MDIA 2214 - Graphic Design II

Adelaide College of ArtsandDes - Semester 1 - 2020

Develop and apply analysis of advertising design principles, design history and theory in editorial application and study, and application of typographical principles of type construction.

  • General Course Information
    Course Details
    Course Code MDIA 2214
    Course Graphic Design II
    Coordinating Unit Media
    Term Semester 1
    Level Undergraduate
    Location/s Adelaide College of ArtsandDes
    Units 6
    Contact Up to 6 hours per week
    Available for Study Abroad and Exchange N
    Prerequisites MDIA 1011
    Incompatible Not available to students who have entered BMedia program via TAFE articulation
    Assumed Knowledge Familiarity with basic computer graphic applications, such as Adobe Photoshop and Final Cut Pro
    Restrictions Available to BMedia, BCtveArts students only
    Quota A quota of 22 applies
    Course Description Develop and apply analysis of advertising design principles, design history and theory in editorial application and study, and application of typographical principles of type construction.
    Course Staff

    Course Coordinator: Dr Kathryn Bowd

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes

    No information currently available.

    University Graduate Attributes

    No information currently available.

  • Learning & Teaching Activities
    Learning & Teaching Modes

    No information currently available.

    Workload

    No information currently available.

    Learning Activities Summary

    No information currently available.

  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Due to the current COVID-19 situation, modified arrangements have been made to assessments to facilitate remote learning and teaching. Assessment details provided here reflect recent updates.
    • Any group collaboration or communication we have been able to incorporate into the online delivery through Blackboard Collaborate
    • Feedback and critique sessions have been able to be facilitated through Blackboard Collaborate, forums and email.
    • Presentations have been able to be facilitated through Blackboard Collaborate.
    • Where ‘hard copies’ or printed mock ups have been referred to for proofing and the final assessment submission we have adjusted so that a ‘soft copy’ or digital submission is suitable for assessment. Students can print out hard copies if they wish and provide visual evidence/photographs as part of their submission.
    Assessment Detail

    No information currently available.

    Submission

    No information currently available.

    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

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