MDIA 2229 - Graphic Design Digital Studio

North Terrace Campus - Semester 2 - 2024

Students will be introduced to the collaborative nature of studio production whether in person/onsite, or via a virtual/remote presence, in order to be better prepared for the evolving and increasingly global digital graphic and visual communication design industry. The course allows students to integrate and apply design theory and principles learned in the MDIA 2222 Graphic Design course in a simulated design studio context. Digital software skills are developed in order to produce design artefacts and solutions. Students select and apply design processes to structured visual communication briefs that replicate the problem-based approaches adopted by designers in contemporary studios. Students gain insight into the practice, challenges, and capabilities of producing visual communication design solutions across a range of print and digital media. Students work individually and in groups, creating and then pitching graphic design solutions applicable to a variety of visual communication media.

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Course Details

Course Code	MDIA 2229
Course	Graphic Design Digital Studio
Coordinating Unit	Media
Term	Semester 2
Level	Undergraduate
Location/s	North Terrace Campus
Units	3
Contact	3 hours per week
Available for Study Abroad and Exchange	Y
Prerequisites	MDIA 2222
Assessment	Task-based Participation, Reflective Visual Journal, Individual Design Project, Group Design Project

Course Staff

Course Coordinator: Mr Darren Taljaard

Course Timetable

The full timetable of all activities for this course can be accessed from Course Planner.

Course Learning Outcomes

1. Demonstrate understanding of design processes in the context of graphic design
2. Apply appropriate design processes to solve graphic design-based problems
3. Develop software skills to create suitable visual artefacts
4. Develop skills in planning and problem solving in a design team context
5. Critically reflect on project outcomes and decision-making during design processes

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

University Graduate Attribute	Course Learning Outcome(s)
Attribute 1: Deep discipline knowledge and intellectual breadth Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.	1,3
Attribute 2: Creative and critical thinking, and problem solving Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.	2, 4
Attribute 3: Teamwork and communication skills Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.	4
Attribute 4: Professionalism and leadership readiness Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.	4
Attribute 7: Digital capabilities Graduates are well prepared for living, learning and working in a digital society.	3
Attribute 8: Self-awareness and emotional intelligence Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.	5

Learning Resources

Required Resources

Course readings will be available through MyUni.

Online Learning

Extensive use will be made of MyUni in this course
Learning & Teaching Activities

Learning & Teaching Modes

This course is taught via a 2-hour weekly workshop. You will prepare for your workshop each week by completing assigned readings and watching an online, pre-recorded lecture. You will also complete design tasks in preparation for selected workshops.
Workshops are an essential part of this course. Failure to attend regularly and prepare adequately may disadvantage you in this course.

Workload

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

Structured Learning:

1 x 1-hour lecture per week
1 x 2-hour workshop per week

Self-directed Learning

1 hour reading per week

3 hours best-practice/professional engagement per week

2 hours individual research per week

4 hours assignment preparation per week

Learning Activities Summary

Week 1: Welcome, Introduction & Gestalt theory for design
Week 2: Poster Design
Week 3: Design Authorship
Week 4: Design Rhetoric & Criticality
Week 5: Pentagram - Modern, Contemporary, International
Week 6: Brands, Logos, Sporting/Cultural Events
Week 7: Logo & Brand Identity Design
Week 8: Brand Style Guides
Week 9: Group Work Strategy - RACI
Week 10: Group Design Work
Week 11: Review of Designs
Week 12 Group Design Work

The University's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

ASSESSMENT TASK	TASK TYPE (Formative / Summative)	WEIGHTING	COURSE LEARNING OUTCOME/S
Skills-based tasks to set briefs	Summative	15%	1, 2, 3
Project (Individual) Applied graphic design project	Summative	30%	1, 2, 3
Project (Group) Applied graphic design project	Summative	40%	2, 3, 4
Reflection 750-word reflexive visual journal	Summative	15%	5

Assessment Detail

No information currently available.

Submission

All assignments will be submitted electronically via the MyUni course site.

Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through Access Adelaide.

Student Feedback

The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
Student Support
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
Fraud Awareness

Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Authorised by:	Deputy Vice-Chancellor and Vice-President (Academic)
Maintained by:	Course Outlines Administrator