MARKETNG 7120 - Research Project in Marketing (M)
North Terrace Campus - Trimester 1 - 2024
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General Course Information
Course Details
Course Code MARKETNG 7120 Course Research Project in Marketing (M) Coordinating Unit Marketing Term Trimester 1 Level Postgraduate Coursework Location/s North Terrace Campus Units 6 Contact Up to 36 hours Available for Study Abroad and Exchange Y Prerequisites COMMERCE 7039, MARKETNG 7104 Course Staff
Course Coordinator: Miss Kate Sansome
Course Timetable
The full timetable of all activities for this course can be accessed from Course Planner.
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Learning Outcomes
Course Learning Outcomes
1. Formulate, scope and position a research report within an appropriate literature/context.
2. Generate a professional or theoretical research question and appropriate methodology.
3. Collect appropriate data, analyse according to the research problem and draw relevant conclusions.
4. Write a professional research report or mini-thesis.
5. Present and argue a position in a professional manner within a group setting.
6. Fulfil the requirements for conducting research in a professional and ethical manner.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Attribute 1: Deep discipline knowledge and intellectual breadth
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.
1,2 Attribute 2: Creative and critical thinking, and problem solving
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
1,2,4 Attribute 3: Teamwork and communication skills
Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.
3 Attribute 4: Professionalism and leadership readiness
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.
All Attribute 5: Intercultural and ethical competency
Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.
4 Attribute 8: Self-awareness and emotional intelligence
Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.
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Learning Resources
Required Resources
Malhotra, Nunan and Birk, (2017) Marketing Research: An Applied Approach eBook (5e).
The book can be purchased via: http://www.pearson.com.au/9781292103150
Recommended Resources
Burton, S. & Steane, P. Surviving your thesis. Routledge, 2004.
Marsen, S. (2007). Professional writing : The complete guide for business, industry and it. Basingstoke, New York: Palgrave Macmillan.
Phillips, E.M. & Pugh, D.S. How to get a phd. Milton Keynes, Open University Press, 1993.
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Learning & Teaching Activities
Learning & Teaching Modes
This course is delivered through individual meetings with a supervisor and weekly group meetings.
Students will review and discuss the writing of each other’s work.
Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
The University expects full-time students (i.e. those taking
12 units per semester) to devote a total of 48 hours per week to their studies.
This means that, for this 6 unit course, you are expected to commit approximately 24
hours for private study (i.e., the study time outside of your regular classes).
Students are required to attend all class sessions.
Learning Activities Summary
Content
Research Project in Marketing is a self-directed subject that offers scope for students to pursue their own marketing related interest. The project will require a research element however the project can be either industry-focused, or research-orientated. that targets a specific topic or issue relevant to marketing.
The Research Project in Marketing course is therefore designed for a student to pursue research into an area or topic related to their entrepreneurship career that holds personal interest or value. Students will conduct a literature review, fine-tune a research proposal, conduct the research, collect data, analyse data, clearly present the findings, and submit an 8000-word research thesis. It will develop students' knowledge of the scope of research, together with the processes and techniques used in marketing research.
This course is designed to integrate much of the course work undertaken to date. The decision about what project to undertake is made by the student in consultation with the lecturer and/or supervisor. It is expected however that any project will have sufficient challenge and stretch to constitute 20-24 hours per week.
Consultation schedule:
There are set seminars for this course but students will also work directly with their lecturer on their project. Note this is a self-study program so it is up to you to plan and make the most of your resources (including your lecturer) to successfully complete this course of study. Appointment times for the review and supervision sessions will be available by prior arrangement. -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Draft of Literature review 15%
Draft of Method 15%
Professional Report or Mini-thesis, due end
of course 70% (Maximum 10,000 words, excludes abstract, references, tables and appendices)
Assessment Detail
Assessment 1: Scope of the project and literature review (15%).
This submission includes: Introduction (sections 1.1 and 1.2), literature review, and research questions (including the reference list) as per the Report Template.
Assessment 2: Method (15%)
This assignment requires the student to develop and discuss a methods section that fits well with their project. Students need to explain what they plan to do and how to go about collecting data, allowing readers to evaluate the reliability and validity of the research.
Assessment 3: Final Project Report (70%)
The student is required to present a professionally written report detailing the project work they have conducted under the supervision of the lecturer. The submission typically includes an introduction, literature review, methodology, data collection and analysis, discussions of findings and implications and recommendations.
Submission
All text based assignments must be submitted via MyUni:Assignment Submission:
- Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
- Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
- Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
- Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
- Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
- Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
- Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
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- Academic Support with writing and study skills
- Careers Services
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- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
- YouX Student Care - Advocacy, confidential counselling, welfare support and advice
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Elder Conservatorium of Music Noise Management Plan
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.
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