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The website is based on the following themes:

Why does the Australian Wine 2030 Initiative exist?
Who belongs to the Australian Wine 2030 Initiative?
What does the Australian Wine 2030 Initiative cover?
How can the Australian Wine 2030 Initiative assist with research questions?
What’s happening in the Australian Wine 2030 Initiative?
Who else works with the Australian Wine 2030 Initiative?

Wine 2030 Research Network
School of Economics
The University of Adelaide
Adelaide SA 5005
Email

Phone : +61 8 8303 5672
Fax : +61 8 8223 1460

Consumer Choice for Wine

An International Study in the Retail and On-Premise Environment

To browse consumer choice by country use the links below or select the named countries on the map above.

This research project, carried out between 2006-2008, was funded by the Grape and Wine Research and Development Corporation (GWRDC). The Chief Investigator, Dr Steve Goodman of the University of Adelaide Business School, worked with Professor Larry Lockshin of UniSA (Project Supervisor) and Dr Eli Cohen (Adjunct Fellow UniSA) and collaborators in 10 other countries to investigate the influencers of choice on a bottle of wine in the retail store and restaurant. The Best-Worse choice method was used and the resultant choice influencer maps compiled- at a country level as well as using key segmentation variables.

The research has led to the publication of a number of papers some of which are available for downloading.