TECHCOMM 3900 - Entrepreneurs Challenge

North Terrace Campus - Semester 2 - 2014

The eChallenge course is based around the development of a comprehensive strategic business plan for an early stage entrepreneurial venture and will run alongside the eChallenge competition with the opportunity to progress to the finals. Students must attend a series of 12 workshops: Entrepreneurship and the Opportunity; Writing Concept Proposals; How to Write a Business Plan; How to use your Mentor Effectively; Intellectual Property; Researching the Market; Finance and Accounting; Social Entrepreneurship; Part-time and Freelance Entrepreneurship; Indigenous Entrepreneurship; How to Pitch your Idea and Pitch Training. Workshops will be delivered by business professionals. Students will be required to develop a concept proposal which will form part of the assessment of the course and develop a comprehensive Business Plan of their idea. Students will pitch to panels of potential investors from the local business community. The main difference between the eChallenge competition and the eChallenge course is that students undertaking the course will be assessed academically on their Concept Proposal, Business Plan and Pitch (presentation). They will also be required to undertake additional reading and complete short tests following each workshop. The course will be taught by a mix of entrepreneurs, business practitioners and academic staff. This course involves a collaborative approach to teaching, connecting business, industry and the University. It is proposed that this course be available to both undergraduate and postgraduate students studying in a range of disciplines. Postgraduate students will be required to undertake additional assessment which will include a reflective analysis assignment. Postgraduate students will also be required to participate in group discussion (online) in addition to the workshop discussions. Students undertaking this course may also be selected to represent the University at the National ENACTUS competition and the Venture Labs International Competition (formerly known as Texas Moot Corp competition).

  • General Course Information
    Course Details
    Course Code TECHCOMM 3900
    Course Entrepreneurs Challenge
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Semester 2
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact 36 hrs
    Course Description The eChallenge course is based around the development of a comprehensive strategic business plan for an early stage entrepreneurial venture and will run alongside the eChallenge competition with the opportunity to progress to the finals. Students must attend a series of 12 workshops: Entrepreneurship and the Opportunity; Writing Concept Proposals; How to Write a Business Plan; How to use your Mentor Effectively; Intellectual Property; Researching the Market; Finance and Accounting; Social Entrepreneurship; Part-time and Freelance Entrepreneurship; Indigenous Entrepreneurship; How to Pitch your Idea and Pitch Training. Workshops will be delivered by business professionals. Students will be required to develop a concept proposal which will form part of the assessment of the course and develop a comprehensive Business Plan of their idea. Students will pitch to panels of potential investors from the local business community.

    The main difference between the eChallenge competition and the eChallenge course is that students undertaking the course will be assessed academically on their Concept Proposal, Business Plan and Pitch (presentation). They will also be required to undertake additional reading and complete short tests following each workshop.

    The course will be taught by a mix of entrepreneurs, business practitioners and academic staff. This course involves a collaborative approach to teaching, connecting business, industry and the University.

    It is proposed that this course be available to both undergraduate and postgraduate students studying in a range of disciplines. Postgraduate students will be required to undertake additional assessment which will include a reflective analysis assignment. Postgraduate students will also be required to participate in group discussion (online) in addition to the workshop discussions.

    Students undertaking this course may also be selected to represent the University at the National ENACTUS competition and the Venture Labs International Competition (formerly known as Texas Moot Corp competition).
    Course Staff

    Course Coordinator: Dr Gary Hancock


    For all enquiries, please contact:
    Name:
    Zrinka Tokic, eChallenge Program Manager
    Email:
    zrinka.tokic@adelaide.edu.au
    Phone:
    +61 8 8313 7131

     

    For all academic enquiries, please contact:
    Name:
    Gary Hancock, Director, Undergraduate Program ECIC
    Email:
    Gary.hancock@adelaide.edu.au
    Phone:
    +61 8 8313 0125

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Semester 2
    For full details see adelaide.edu.au/echallenge/information/schedule/
  • Learning Outcomes
    Course Learning Outcomes

    Students on completion of the course will:

    1. Understand the entrepreneurial process of turning an idea into a viable and sustainable venture and the ability to communicate innovative ideas and concepts effectively
    2. Have the ability to identify and analyse a range of strategic sources of resources for innovative entrepreneurial ventures
    3. Have a sound understanding of the purpose of a business plan be able to prepare, develop and communicate a plan;
    4. Understand the importance of building a balanced and effective entrepreneurial team
    5. Have an understanding of the legal and ethical issues facing entrepreneurs
    6. Know how assess a new opportunity or venture to determine its viability and sustainability
    7. Demonstrate an ability to operationalise a business plan
    8. Have the confidence to develop their own business venture or advise others who are doing so
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 2, 3, 5, 7
    The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 1, 2, 6
    An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 6-8
    Skills of a high order in interpersonal understanding, teamwork and communication. 3
    A proficiency in the appropriate use of contemporary technologies. 2, 7, 8
    A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 7, 8
    A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 1, 5
    An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 5
  • Learning Resources
    Required Resources
    Text book:
    No text required
    Recommended Resources
    Extensive readings and materials are available on MyUni
    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: https://myuni.adelaide.edu.au)
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face-to-face component offered in workshops.

    Please see schedule for full details: adelaide.edu.au/echallenge/information/schedule/
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).
    Learning Activities Summary

    This is a draft schedule and sessions are a guide only. The timetable may be changed during the course delivery if necessary.

    For dates see Australian eChallenge webpage and MyUni
    adelaide.edu.au/echallenge/information/schedule/

    SessionContent
    1 Introduction to the Australian eChallenge and Entrepreneurship
    2 Developing your Unique Selling Proposition, and How to Write a Winning Concept Proposal
    3 How to Research the Market
    4 How to Write a Business Plan
    5 How to Raise and Manage Cash for a Start-up
    6 Understanding Intellectual Property Issues for Start-up Enterprises
    7 How to Present the Opportunity
    8 How to Pitch and Promote Your Idea
    9 Bringing it all together
    10 Venture Showcase
    11 Semi-final Judging Day
    All assessments for this course are completed at this stage.

    Teams that successfully progress to the Finals stage are in the running to win prizes as listed on the eChallenge website. Additional content are as follows:
    SessionContent
    12 60 Second Pitch Training
    13 Finals Judging Day
    14 Awards Dinner
    Specific Course Requirements
    The program involves a series of formal lectures, workshops, one-to-one mentoring sessions and team meetings over the duration of the program. Participants are required, as a member of a team, to develop and write a business plan and make a presentation to a panel of judges at the semi-final stage.
    Small Group Discovery Experience
    The Australian eChallenge course, TECHCOMM7900 and TECHCOMM3900 fulfil the requirements of the Small Group Discovery Experience through the following;
    1. Students form small groups of 2 to 6 members
    2. They receive guidance and intellectual stimulation from the course director at the commencement of the process
    3. Their task is to research and identify an opportunity that they will work on through the course
    4. Learning will come from a collaborative environment consisting of interaction with other students, external (industry) experts, and access to a senior academic throughout their course
    5. Their learning is self-directed, there are no formal lectures, rather workshops to assist them in their investigation of their chosen opportunity
    6. All learning is based on student driven enquiry; that is the teacher responds to the needs of the small groups of students individually, rather than in a class environment.
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    An overview of the course assessment appears in the following Table. Details appear in the following section:

    #AssessmentLengthWeightingDue DateLearning Outcomes
    1

    Concept Proposal (Individual) 

    1500 words 20% See MyUni 5, 6
    2

    Venture Showcase Individual 

    Presentation 10% See MyUni 1, 3, 4, 7
    3

    Business Plan (Group)

    10 pages for plan, 6 pages of appendices 15% See MyUni 1-6, 8
    4 Semi-final judging (Group) Presentation 15% See MyUni 3, 8
    5

    Online Multiple Choice test (Individual) 

    6 quizes, 10 questions each 6 x 5% = 30% See MyUni 1-8
    6 Participation In class 10% See MyUni 1, 7, 8
    Total 100%
    Assessment Related Requirements
    Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the classes that build your knowledge and thus enable you to be
    successful in this course.  

    Course results are subject to moderation by the ECIC Board of Examiners

    Assessment requiring moderation will be carried out by the Academic Director or their nominee.
    Assessment Detail
    Assessment 1: Concept Proposal (Individual)
    Weighting: 20%
    Submission Details: Online through MyUni

    Task:
    Prepare a concept proposal that clearly identifies the opportunity.
    The template is intended as a guide. It is advisable to cover all of the areas in the template, however the prompts may not be relevant to your business opportunity. Please remove those areas that are not relevant and add content that is.

    Length and Presentation:
    1500 words: using the concept proposal template provided

    Criteria by which your assessment will be marked:
    • Each concept proposal is sent to at least 3 judges and the average of their marks is used.
    • The Academic Director moderates the submission using the academic criteria and feedback from the judges to allocate a grade for the assignment.
    • Clear description of the problem to be solved
    • Clear and realistic definition of expected customers
    • Clear identification of existing market players and differentiation to your concept
    • Substantiate your concept’s value proposition
    • Clear definition of strategy
    • Clear, concise and grammatically written communication

     

    Assessment 2: Venture Showcase
    Weighting: 10%
    Submission Details: Attendance at the Venture Showcase

    Task:
    Participate in the Venture Showcase where you/your team present your concept to the public.

    Length and Presentation:
    4-8pm (4 hours)
    Set up of a booth at a trade exhibition using props and materials to present your ideas. Meet and engage with the public to present your concept as well as receive feedback from them.

    Criteria by which your assessment will be marked:
    • Presentation – Clarity of concept and attractiveness of display
    • Team – how well the team presents and engages with the public
    • Business idea – clarity and communication of concept.
    • Judges will assess against these criteria and the results are moderated by the Academic Director.

     

    Assessment 3: Business Plan (Group)
    Weighting: 15%
    Submission Details: Online through MyUni

    Task: Business Plan template will be provided
    Write a business plan for the opportunity to be commercialised.

    Your Business Plan must:
    • Be typed using a minimum 12 point font on A4 plain paper
    • Have margins of at least 2cm and with a page number at the bottom of each page

    Not all of the subheadings will be relevant to your business opportunity. Please remove those areas that are not relevant. Make sure you update the numbering for all the subheadings.

    Some tables have been included as a guide to information required. To keep your business plan to the maximum 10 pages, some table information will need to be incorporated into one main spreadsheet and included in the appendices.

    Length and Presentation:
    It may contain:
    • Cover page
    • Contents page
    • Business plan: maximum 10 pages
    • Appendices: maximum 6 pages
    Criteria by which your assessment will be marked:
    • Each business plan is assessed by at least 5 judges and the average of their marks is used.
    • The Academic Director moderates the results using the academic criteria and feedback from the judges to allocate a grade for the assignment.
    • Logical, clear and concise descriptions, definitions and explanations covering the prompts in the business plan template
    • Provide realistic financial details of your business opportunity
    • Highlight what makes your business opportunity new, creative and innovative
    • Explain your concept in a compelling manner to hold the judges interest
    • Thorough research of competition and the market place
    • Clear concise and grammatically written communication.

     

    Assessment 4: Semi-final judging
    Weighting: 15%
    Submission Details: In person at The National Wine Centre

    Task:
    Prepare and present the opportunity that your team has developed to a group of judges. The judges are drawn from business and industry representatives as well as the Academic Director

    Length and Presentation:
    Presentation: 15 minutes using audio-visual aids
    Question and Answer: 10 minutes from the judges

    Criteria by which your assessment will be marked:
    • Each presentation is assessed by at least 5 judges and the Academic Director
    • Their assessment is based on the presentation, responses to Q&A and the commercial viability of the opportunity.
    • The Academic Director moderates the results using the academic criteria and feedback from the judges to allocate a grade for the assignment.

    Consider all aspects of your presentation
    • Practice your presentation with your team, rehearsing what you say and how you say it
      • Clothing – business attire is best, dependent on your concept
      • Body language – standing, fidgeting, slouching, moving around, hand movements etc
      • Speech – tone, inflection and simplified language.
    • Clear, logical and concise in explanations of your business opportunity, the market and future potential of your concept
    • Be confident and articulate in your presentation
    • Use of visual aids

    Question and Answer section
    • Effective use of time allowed
    • Provide substantive responses, ensuring you answer the question

     

    Assessment 5: 6 x Online multiple choice test (Individual)
    Weighting: 30% (5% each)
    Submission Details: Online through MyUni

    Task:
    Answer multiple choice questions. Test will be available 3 days before the due date.

    Length and Presentation:
    6 quizes; each with 10 multiple choice questions

    Criteria by which your assessment will be marked:
    One point per correct response to questions.

     

    Assessment 6: Participation
    Weighting: 10%
    Submission Details: Online through MyUni

    Task:
    Students are required to attend the workshops and mentor sessions.

    Length and Presentation:
    N/A

    Criteria by which your assessment will be marked:
    Attendance and engagement as assessed by presenters and the academic director.

    Submission
    All text based assignments must be submitted via MyUni.
    Please refer to step by step instructions: http://www.adelaide.edu.au/myuni/tutorials/files/AssignmentStudentSubmission.pdf

    There are a few points to note about the submission of assignments:
    • Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet:  Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above) Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Resubmission & Remarking
    Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.

    Final results for this course will be made available through Access Adelaide.

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    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

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