The Australian Work and Life Index 2010, a national survey of work-life outcomes amongst working Australians, shows workers would like less time at work and would prefer a 35-hour working week. An article in The Advertiser's CareerOne section investigates if a shorter week can work for employers and their staff. Associate Professor John Spoehr comments "good employers are distinguishing themselves as providing flexible workplaces by offering a nine-day fortnight, which equates to a 36-hour working week". According to Dr Spoehr employers can use these family-freindly work practices as a marketing advantage in order to attract and recruit staff and overcome skill shortages.
Reference: Jenkin, C 2010, 'Striking the Right Weekly Work Balance', The Advertiser - CareerOne Section, 18 September 2010, p. 2-3.
The information in the above-mentioned article is also quoted in the following article: 'Workforce Would Take a Pay Cut to Work Fewer Hours'.