Adelaidean - News from the University of Adelaide The University of Adelaide Australia
December 2005 Issue
Current issue (PDF) | Archive | Editorial Contact

Wine marketing students going global

 Wine Marketing

Two University of Adelaide Wine Marketing students are set for the experience of a lifetime after winning prestigious internships in the United States and United Kingdom.

Monique Katchor and Jennifer Lynch, who have just completed their studies, are travelling to New York and London respectively.

Monique has been awarded a 12-month placement with the Australian Wine Bureau in New York City beginning in January, and becomes the sixth University of Adelaide student in seven years to receive the honour. The internship is designed to provide the recipient with a broad understanding of Wine Australia's position in the US market, which is arguably the most important export market for Australian wine.

"I'll be part of a team of six people, and I'll be involved with the research, educational and promotional programs the Bureau does with Australian wine in the US, and I'll also assist with website development," Monique said.

Jennifer has just left for London to take up the inaugural three-month Philglas & Swiggot Wine Retail Internship. The internship was established by Philglas & Swiggot owner Mr Mike Rogers and University of Adelaide Wine Business Group lecturer Mr Trent Johnson.

"Philglas & Swiggot have three fine wine stores in London and I'll be spending time working in each of them," Jennifer said. "They have a very good reputation in the UK and I'm lucky to be working there straight out of university."

Both Jennifer and Monique praised the University of Adelaide's Wine Marketing degree, saying it had given them a thorough grounding for a successful career in the wine industry.

"You learn about the entire process - from the moment the plant goes in the ground to when the consumer buys the finished product," Jennifer said. "It's a lot more than just marketing - we study all wine-related topics, like sensory analysis of wine and winery operation."

"The University of Adelaide has world-class lecturers with international experience - so students are provided with cutting-edge information on global wine markets," Monique said. "There is also a strong research focus, and in some courses we study alongside the oenology and viticulture students, which helps our overall understanding of the wine value chain."

Mr Johnson said these are wonderful opportunities for the two students to kick-start their careers in wine marketing.

"It reinforces the very important role that the University plays in providing well-trained wine marketers for the industry," he said.

"That the University has supplied six of the seven New York internship winners is not only a credit to the students, but a testament to the 'whole of value chain' approach adopted here, where the wine marketing students are exposed to not only the latest in wine marketing theory and practice, but also to viticultural and oenology subjects. This is a point of difference that other universities cannot offer.

"I wish both Monique and Jennifer all the best in their upcoming endeavours."

The internships also align with the State Government's Strategic Plan objective of increasing the annual exports of the SA wine industry to $3 billion by 2010, by developing and maintaining international links and partnerships and boosting promotion of local wine with key export markets.

Story by Ben Osborne

Bookmark and Share

Wine marketers Jennifer Lynch (left) and Monique Katchor
Photo by Ben Osborne

Wine marketers Jennifer Lynch (left) and Monique Katchor
Photo by Ben Osborne

Full Image (52.38K)

Media Contact:

Media Office
External Relations
The University of Adelaide
Business: +61 8 8313 0814

For more news on the research and educational achievements of the University & our alumni read the University's bi-annual magazine, Lumen.