MDIA 1010 - Digital Production I

Tea Tree Gully - Semester 2 - 2014

This course introduces students to the digital production environment such as graphic design and print shop, finished art studio, web design studio or magazine and digital publishing industry. Students initially gain skills in computer applications, design techniques for print and web, finished art processes and digital print. Further study includes planning, design and construction of web sites, digital publications for iPads and other media devices, magazines and books as well as personalised print campaigns.

Open All

Course Details

Course Code	MDIA 1010
Course	Digital Production I
Coordinating Unit	Media
Term	Semester 2
Level	Undergraduate
Location/s	Tea Tree Gully
Units	6
Contact	6 hours per week
Prerequisites	12 units of Level I Humanities and Social Sciences courses or equivalent, including at least 6 units of MDIA Level I courses
Incompatible	Not available to students who have entered BMedia program via TAFE articulation
Assumed Knowledge	Familiarity with basic computer graphic applications, such as Adobe Photoshop and Final Cut Pro
Restrictions	Available to BMedia students only
Quota	17

Course Staff

Course Coordinator: Associate Professor Kathryn Bowd

Course Timetable

The full timetable of all activities for this course can be accessed from Course Planner.

Course Learning Outcomes

This course is a compulsory element of the major in Digital Production available in the BMedia degree through the University of Adelaide/TAFESA articulation agreement. It is only available to students studying the BMedia degree. It may be taken by BMedia students who do not intend to complete the full majors and contribute to the Free Elective portion of their degree at Level I.

Learning Outcomes
1. Understand basic principles of design for e-book and magazine production
2. Use appropriate technologies for magazine and web page layout
3. Produce basic web pages using varied design applications and coding
4. Compose a page incorporating elements and features that meet the client’s design brief and is print ready 5. Demonstrate an ability to find and use information relevant to the task from a variety of information sources

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

University Graduate Attribute	Course Learning Outcome(s)
Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised.	1
The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner.	5
An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems.	2
Skills of a high order in interpersonal understanding, teamwork and communication.	1, 4
A proficiency in the appropriate use of contemporary technologies.	2
A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life.	4
A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community.	4
An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities.	4

Learning Resources

Required Resources

Facilities and resources will be provided through the Creative Industries Centre, Tea Tree Gully; some additional resources will be available to students through the Discipline of Media, University of Adelaide

Recommended Resources

Access to following applications: Autodesk Maya, Adobe Photoshop, and Adobe InDesign.

Online Learning

Students will be provided with access to the online system used at the Creative Industries Centre. Essential information on enrolment and other administrative information will be provided via MyUni.
Learning & Teaching Activities

Learning & Teaching Modes

Practice based learning

Workload

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

96 hours class teaching; approximately 210 hours of independent work to complete assignments

Learning Activities Summary

This is a practice-based course that provides a thorough grounding in the essential skills required to use industry-standard, computer graphic applications. Students complete tasks assigned in workshop classes under the active instruction of members of CIC staff

Specific Course Requirements

Attendance at classes conducted at Creative Industries Centre, Tea Tree Gully

The University's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

Formative: Lecturer led software demonstrations with students submitting files at end of lessons
Summative: Individual projects demonstrating knowledge acquired during formative exercises

80% of submissions need to be assessed as competent to pass

Assessment is entirely determined by teaching staff of the Creative Industries Centre and identical in every respect to the approach and standards used in the equivalent qualifications regularly taught through the CIC. A joint management group comprising senior staff from both UA and CIC will monitor assessment processes and student outcomes.

Assessment Related Requirements

Compulsory attendance at workshops and location work

Assessment Detail

Week 1:
CGI/Vfx - Rendered video file of 2d planets animation
CGI/Vfx - Rendered video file of rotoscoped chess board shot
GA - No Assessment Required

Week 2:
CGI/Vfx - Rendered video file of motorcycle shot
CGI/Vfx - Rendered video file of replaced building sign
GA - Maya file – simplified car

Week 3:
CGI/Vfx - After effects project file and completed music video shot
GA - Maya file – Spacecraft

Week 4:
CGI/Vfx - Rendered video file of harry potter title sequence
CGI/Vfx - Rendered video file of smoking text effect GA - Maya file – Ney York style building

Week 5:
CGI/Vfx - Rendered video file of brides skin colour corrected
CGI/Vfx - Colour corrected sky replacement and music video shots
GA - Maya file – Proxy Lancia Delta model with UV layout

Week 6:
CGI/Vfx - After effects project file and completed 3d earth shot
CGI/Vfx - Rendered video file of 3d desert fly through
GA - Maya File - Lancia Delta final (from video tutorials).

Week 7:
CGI/Vfx - After effects project file and completed TV show title sequence
GA - Maya file – Lancia delta with final UV layout.

Week 8:
CGI/Vfx - Rendered vfx breakdown video of weather replacement shot
GA - Maya file – Blinn shader with Textures attached – Diffuse/Specular/Normal

Week 9:
CGI/Vfx - After effects project files and completed clone tool shots
GA - Maya file – Lancia Delta with basic texture applied.
GA - Image file – Lancia Delta diffuse, basic version (Targa file format)

Week 10:
CGI/Vfx - After effects project files and completed alpha channels shots
GA - Image file – Lancia Delta diffuse Final (Targa file format)

Week 11:
CGI/Vfx - Maya project file and multiple rendered file sequence passes
GA - Maya file – Work in progress chess set.

Week 12:
CGI/Vfx - After effects project file and rendered video of composited sequence with background plate GA - Maya File – Final chess set
GA - Image file – Final checker pattern diffuse

Submission

Assessments must be submitted on due dates. Late submissions must be negotiated with the lecturer through prior contact no less than three days before the due date.

Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

GS8 (Coursework Grade Scheme)
Grade	Description
CN	Continuing
FNS	Fail No Submission
NFE	No Formal Examination
F	Fail
NGP	Non Graded Pass
P	Pass
C	Credit
D	Distinction
HD	High Distinction
RP	Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through Access Adelaide.

Student Feedback

The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
Student Support
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
Fraud Awareness

Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Authorised by:	Deputy Vice-Chancellor and Vice-President (Academic)
Maintained by:	Course Outlines Administrator