WINEMKTG 7066EX - Advanced Wine Marketing A

North Terrace Campus - Semester 1 - 2014

This course adopts a multi-disciplinary approach integrated with fundamental wine industry practicalities to address key issues of today's wine marketing coalface. Drawing on current and emerging marketing mix perspectives as these relate to the wine market, the emphasis is on areas of wine marketing application such as new wine product development, strategic wine brand building and management, regional branding approaches, wine market segmentation approaches, pricing strategies, wine distribution channel and advertising and promotion issues. Within this wine marketing framework, there is specific focus throughout on various consumer behavioural aspects, competitiveness issues and the important role of the winery cellar door. Students will need develop an in-depth understanding at an advanced level of how grounded marketing theory principles relate and apply to the wine marketplace and its issues.

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Course Details

Course Code	WINEMKTG 7066EX
Course	Advanced Wine Marketing A
Coordinating Unit	Adelaide Business School
Term	Semester 1
Level	Postgraduate Coursework
Location/s	North Terrace Campus
Units	6
Contact	External
Prerequisites	WINEMKTG 7049EX or equivalent, WINEMKTG 7055EX or equivalent & WINEMKTG 7034EX or equivalent
Restrictions	Available to MWineBus students only
Assessment	Assignments and major marketing research project

Course Staff

Course Coordinator: Associate Professor Roberta Crouch

Course Timetable

The full timetable of all activities for this course can be accessed from Course Planner.

Learning Outcomes

Course Learning Outcomes

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University Graduate Attributes

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Learning & Teaching Activities

Learning & Teaching Modes

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Workload

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Learning Activities Summary

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The University's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

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Assessment Detail

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Submission

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Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through Access Adelaide.

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