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Bachelor of Media

Degree Type Bachelor

Duration 3 years full-time or part-time equiv.

SATAC Code 324041

CRICOS 041717A

The media industry is a globally dynamic, technology-driven industry that thrives on creativity and knowledge.

The Bachelor of Media gives students the high-level skills and technical expertise that serve as the foundation for a successful career in this dynamic industry. They will develop an advanced ability to communicate, conduct research and solve problems in a global media environment.

The degree focuses on the latest developments in digital and interactive media and how these interact with traditional forms of media. Students will develop professional-level skills through a variety of core courses in areas of digital media, media policy and law, writing, research and reporting, and digital story-telling. Elective courses broaden the study experience and are offered in creative media practices such as visual and online design, radio and video production.

Students can intern with a professional media organisation to gain crucial real-world experience. Participating in an internship will give students the employment edge as employers seek graduates who show an understanding of the media through industry-based experience.
  • Entry Requirements

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

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    Admissions Transparency Data

    SATAC Code
    2017 CSP ATAR 66
    2017 CSP IB 24
    2017 Adelaide Approved Score 70
    Deferment Yes - 2 year
    Mid-year entry Subject to availability
    Intake February and July
    Enquiries Ask Adelaide
    Selection Criteria
    Year 12 Applicants You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Australian Tertiary Admissions Rank (ATAR).

    Alternative entry pathways
    • Higher Education applicants
      You must have completed at least half a year full time equivalent university study. A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA. GPAs earned from non-award study within the Faculty of Arts are also considered.
    • VET applicants
      You must have completed an AQF Certificate IV or above from a Registered Training Organisation. Your application will be ranked according to the level of the award.
    • Special Entry applicants
      You must be 18 years or over before 1 February 2018. If you have studied at higher education level in the last two years (for 2018 entry this means you were enrolled in either 2017 or 2016), you must not have accumulated more than a TOTAL of 2 years full-time (or part-time equivalent) higher education study (ie. including any study prior to 2016). If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Your STAT result is not weighted between verbal and quantitative components. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wirltu Yarlu for further information.
    • Without formal qualifications?
      You may be eligible for our special access schemes.
    • Other Entry Pathways
    How to Apply
    Apply through SATAC:

    International applicants

    Not an international applicant?

    Admissions Transparency Data

    CRICOS 041717A
    Intake February and July
    Selection Criteria
    English Language Requirements
    Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
    English Tests accepted by the University of Adelaide
    IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6
    TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21
    Pearsons Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50
    Cambridge Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169
    Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
    Academic Entry Requirements
    Secondary School Qualifications International ATAR 70
    International Baccalaureate (IB) 25
    Hong Kong Diploma of Secondary Education (HKDSE) 9
    United Entrance Certificate (UEC) [Malaysia] 25
    General Certificate of Education (GCE) Advanced Level 6
    Ontario Secondary School Diploma (OSSD) 65
    ISC & CBSE [India] 60%
    ISBE [India] 70%
    SAT [US] 1120
    Abitur 3.7
    Thailand Certificate of Secondary Education 2.2
    Bang Tot Nghiep Trung Hoc Pho Thong 7.5
    STPM or Matrikulasi 2.67
    The University of Adelaide College Foundation Program 70
    Eynesbury Foundation Program 339
    Other Qualifications Students who don't meet the academic requirements or who have other qualifications from the South Pacific Islands, Japan, Korea, Phillipines or Taiwan may be eligible to apply for a Pre-University Pathway to prepare for or gain entry into the University's undergraduate academic programs. For additional information see Admissions Information - Academic Requirements
    How to Apply
  • Fees and Scholarships

    Choose your applicant type to view the relevant fees and scholarships information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    International applicants

    Not an international applicant?

    Annual tuition fees International student place: $30,500


    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

    Find a Scholarship.

  • Careers

    Career Readiness

    Graduates have found successful careers in numerous roles. Potential careers are listed below.

    The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

    Graduate Attributes

    The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
    1. Deep discipline knowledge
    2. Critical thinking and problem solving
    3. Teamwork and communication skills
    4. Career and leadership readiness
    5. Intercultural and ethical competency
    6. Self-awareness and emotional intelligence

    Industry Placement

    All Bachelor of Media students have the opportunity to take part in a media industry placement through the elective course Media Industry Transitions. This path is highly recommended for those who wish to enter the industry directly after completion of their undergraduate degree. 

    The placement allows students to gain meaningful work experience by contributing toward a host organisation project.  Students are given the opportunity to negotiate their own placements with organisations of their choice, after discussion with the Convenor of Media Industry Transitions. The student needs to ensure that their industry placement does not clash with their other courses.

    Potential careers

    Market Researcher, Marketer / Marketing Manager, Brand Marketer, Columnist, Copywriter, Project Officer, Feature Writer, Film Director / Film Critic, Government Officer, Communications Officer, Electronic Publisher, Entertainment Industry, Lecturer, Art Director, Arts Administrator, Marketing Planner, Designer, Product and Advertising Manager, Project Manager, Public Relations Officer, Government or Corporate Policy Adviser, Tourism, ...

  • Global Learning

    A Global Learning Experience is an integral component to your academic journey at The University of Adelaide. The university is committed to offering its students the opportunity to study overseas through a range of degrees offered via the Global Learning Office, including student exchange, study tours, short study degrees, internships and placements. There are many exciting opportunities in Europe, Asia, the Americas, Africa, and Oceania ranging from a few weeks to a full academic year.

    To find Global Learning opportunities available in your study area click Global Experiences.

    Study Abroad and Exchange

    It is recommended that you take any global study in year 2 of your degree. If you are studying a language (at beginners’ level) as a major or minor, it is recommended you take your global study in year 3 of your degree. Contact to receive further information and advice.

    There are many universities to choose from, however specific exchanges are available for Bachelor of Media students:
    > University of Oslo (Norway)  
    > Simpson College (US)
    > University of Massachusetts Amherst (US) 
    > University of Sheffield (UK)
    > Yonsei University (Korea)
    > City University of Hong Kong (Hong Kong)
    > Dalhousie University (US)  
    > Sciences Po Remis (France)

  • Degree Structure

    Academic Program Rules

    The Calendar is a comprehensive handbook of the University's academic program rules.

    Areas of Specialisation


    Marketing is an important business function of any organisation – it’s how companies figure out what customers need and want. Marketers plan, coordinate and direct advertising strategies and campaigns, public relations, sales and marketing activities, such as market research, to determine new markets for goods and services.

    This specialisation has a focus on marketing and communications, consumer behaviour, marketing strategies, brand management and international marketing. Students will learn how to prepare marketing reports and plans, undertake diagnostic case studies, analyse advertisements in a variety of media, and apply market research. They will analyse data relating to consumer patterns and preferences, and predict current and future trends. Students will develop high level communication and research skills for a career that could see them supporting business growth or work on campaigns in advertising or government. Students will learn how to advise on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels.


    Are you someone who loves to explore issues and get to the bottom of things? Designed for those who are naturally inquisitive, studying journalism allows students to focus on the fundamentals of gathering information and writing for news media.

    Journalists get excited about finding out what is happening in the world around them and are constantly on the hunt for reliable information. Our degree covers the principles of research, writing and production and will develop the core skills students require as a journalist: storytelling ability, curiosity, time management to handle stress and deadlines, good news judgement and accuracy, how to network to make contacts and how to develop sources. Students will explore how to best present their message, using their skills with digital media to strike a balance between the multimedia involved and the message or information they wish to convey.

    Students will develop key professional skills such as research and interviewing, news sourcing and writing for print, online and mobile media. They will explore the broader contexts of journalism, including elements of professionalism, integrity and ethics, reflective practice and the constantly changing news environment.

    Graphic Design

    Graphic designers play a crucial role in today’s visual communication industries through the creation of publication and display materials using print, film, electronic, digital and other forms of visual media. Students will combine the latest design technologies with art and design principles to create their own visual communication texts. They will develop creative problem-solving and analytical skills, while discovering how to differentiate between graphic styles, materials and ideas.

    This specialisation gives in-depth knowledge of commercial practices within the graphic design industry. We guide students through an intense studio-based program using industry standard software. Students will learn high-level technical production and pre-press skills, enabling them to see a project through from initial concept to final publication.

    The media industry needs innovative and adaptable designers who can create effective, attractive and marketable products from concept to prototype. To gain the kind of practical experience employers are looking for in graduates, our students benefit from collaboration with the TAFESA Centre for Creative Industries at the Adelaide College of the Arts located in Light Square, Adelaide CBD.

    Photographic Imaging

    Like never before, we are living in a visually driven world. In the Bachelor of Media (Photographic Imaging) students will use digital tools, including photographic and video cameras to express creativity.

    The degree gives students a thorough understanding of photographic and visual communication skills within an elected field of commercial photography. They will establish principles and practice for working with digital images, including understanding their technical properties and parameters. Students will become highly skilled at using software tools for cataloguing, editing, processing and storing images. They get to experiment with manipulating and enhancing images to create their own personal style and meet a client’s brief.

    Students will learn in a world-class photographic studio, including a full cyclorama, and acquire a range of photographic and video techniques for use in advertising, editorials, portraiture, still-life, architecture, fashion and illustration.

    Classes in photographic imaging are taught in collaboration with the TAFESA Centre for Creative Industries at the Adelaide College of the Arts located in Light Square, Adelaide CBD.

    Popular Music

    This degree focuses on the use of cutting edge digital technologies in song-writing and production. Students are given the opportunity to develop a unique style of composition and are exposed to up-to-the minute research in contemporary music history and analysis. They will develop a range of music literacy skills, and engage with emerging technologies, giving them the edge in adapting to the dynamic nature of the contemporary music industry.

    Game Art

    For students who love art and video games, this degree lets students combine artistic and technical skills to build a career in this in-demand industry. Game artists create the characters, environments and vehicles that appear in video games. Students learn skills in 3D modelling and texturing for interactive game media and showcase their creative ability by designing their own unique digital entertainment experience using the latest technology.

    Courses cover the practical and theoretical aspects of software manipulation and file development processes so students have a clear understanding of where game design and imagery fit in to the workflow of a production.

    Classes are taught in collaboration with the TAFESA Centre for Creative Industries at the Adelaide College of the Arts located in Light Square, Adelaide CBD.

    CGI and Visual Effects

    The film and television industries are increasingly dependent on the use of computer-generated imagery (CGI) and other visual effects. The demand for film and TV content has never been greater with global streaming services now heavily involved in content production. Students will gain extensive technical experience in this degree that will unleash their creativity in CGI and visual effects.

    This specialisation has a focus on developing creative visual effects and 3D computer animation for TV, cinema and online platforms. Students will learn the practical and theoretical aspects of the movie and TV making process to develop an understanding of where computer generated imagery fits into the workflow of a production.

    To give students the optimal study experience, we have teamed up with the TAFESA Centre for Creative Industries at the Adelaide College of the Arts located in Light Square, Adelaide CBD to access the latest equipment and expertise of professionals who know the industry.

    Sonic Arts

    Sonic Arts gives advanced skills to express creative ideas in sound. Student’s understanding of contemporary digital technologies will help them to explore different ways of making sound and how to artistically and technically control it. Students will develop the ability to record, mix, produce and master sound engineering. They will examine how sound is used in film, television and games, and its psychological and aesthetic effects. Their creativity will be displayed through interactive design and computer music composition, and show a deep understanding of the historical development of sound in the media.

    Sonic Arts students will undertake studies in composition, studio recording, live performance and digital media, providing a solid conceptual and practical foundation to build a career in this rapidly expanding field.

    Please note: Majors are not available with double degrees

    Example Study Plan

    Indicative study plan
    Year 1 MDIA 1002

    Introduction to Media
    MDIA 1007

    Digital Platforms
    Arts Elective Level I Arts Elective Level I
    MDIA 1004

    Exploring TV & Radio
    ARTS 1007

    The Enquiring Mind

    (semester 1 or 2)
    Arts Elective Level I Arts Elective Level I
    Year 2 MDIA 2301

    Media Policy and Media Law
    MDIA 2302

    Media Research Methods
    Arts Elective Level II Arts Elective Level II
    MDIA 2306

    Approaches to Media
    MDIA 2336

    Digital Storytelling
    Arts Elective Level II Arts Elective Level II
    Year 3 MDIA 3207
    Media Industry Transitions (6 units)

    (Semester 1 or 2)  
    Arts Elective Level III Arts Elective Level III
    MDIA 3310

    Professional Practice
    Media Closed Elective

    Level II or III
    Media Closed Elective
    Level II or III
    Arts Elective Level III
    Current students, please see the Study Plan Templates


    Essays, tutorial or workshop participation, projects, internship and research project option, exams.

  • Related Degrees

  • Further Information

    Further enquiries
    Phone: +61 8 8313 7335 (toll free 1800 061 459)

    The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Monday, 11 Dec 2017