Wine 2030 Researcher
Prof Pascale Quester

Current position

Executive Dean of the Faculty of Profession

Special Expertise

• Experimental design and survey research
• Structural equation modelling
• Conjoint analysis

Academic and Industry Interests

Marketing, consumer behaviour, country of origin effects.

Awards, recognitions and societal memberships

• DESCAF, ESCAE Nantes (France).
• M.A. Marketing, Ohio State University (USA).
• Ph.D. Marketing, Massey University (New Zealand).
• Life Member of Beta Gamma Sigma Honorary society since 1987.
• Associate Fellow of the Australian Marketing Institute 1992-1997.
• Member of the European Society for Opinion and Marketing Research (ESOMAR) from 1989 to 2001.
• Member of the European Marketing Academy (EMAC) since 1990.
• Member of the American Marketing Association since 1991.
• Member of l'Association Francaise du Marketing since 1992.
• Appointed to the National Academic Advisory Council (NAAC) of the Australian Marketing Institute in May 1994.
• Awarded CPM in August 1994.
• Fellow of the Australian Marketing Institute since 1997.
• Research Fellow of the OSOS-PRISM Paris 1 ?Sorbonne research centre, since 2003.
• Fellow of the Ecole Marketing Sorbonne Assas (EMSA), since 2007.
• Qualifiee Professeur des Universites and Habillitee a Diriger la Recherche by the Commite National Academique (2007).

Current Research

• Country of origin.
• Impact of social influences on food and drink choices.
• Influence of different marketing communication approaches on consumer behaviour.
• Social marketing and ethics.

Contact Details

Prof Pascale Quester