visually weak
  • unsophisticated
  • do not have a fresh and contemporary feel
  • do not typify our brand characteristics of prestige, innovation, excellence and leadership.

Examples

Examples of unapproved graphics

The use of graphical content (non-photographic) must be first discussed and approved by both the Web & Digital Team and Brand Approvals.

Infographics

The use of infographics is strongly discouraged on University websites. They have been used in the past in very limited circumstances and on a case-by-case basis.

The use of infographics must be first discussed and approved by both the Web & Digital Team and Brand Approvals. Infographics are required to meet both branding and website accessibility standards.

 

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