MDIA 1007 - Digital Platforms

North Terrace Campus - Semester 1 - 2014

Internet distribution platforms are transforming the way we communicate, and impacting on all Australian communications, media and business sectors. Print on demand, e-books, online news, entertainment, embedded video, desktop publications and cross-platform user produced content are new and exciting features of the digital world. This course surveys the new forms of publishing online, the technological devices, types of content, and key features of convergence and engagement platforms, and teaches the technical and practical capacities required to produce and manage content. Students will be able to participate effectively in this increasingly important aspect of the media industry on successful completion of this course.

  • General Course Information
    Course Details
    Course Code MDIA 1007
    Course Digital Platforms
    Coordinating Unit Media
    Term Semester 1
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Restrictions Available to BMedia students only
    Assessment 500 word skills assignment (15%), 1500 word theory assignment (25%), 2000 word e-activities (50%), participation (10%)
    Course Staff

    Course Coordinator: Associate Professor Ming Cheung

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    Upon successful completion of this course, you should be able:

    CLO 1: To master knowledge of the basic principles and concepts of digital photography, graphic design and user experience design

    CLO 2: To sharpen your sense of aesthetics and skills in designing and visualising the flow of a user-oriented service innovation

    CLO 3: To demonstrate your creativity and originality in effectively ideating and presenting a digital platform project

    CLO 4: To communicate and critique project ideas with team members and peer learners

    CLO 5: To enhance your passion in service innovation design as a profession and as an interest
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. CLO 1
    The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. CLO 2, CLO 3
    An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. CLO 1, CLO 3
    Skills of a high order in interpersonal understanding, teamwork and communication. CLO 4
    A proficiency in the appropriate use of contemporary technologies. CLO 2, CLO 3
    A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. CLO 5
    A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. CLO2, CLO 4, CLO 5
    An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. CLO 1, CLO 4, CLO 5
  • Learning Resources
    Required Resources
    The objectives of the course require the learning to be taken place in a laboratory equipped with computer suites and design software applications. Each student needs access to one such computer suite. The Discipline of Media has a Media Laboratory at Schulz 408, which provides the required facilities and resources.
    Recommended Resources
    There is no set course book. A list of multimedia/references will be provided by the Course Coordinator during the semester.
    Online Learning
    All the course materials will be made available on MyUni over the semester. Various functions of MyUni will be in use, which include but are not limited to announcements, content areas, blogs, online assignment submissions, external web links, etc. Students on the course will also have access to online tutorials of research tools, design software applications and mobile applications.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course focuses on small group discovery, through which students will learn by research and learn by innovation. In their classwork and assignment tasks, students will apply theories into practice and learn to create solutions to address different design problems. They will learn to become effective independent learners and team workers.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    1 hour lecture per week = 12 hours per semester

    2 hours laboratory per week = 24 hours per semester

    3 hours reading per week = 36 hours per semester

    3 hours research per week = 36 hours per semester

    4 hours design tasks per week = 48 hours per semester

    TOTAL = 156 hours per semester
    Learning Activities Summary

    Week 1: Introduction to the Course; Team Building

    Week 2: Digital Photography 1; Creative Thinking and Practice 1

    Week 3: Digital Photography 2; Creative Thinking and Practice 2

    Week 4: Digital Photography 3; Creative Thinking and Practice 3

    Week 5: Creative Design 1; Digital Production 1

    Week 6: Creative Design 2; Digital Production 2

    Week 7: Service Innovation Design Projects

    Week 8: Layout and Composition; Digital Production 3

    Week 9: Service Innovation; Service Innovation Design Projects

    Week 10: User Experience Design; Digital Production 4

    Week 11: Reflection on Learning Process

    Week 12: Service Innovation Design Project Presentations

    Specific Course Requirements
    N/A
    Small Group Discovery Experience
    This course has a strong focus on Small Group Discovery Experience. Students will be working in pairs and in teams to learn by research and to learn by innovation. Students will maintain regular interactions with each other and with the Course Coordinator in class and through various online platforms during the semester.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Assignment 1: Learning by Research (25%)

    Assignment 2: Learning by Innovation (65%)

    Attendance and Participation (10%)

    Assessment Related Requirements
    Any of the assessment tasks which carries a weighting of 20% or higher will be a hurdle requirement.
    Assessment Detail
    Assignment 1: Learning by Research (25%)
       Task 1: Small group discovery task 1
       Task 2: Small group discovery task 2
       Task 3: Peer assessment

    Assignment 2: Learning by Innovation (65%)
       Task 1: International case study
       Task 2: Service innovation design
       Task 3: Service innovation presentation
       Task 4: Peer assessment
       Task 5: Reflection on learning

    Attendance and Participation (10%)
    Submission
    All assignments of this course will be submitted online, either via MyUni or other digital platforms. For assignments that involve large size files, students will be asked to submit them during the class.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
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