Program Director Contact Details:
Project Management
Name: Professor Vernon Ireland
Phone: +61 411 153 861
Email: vernon.ireland@adelaide.edu.au

Teaching Staff:
Name: Mr John Maclay BSc (Chemical Engineering), MBA, GAICD, Assoc IIB.

Short Bio: John Maclay has operated at the executive level in the corporate and enterprise sectors. He is experienced in taking products to market and establishing new markets in the wider manufacturing, resource sectors, specialty retailing, services sectors and with a technology start-up company. In those roles he has implemented innovative cultures that have turned these businesses from returning a flat to declining business result to substantial growth through changing the basis of competition.

Expertise includes relaunching the Brand and the customer experience once in the store, changing the basis of competition to achieve business growth in what had been flat to declining businesses, initiating alliances and partnerships at strategic accounts to deliver customer value and working with distributors and wholesalers, as well as direct supply to deliver the customer’s requirements. He has developed the ability to establish an innovative environment within businesses and align resources to take technologies to market. A business mentor and coach who works with individuals to maximize their potential and their project management skills.

An extensive career with 3M where he rose to be regional Technical Director while General Manager of the Industrial Markets Sector of 3M Australia, General Manager of Konica Photographics, CEO of Camera House a co-operative retail chain and COO of Fluorosolar Systems Ltd a Start-up Company in the Green Energy Market. He is currently contracted as Program Manager for the Hargraves Institute, a member driven business best practices network that operate in an innovative environment that focuses on Leadership, Sustainability and Supply Chain Excellence.

He lectures and tutors at the graduate and post graduate level, on Entrepreneurship, Innovation and Creativity at the University of Adelaide, Business Management at the University of Western Sydney, International Strategic Management at Macquarie University and Technology and Innovation Management at the University of Technology Sydney. He is an Adjunct Fellow at the University of Western Sydney’s Centre for Industry & Innovation Studies.An Accredited Associate of the Institute for Independent Business, an international network of business advisors that focuses on the enterprise sector with practical business advice that works. An Associate of the Creative Skills Training Council, an International Council that focuses on developing the skills within organizations that are associated with creativity and innovation.

Email: john.maclay@adelaide.edu.au

Phone: +61 (0) 400457182

Opening intensive:
Monday 11th & Tuesday 12th August 2014
9am-5pm
Masonic Lodge B02 Seminar Room East

Closing intensive:
Monday 8th & Tuesday 9th September 2014
9am-5pm
Masonic Lodge B02 Seminar Room East

The key learning objectives of this course are:

1. Develop an understanding of the role of innovation and entrepreneurship in the economy.
2. Develop skills in creativity and appreciate its role in innovation.
3. Develop skills in entrepreneurship and understand the difficulties in stages of the process.
4. Have an appreciation of creating future scenarios and technology forecasting.
5. Develop business proposals and plans that are likely to succeed.
6. Ability to analyse, evaluate and synthesise information in order to evaluate business opportunities.
7. Develop skills in taking creative ideas to successful businesses and projects.
8. Leadership of opportunity creating teams.
9. Use of modern business techniques to evaluate, develop and manage information.
10. Recognition of ethical, social and cultural issues in opportunity development.

Text book:
Thompson A.A., Peteraf M.A., Gamble J.E. and Strickland A.J. (2012), Crafting and Executing Strategy: The Quest for Competitive Advantage: Cases and Concepts, 18^th Edition, McGraw-Hill. ISBN 9780078112720 or 19^th Edition, McGraw-Hill. ISBN 9780078029509

Please note either 18th or 19th edition is acceptable.

Library Resources
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: http://www.adelaide.edu.au/library/ 
From this link, you are able to access the Library's electronic resources.

Other resources
If you are a member of the PMI (http://www.pmi.org/Membership.aspx) you will “gain exclusive access to PMI publications and our global standards*, networking options with our chapters and online communities of practice, and leadership and volunteer opportunities. You’ll also receive discounts on certification exams and renewals, as well as our professional development offerings.” Student membership is USD$40 to join and USD$30 to renew.

* Log in to access complimentary read-only PDFs of all of PMI's published standards or take advantage of discounts on paperback editions
http://www.pmi.org/PMBOK-Guide-and-Standards/Standards-Library-of-PMI-Global-Standards.aspx

MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: https://myuni.adelaide.edu.au)

This course is offered in blended learning mode with the face-to-face component offered as intensives.

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.


As a guide, a 3 unit course comprises a total of 156 hours work
(this includes face-to-face contact, any online components, and self
directed study).

This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

Intensive	Content	Activities
1	Student notes Part A Topic 1-5	Class exercises and case studies
2	Student notes Part A Topic 6-10	Class exercises and case studies
3	Student notes Part B Topic 1-6	Class exercises and case studies
4	Student notes Part B Topic 7-13	Class exercises and case studies

This course is offered in blended learning mode with the face-to-face component offered as intensives.

None

An overview of the course assessment appears in the following Table. Details appear in the following section:

Assessment No.	Form of Assessment/Collaborative Task	Length (in word count)	Weighting	Due Date	Learning outcomes covered (see 2.1 for detail)
1	Part A Essay Response to Q1	2000 words maximum	30%	See MyUni	1-8
2	Part A Essay Response to Q2	2000 words maximum	30%	See MyUni	1-8
3	Part B Group Assignment	Based on Numbers in Group	30%	See MyUni	5-7 & 8-10
4	Participation in Class Case Studies & Exercises		10%	During the Intensives	1-5
	Total		100%

Students must complete all course assessment requirements and must attend lectures to be eligible to pass the course.

Course results are subject to moderation by the ECIC Board of Examiners

 Assessment 1: Part A Essay Response to Q1
Weighting: 30%
Due Dates: See MyUni
Submission Details: Online through MyUni

Task:
Why is competing for the future important and how can an organisation do so?
Recognising the theoretical material covered, propose a framework for developing an external business strategy, which recognises the environment, and illustrate by application to an organisation you nominate. Describe how stakeholder expectations influence business operations, in particular the formulation of internal business processes and their interaction with organisation structure.

Length and Presentation:
Complete one report of up to 2000 words maximum

Criteria by which your assignment will be marked:
The standards by which the assignment will be assessed include consideration of the theoretical material supplied and attempt, where appropriate, to apply it to a real business example. Therefore evidence of having read and understood the material is important.

Learning objectives with this assessment (refer to section 2.1): 1-8



Assessment 2: Part A Essay Response to Q2
Weighting: 30%
Due Dates: See MyUni
Submission Details: Online through MyUni

Task:
What human resource and communication issues would you emphasise in your organisation, or organisations you have worked in or know of? Consider, in particular, how understanding and managing the people elements in the organisation, e.g. leadership, values, staff development and communication, must support the strategies and tactics of the organisation. How would you manage the conflict between convergent process management (ISO 9000, 6 sigma,etc) and divergent activities (innovation, entrepreneurship, foresight, marketing, etc) in a rapidly changing environment?
Length and Presentation:
Complete one report of up to 2000 words maximum

Criteria by which your assignment will be marked:
The standards by which the assignment will be assessed include consideration of the theoretical material supplied and attempt, where appropriate, to apply it to a real business example. Therefore evidence of having read and understood the material is important

Learning objectives with this assessment (refer to section 2.1): 1-8



Assessment 3: Part B Project Plan Group Assignment
Weighting: 30%
Due Dates: See MyUni
Submission Details: Online through MyUni

Task:
Develop a plan for a nominated organisation in order to:
A) Analyse the environment of your chosen business;
B) Identify what is your 5-10 step approach for achieving competitive or corporate success (Strategy, customer wants, etc)?
C) In doing so, nominate a set of internal strategies (from those covered in this course and up to 10) to achieve the external strategy and outline how these will be implemented;
D) Create an enterprise architecture (objectives and key areas of content), or other aspects of support, achieve the strategy;

Length and Presentation:
It is expected that the assignment would be at least of length:
2 people (desirable) 22 pages or more of single space (including diagrams);
1 person (with permission) 17 pages or more of single space (including diagrams);
3 people (with permission) 30 pages or more of single space (including diagrams).

Criteria by which your assignment will be marked:
A plan is used to PLAN a project or activity. Therefore there is no need to reference ideas in an academic sense but demonstrate application of principles. However, direct use of models or other material developed by others, must be referenced, otherwise it becomes plagiarism.
I like to see people proposing potential solutions rather than telling me the theory of how to do it.
Although I have not emphasised references, as it is an assignment emphasising application, application, diagrams and quotes of others require referencing.

Learning objectives with this assessment (refer to section 2.1): 5-7 9-12



Assessment 4: Participation in Class Studies & Exercises
Weighting: 10%
Due Dates: During Intensives
Submission Details: In class participation and presentations

Task:
Participation in and contribution to group work during the two intensives in answering the questions in the case studies and other activities undertaken in the class

Length and Presentation:
N/A

Criteria by which your assignment will be marked:
Your group will be assessed as a whole and given a mark for class participation

Learning objectives with this assessment (refer to section 2.1): 1-5

All text based assignments must be submitted via MyUni.
Please refer to step by step instructions: http://www.adelaide.edu.au/myuni/tutorials/files/AssignmentStudentSubmission.pdf 

There are a few points to note about the submission of assignments:

• Assignment Submission: Assignments should not be emailed to the instructor but should be lodged via the MyUni Course site. Note that assignments may be processed via TURNITIN which is an online plagiarism prevention tool.
• Cover Sheet: Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Extensions of Time: Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late. Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.