MARKETNG 7120 - Research Project in Marketing (M)

North Terrace Campus - Trimester 3 - 2022

The course provides graduate students with the opportunity to undertake a supervised research project on a marketing topic. Using qualitative and quantitative techniques of marketing research, you will conduct a research project on a marketing problem to address challenges facing any organisation ? including market segmentation, targeting and positioning, estimating market potential, forecasting demand, advertising, pricing and more. It will develop students' knowledge of the scope of research, together with the processes and techniques used in marketing research. Specific topics include an introduction to research in marketing, research problem identification, research design, qualitative and quantitative methods, data collection instruments, qualitative and quantitative data analysis, reporting and presentation of results.

  • General Course Information
    Course Details
    Course Code MARKETNG 7120
    Course Research Project in Marketing (M)
    Coordinating Unit Adelaide Business School
    Term Trimester 3
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 6
    Contact Up to 36 hours
    Available for Study Abroad and Exchange Y
    Prerequisites COMMERCE 7039, MARKETNG 7104
    Course Description The course provides graduate students with the opportunity to undertake a supervised research project on a marketing topic. Using qualitative and quantitative techniques of marketing research, you will conduct a research project on a marketing problem to address challenges facing any organisation ? including market segmentation, targeting and positioning, estimating market potential, forecasting demand, advertising, pricing and more. It will develop students' knowledge of the scope of research, together with the processes and techniques used in marketing research. Specific topics include an introduction to research in marketing, research problem identification, research design, qualitative and quantitative methods, data collection instruments, qualitative and quantitative data analysis, reporting and presentation of results.
    Course Staff

    Course Coordinator: Dr Sally Rao Hill



    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

  • Learning Outcomes
    Course Learning Outcomes
    1.  Formulate, scope and position a research report within an appropriate literature/context.
    2.    Generate a professional or theoretical research question and appropriate methodology.
    3.    Collect appropriate data, analyse according to the research problem and draw relevant conclusions.
    4.    Write a professional research report or mini-thesis.
    5.    Present and argue a position in a professional manner within a group setting.
    6.    Fulfil the requirements for conducting research in a professional and ethical manner.


    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)

    Attribute 1: Deep discipline knowledge and intellectual breadth

    Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.

    1,2

    Attribute 2: Creative and critical thinking, and problem solving

    Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.

    1,2,4

    Attribute 3: Teamwork and communication skills

    Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.

    3

    Attribute 4: Professionalism and leadership readiness

    Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.

    All

    Attribute 5: Intercultural and ethical competency

    Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.

    4

    Attribute 8: Self-awareness and emotional intelligence

    Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.

    4
  • Learning Resources
    Required Resources
    Malhotra, Nunan and Birk, (2017) Marketing Research: An Applied Approach eBook (5e).

    The book can be purchased via: http://www.pearson.com.au/9781292103150

    Recommended Resources
    Burton, S. & Steane, P. Surviving your thesis. Routledge, 2004.
    Marsen, S. (2007). Professional writing : The complete guide for business, industry and it. Basingstoke, New York: Palgrave Macmillan.
    Phillips, E.M. & Pugh, D.S. How to get a phd. Milton Keynes, Open University Press, 1993.

     

  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is delivered through individual meetings with a
    supervisor and weekly group meetings.

    Students will review and discuss the
    writing of each other’s work.



    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The University expects full-time students (i.e. those taking12 units per
    semester) to devote a total of 48 hours per week to their studies.

    This means that, for this 6 unit course, you are expected to commit
    approximately 24hours for private study (i.e., the study time outside of
    your regular classes).

    Students are required to attend all class sessions.
    Learning Activities Summary

    No information currently available.

  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Professional Report or Mini-thesis, due endof course 50%         
                (Maximum 10,000 words, excludes abstract, references, tables and appendices)

    Peer assessment of feedback to other students 10%
    Attending group consultation 10%

    Draft of Literature review 15%

    Draft of Method 15%
    Assessment Detail

    No information currently available.

    Submission

    No information currently available.

    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

  • Student Feedback

    The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.