Program Director Contact Details:
Project Management
Name: Professor Vernon Ireland
Phone: +61 411 153 861
Email: vernon.ireland@adelaide.edu.au

Teaching Staff:
Name: Mr John Maclay BSc (Chemical Engineering), MBA, GAICD, Assoc IIB.

Short Bio: John Maclay has operated at the executive level in the corporate and enterprise sectors. He is experienced in taking products to market and establishing new markets in the wider manufacturing, resource sectors, specialty retailing, services sectors and with a technology start-up company. In those roles he has implemented innovative cultures that have turned these businesses from returning a flat to declining business result to substantial growth through changing the basis of competition.

Expertise includes relaunching the Brand and the customer experience once in the store, changing the basis of competition to achieve business growth in what had been flat to declining businesses, initiating alliances and partnerships at strategic accounts to deliver customer value and working with distributors and wholesalers, as well as direct supply to deliver the customer’s requirements. He has developed the ability to establish an innovative environment within businesses and align resources to take technologies to market. A business mentor and coach who works with individuals to maximize their potential and their project management skills.

An extensive career with 3M where he rose to be regional Technical Director while General Manager of the Industrial Markets Sector of 3M Australia, General Manager of Konica Photographics, CEO of Camera House a co-operative retail chain and COO of Fluorosolar Systems Ltd a Start-up Company in the Green Energy Market. He is currently contracted as Program Manager for the Hargraves Institute, a member driven business best practices network that operate in an innovative environment that focuses on Leadership, Sustainability and Supply Chain Excellence.

He lectures and tutors at the graduate and post graduate level, on Entrepreneurship, Innovation and Creativity at the University of Adelaide, Business Management at the University of Western Sydney, International Strategic Management at Macquarie University and Technology and Innovation Management at the University of Technology Sydney. He is an Adjunct Fellow at the University of Western Sydney’s Centre for Industry & Innovation Studies.An Accredited Associate of the Institute for Independent Business, an international network of business advisors that focuses on the enterprise sector with practical business advice that works. An Associate of the Creative Skills Training Council, an International Council that focuses on developing the skills within organizations that are associated with creativity and innovation.

Email: john.maclay@adelaide.edu.au

Phone: +61 (0) 400457182

Monday 13 January to Sunday 23 March 2014

The key learning objectives of this course are:

1. Develop an understanding of the role of innovation and entrepreneurship in the economy.
2. Develop skills in creativity and appreciate its role in innovation.
3. Develop skills in entrepreneurship and understand the difficulties in stages of the process.
4. Have an appreciation of creating future scenarios and technology forecasting.
5. Develop business proposals and plans that are likely to succeed.
6. Ability to analyse, evaluate and synthesise information in order to evaluate business opportunities.
7. Develop skills in taking creative ideas to successful businesses and projects.
8. Leadership of opportunity creating teams.
9. Use of modern business techniques to evaluate, develop and manage information.
10. Recognition of ethical, social and cultural issues in opportunity development.

Text book:
Thompson A.A., Peteraf M.A., Gamble J.E. and Strickland A.J. (2012), Crafting and Executing Strategy: The Quest for Competitive Advantage: Cases and Concepts, 18^th Edition, McGraw-Hill. ISBN 9780078112720 or 19^th Edition, McGraw-Hill. ISBN 9780078029509

Library Resources
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: http://www.adelaide.edu.au/library/ 

From this link, you are able to access the Library's electronic resources.

Other resources
If you are a member of the PMI (http://www.pmi.org/Membership.aspx) you will “gain exclusive access to PMI publications and our global standards*, networking options with our chapters and online communities of practice, and leadership and volunteer opportunities. You’ll also receive discounts on certification exams and renewals, as well as our professional development offerings.” Student membership is USD$40 to join and USD$30 to renew.

* Log in to access complimentary read-only PDFs of all of PMI's published standards or take advantage of discounts on paperback editions
http://www.pmi.org/PMBOK-Guide-and-Standards/Standards-Library-of-PMI-Global-Standards.aspx 

LEARN is the University of Adelaide’s platform for dedicated online delivery. LEARN is a customised version of Moodle, and houses all course requirements including the course profile, announcements, additional course materials (beyond the prescribed text), assessment items, discussion forums, grading, feedback, links to various university and course resources, an internal website email system, a technical assistance facility, etc. LEARN is only accessible once the URL and a password have been provided to the student on enrolment. Students are given access to the course prior to the start date to familiarise themselves with the operational aspects and functionality of the website. 

This course is offered in online mode.

As a guide, a 3 unit course comprises a total of 156 hours.

This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

Week	Content	Readings	Activities
1	Introduction & Overview Foresight & Scenario Planning Business Environment	Chapter 3 & 5 Thompson (2012 /2013)	Discussion Forum Introductory Assignment Foresight Exercise Work on: Major Report
2	Marketing Winning & Retaining Customers	There are no assigned textbook readings this week.	Discussion Forum Unique Selling Proposition Exercise Work on: Major Report
3	Core Competencies Culture of Organisation People Management & Leadership	Chapter 4, 10, 12 Thompson (2012 / 2013)	Discussion Forum Written Report #1 Work on: Major Report
4	Business Strategy Suppliers & the Value Chain	Chapter 1, 2, 5, 6 Thompson (2012 / 2013)	Discussion Forum Change Management Plan Exercise Work on: Major Report
5	Organisational Structure Enterprise Architecture Portfolio & Programs Project & Portfolio Management	Chapter 11 Case Study: #4, #10, or #20 Thompson 18th Edition (2012) Case Study: #2, #14, #24 Thompson 19th Edition (2013)	Discussion Forum Case Study Evaluation Work on: Major Report
6	System & Process Engineering Risk Management Quality Lean Management, Value Stream Mapping & Agile Processes & Management	Chapter 11 Re-Read Chapter 12 Thompson (2012)	Discussion Forum Process and Agile Management Exercise Work on: Major Report
7	Entrepreneurship Innovation Hamel’s Approach to Innovation	There are no assigned textbook readings this week.	Discussion Forum Written Report #2 Work on: Major Report
8	Business Effectiveness Business Planning Business Ethics & Corporate Responsibility	There are no assigned textbook readings this week.	Discussion Forum Business Ethics Exercise Work on: Major Report
9	Work on Final Project	There are no assigned textbook readings this week.	Work on: Major Report
10	Finalise Project	There are no assigned textbook readings this week.	Complete Major Project

An overview of the course assessment appears in the following Table. Details appear in the following section:

#	Assessment	Length	Weighting	Due Date	Learning Outcomes
1	Discussion Contribution	See detail section	15%	Day 3-7 of Weeks 1-8	1-5
2	Application Assignments	400-700 words	15%	Day 7 of Weeks 1,2,4,6,8	5-9
3	Written Reports	2000 words max	10% x 2	Day 7 of Weeks 3, 7	1-8
4	Case Study	1000 words max	10%	Day 7 of Week 5	6-7
5	Major Report	10-15 pages, single space	40%	Day 7 of Week 10	5-7
	Total		100%

Students must check all discussion forums weekly and to actively participate in and contribute to any ongoing online discussion threads.

Students must complete all course assessment requirements.

Course results are subject to moderation by the ECIC Board of Examiners

Appropriate use of the Internet in assignments

The purpose of this document is to assist students with appropriate use of the material they have accessed on the Internet in assignments. The Internet is a wonderful source of information and sometimes students are not aware of how to use it properly. For example, a recent case had over 70% of words copied from over 20 other sources. Furthermore, many students think this is the appropriate use of the Internet.

IT IS NOT.

2014 has been a bad year for students infringing University’s Academic Dishonesty Requirements with over 10 students infringing within the Master of Applied Project Management.

There is a hierarchy of penalties, the lowest of which is the loss of some assignment marks and the student’s name being placed on the Faculty’s Academic Dishonesty Register for six months. This only occurs if I believe this occurred through error. The second level penalty is more significant which is
loss of all marks for the assignment and being placed on the University’s Academic Dishonesty Register for the remainder of their time at the University. Even higher penalties can involve the University deciding the student should not graduate. This has occurred in the Master of Project Management.

Appropriate use of the Internet is to include all directly copying of sections of other reports in ‘inverted comas’, as a quotation, and note the source of the quote. To include a group of words without use of inverted colours and without noting where the words came from is an example of academic dishonesty.

Students may not be aware that the University has use of an international database called Turnitin in which all direct use of other material can be traced.

On a more positive note students need to understand the points made in any paper they access on the Internet and integrate these thoughts into their argument rather than just copying large passages. Of course this takes more work but this is what tertiary education requires and, in the end, make students into better thinkers and more able to express their ideas in their assignments.

Professor Vernon Ireland
Director of Project Management

Assessment 1: Discussion contribution
Weighting: 15%
Due Dates: Initial submission by Day 5, and participation by Day 7, of weeks 1-8
Submission Details: Via discussion prompts on the forum in LEARN

Task:
Read the Course material and search for other material that will enable the discussions to be robust and informative. They provide the background to the topic and enable the course facilitator to assess whether the class is handling and understanding the topics of the course.

Scope:
Respond to the discussion prompts and questions by the due dates outlined in the assignment. You should expect to post an initial response and then follow up responses and inputs to the posts of your classmates and faculty.

Length and Presentation:
No specific length is required as this is a contribution to a discussion forum and originality of thought is more what is sought

Criteria by which your assignment will be marked:
Discussion submissions will be assessed as to your engagement and contribution to the discussions submitted by your classmates



Assessment 2: Application Assignments
Weighting: 15%
Due Dates: Day 7 of Weeks 1,2,4,6 and 8
Submission Details: Via Drop Box in LEARN

Task:
Read the Course material and other supportive material and answer the question posed.

Scope:
This will enable you to convey your understanding and competency with the topic.

Length and Presentation:
400-700 words

Criteria by which your assignment will be marked:

Application Activity Grading Criteria	Maximum Points
Demonstrated ability to transfer or apply concepts covered in the course to this topic.	30
Demonstrated awareness of and insight with regard to this topic.	30
Demonstrated quality and depth of analysis.	25
Demonstrated quality of writing.	15
Total	100

Assessment 3: Written Reports (2)
Weighting: 10% each
Due Dates: Day 7 ofWeeks 3 and 7
Submission Details: Via Drop Box in LEARN

Task:
1. Develop a response to the assignment prompt regarding the future and external business strategies.
Why is competing for the future important and how can an organisation do so?

Recognising the theoretical material covered, propose a framework for developing an external business strategy, which recognises the environment, and illustrate by application to an organisation you nominate. Describe how stakeholder expectations influence business operations, in particular the formulation of internal business processes and their interaction with organisation structure.

2. You will continue working with the organization you selected for the Week 3 report.
What human resource and communication issues would you emphasise in your organisation, or organisations you have worked in or know of? Consider, in particular, how understanding and managing the people elements in the organisation, e.g. leadership, values, staff development and communication, must support the strategies and tactics of the organisation. How would you manage the conflict between convergent process management (ISO 9000, 6 sigma,etc) and divergent activities (innovation, entrepreneurship, foresight, marketing, etc) in a rapidly changing environment?

Scope:
The objective of these questions is for you to consider the theoretical material supplied in the course lectures and required readings and attempt, where appropriate, to apply it to a real business example. Therefore evidence in your response, of having read and understood the material is important.

Length and Presentation:
2000 words maximum for each report

Criteria by which your assignment will be marked:

Written Report Grading Criteria	Maximum Points
Demonstrated knowledge and understanding of managing project producing companies.	30
Demonstrated critical thinking and synthesis through a solid argument, opinion, or application of concept/s, with provision of supporting evidence.	15
Demonstrated quality and depth of analysis and insight, with reasonable and objective interpretation.	15
Developed effective solutions to issues.	30
Demonstrated quality of writing.	10
Total	100

Assessment 4: Case Study
Weighting: 10%
Due Dates: Day 7 of Week 5
Submission Details: Via Drop Box in LEARN

Task:
Select one of the case studies listed below. These cases can be found in your assigned textbook.

18^th Edition:

Costco Case Study	Pg. C-54	Case 4
Apple Case Study	Pg. C-141	Case 10
South West Airlines Case Study	Pg. C-276	Case 20

19^th Edition:

Costco Case Study	Pg. C-6	Case 2
Apple Case Study	Pg. C-187	Case 14
Starbucks Case Study	Pg. C-305	Case 24

Read the information contained in the case and base your inputs on these case facts.

In your responses you should make recommendations to the management of the firm you selected that will improve the company’s performance and its prospects in the market.

Tie your recommendations to concepts and information covered in the course. Be sure that your recommendations are achievable.

Scope:
This will enable you to convey your understanding and application of the theory to an actual case study and apply the lessons learned to your own organisation.

Length and Presentation:
1000 words maximum

Criteria by which your assignment will be marked:

Case Study Evaluation Grading Criteria	Maximum Points
Demonstrated knowledge and understanding of managing project producing companies.	30
Demonstrated critical thinking and synthesis through a solid argument, opinion, or application of concept/s, with provision of supporting evidence.	15
Demonstrated quality and depth of analysis and insight, with reasonable and objective interpretation.	15
Developed effective solutions to issues.	30
Demonstrated quality of writing.	10
Total	100

Assessment 5: Major Report
Weighting: 40%
Due Dates: Day 7 of Week 10
Submission Details: Via Drop Box in LEARN

Task:
Prepare a project plan of a minimum of 10-15 pages (including diagrams) following the outline and requirements below.

NOTE: Appendices and reference materials do not apply to the page count. You will find weekly suggestions located in the Week Home assignment tables to guide you on the issues you should consider and the components of the project you should work on in a given week in order to complete the final project by the end of the term.

Deliverable
Submit a written Project Plan that outlines how to enable your selected organisation to successfully implement a competitive or corporate change strategy. This strategy will allow your organisation to capitalize on their core competencies to use the business environment that they are in to their competitive advantage.

In addition, you should outline a suitable Enterprise Architecture that will enable the organisation to have in place the supporting systems and knowledge flow that will assist in the successful implementation of your plan.

Project Outline
Your plan should include the following components:

1. An analysis of the environment of your chosen business;
2. Outline what your 5-10 step approach for achieving competitive or corporate success is (strategy, customer wants, etc.);
3. After identifying your approach, select a set of internal strategies (from those covered in this course – up to 10) to achieve the external strategy and outline how these will be implemented;
4. Create an enterprise architecture (objectives and key areas of content), or other aspects of support, that would support the achievement of the competitive or corporate success.

A project plan is used to PLAN a project or activity. Therefore there is no need to reference ideas in an academic sense but rather demonstrate application of principles.

However, direct use of models or other material developed by others (application, diagrams, quotes, etc.) must be referenced appropriately, otherwise it becomes plagiarism.

Note: it is ideal to propose potential solutions rather than simply reiterating the theory of how to do it.

Being a plan it should cover What is to be done?, How it will be done?, Who will do it? and When it will be done by?

Scope:
This will enable you to convey your understanding and application of the course to a nominated organisation and convey your competency in applying the theory to a real life organisation.

Length and Presentation:
10-15 pages (including Diagrams). Type single spaced.

Criteria by which your assignment will be marked:

Major Project Grading Criteria	Maximum Points
Demonstrated quality and depth of analysis and critical thinking	100
Demonstrated understanding of concepts covered in the course learning materials	100
Demonstrated ability to transfer or apply concepts covered in the course to this topic	100
Demonstrated ability to apply theories to realistic situations	60
Quality of writing	40
Total	400

All text based assignments must be submitted via Drop Box in LEARN

There are a few points to note about the submission of assignments:

• Assignment Submission: Assignments should be lodged via Drop Box in the LEARN system. Please refer to individual assignment tasks for specific submission details relevant to each task. Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
• Cover Sheet: As part of your assignment, please add the completed University of Adelaide Assessment Cover Sheet to your assignment, providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration. Where applicable, also include the word count excluding title pages and references.
• Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Extensions of Time: Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
• Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in section 5.2 or 5.3). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.