Bachelor of Media

Degree Type Bachelor
Duration 3 years full-time
or part-time equiv.
SATAC Code 354001
CRICOS 041717A

Thrive in today’s media culture

Media is everywhere: TV, radio, movies, magazines, video games, social networks. It’s all the forms of mass communication we engage with every day. 

Media professionals are analysers, creators and communicators. They understand people, technology and popular culture. They use words, images and sounds to tell stories and influence audiences.

What will you do?

Our Bachelor of Media offers eight different specialisations. Depending on your interests, you’ll get chances to:

  • understand the media industry and issues shaping it
  • gain real-world experience with major media networks and outlets
  • read the news live on air to audiences of thousands
  • record, mix, master and produce sonic projects
  • design digital entertainment experiences
  • explore Japanese media cultures through study tours in Kyoto.

Where could it take you?

Our graduates go on to all sorts of exciting media careers. In film alone you could write scripts, produce soundtracks or animate special effects. You might design posters, interview actors, promote on social media—even host the awards afterwards!

We offer unique specialisations in:
Social Media and Digital Production (SATAC code 354021)
Immersive Media (SATAC code 354011)
Visual Design (SATAC code 354041)
Story Production (SATAC code 354031)
Journalism (SATAC code 334131)
Marketing (SATAC code 334121)
Photographic Imaging (SATAC code 334061)
Film Studies (SATAC code 354001)
Popular Music (SATAC code 334071)
Sonic Arts (SATAC code 334081).

See more about these specialisations in Degree Structure.
  • Entry Requirements

    For those who are based in Adelaide, we will be offering a blended delivery mode that combines face-to-face with remote learning in as many courses as possible, taking into consideration social distancing and hygiene. All lectures will continue to be delivered online for the remainder of the year, with some exceptions.

    For our students who are studying offshore for the remainder of the 2021 Academic Year, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Admissions information

    SATAC Code
    2018 CSP ATAR 66.15
    2018 CSP IB 24
    Guaranteed Entry Score - ATAR 70
    Deferment Yes - 2 year
    Intake February and July
    Enquiries Future Students team

    2018 Admissions Data for school leavers
    (raw ATAR, excluding any applicable adjustment factors)
    Lowest ATAR to receive an offer 56.95
    Median ATAR to receive an offer 77.8
    Highest ATAR to receive an offer 99.6
    Selection Rank
    (ATAR plus any adjustment factors)
    Lowest Selection Rank to receive an offer 67
    Median Selection Rank to receive an offer 82.1
    Highest Selection Rank to receive an offer 99.95
    Minimum eligibility score 65
    Additional criteria considered Selection rank only
    Selection Criteria
    Recent Secondary Education You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Selection Rank (ATAR plus any applicable adjustment factors ).
    Higher Education Study You must have completed at least six months full time equivalent higher education study (the number of courses and units will vary depending on your prior institution however at the University of Adelaide, this equates to 4 courses / 12 units). A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA. GPAs earned from non-award study within the Faculty of Arts are also considered.
    Vocational Education and Training (VET) study You must have completed an AQF Certificate IV or above from a Registered Training Organisation. Your application will be ranked according to the level of the award.
    Work and life experience You must be 18 years or over before 1 February 2019. If you have studied at higher education level in the last two years (for 2019 entry this means you were enrolled in either 2018 or 2017), you must not have accumulated more than a TOTAL of 2 years full-time (or part-time equivalent) higher education study (ie. including any study prior to 2017). If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Your STAT result is not weighted between verbal and quantitative components. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wirltu Yarlu for further information.
    Other Entry Pathways
    How to Apply
    Apply through SATAC:

    Student Profile
    Applicant background Semester one/Full year intake 2018
    Number of students Percentage of all students
    (A) Higher Education study
    (includes a bridging or enabling course)
    22 16.5%
    (B) Vocational education and training (VET) study 9 6.8%
    (C) Work and life experience
    (admitted on the basis of previous achievement not in the other three categories)
    20 15.0%
    (D) Recent secondary education:
    • Admitted solely on the basis of ATAR
      (regardless of whether this includes the consideration of adjustment factors)
    69 51.9%
    • Admitted where both ATAR and additional criteria were considered
      (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
    N/A N/A
    • Admitted on the basis of other criteria only and ATAR was not a factor
      (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
    N/A N/A
    International students 13 9.8%
    All students 133 100.0%

    International applicants

    Not an international applicant?

    CRICOS 041717A
    Intake February and July
    Selection Criteria
    English Language Requirements
    Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
    English Tests accepted by the University of Adelaide
    IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6
    TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21
    Pearson Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50
    C1 Advanced Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169
    Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
    Academic Entry Requirements
    More Information
    Secondary School Qualifications Selection Rank (International) 70
    International Baccalaureate (IB) 25
    Hong Kong Diploma of Secondary Education (HKDSE) 17
    United Entrance Certificate (UEC) [Malaysia] 25
    General Certificate of Education (GCE) Advanced Level 6
    Ontario Secondary School Diploma (OSSD) 65%
    British Columbia Certificate of Graduation (Canada) 4.6
    Alberta High School Diploma (Canada) 74
    ISC & CBSE [India] 60%
    ISBE [India] 70%
    SAT (in conjunction with American High School Diploma) 1120
    AP (in conjunction with American High School Diploma) 6
    Abitur 3.7
    Thailand Certificate of Secondary Education 2.2
    Bang Tot Nghiep Trung Hoc Pho Thong 7.5
    STPM or Matrikulasi 2.67
    Kuwait General School Secondary Certificate 70
    The University of Adelaide College Foundation Program 70
    Eynesbury Foundation Program 339
    ANU Foundation Studies 64
    Monash Foundation Year 67.5
    Trinity College Foundation Studies Program 70
    UNSW Foundation Year 6.5
    University of Sydney Foundation Studies Program 6.5
    Western Australian Universities' Foundation Program (WAUFP) 56
    University of Queensland Foundation Studies Program 4.0
    Non-Go8 Foundation Score 70
    SMA3 (in conjunction with National Final Examination Certificate) 80
    Other Qualifications Students who don't meet the academic requirements or who have other qualifications from the South Pacific Islands, Japan, Korea, Philippines or Taiwan may be eligible to apply for a Pre-University Pathway to prepare for or gain entry into the University's undergraduate academic programs. For additional information see Pathway Programs
    How to Apply
  • Fees and Scholarships

    Choose your applicant type to view the relevant fees and scholarships information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Indicative annual tuition fees
    Commonwealth-supported place: $6,975

    More information on Student Contribution Amounts.

    International applicants

    Not an international applicant?

    Indicative annual tuition fees (24 units) International student place: $32,000


    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

    Find a Scholarship.

  • Careers

    Career Readiness

    Graduates have found successful careers in numerous roles. Potential careers are listed below.

    The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

    Graduate Attributes

    The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
    1. Deep discipline knowledge
    2. Critical thinking and problem solving
    3. Teamwork and communication skills
    4. Career and leadership readiness
    5. Intercultural and ethical competency
    6. Self-awareness and emotional intelligence

    Industry Placement

    All Bachelor of Media students have the opportunity to take part in a media industry placement through the elective course Media Industry Transitions. This path is highly recommended for those who wish to enter the industry directly after completion of their undergraduate degree. 

    The placement allows students to gain meaningful work experience by contributing toward a host organisation project.  Students are given the opportunity to negotiate their own placements with organisations of their choice, after discussion with the Convenor of Media Industry Transitions. The student needs to ensure that their industry placement does not clash with their other courses.

    Potential careers

    Market Researcher, Brand Marketer, App Developer, Entertainment Industry, Art Director, Public Relations Officer, Government or Corporate Policy Adviser, Tourism, Animator, CGI Animator, Concept Artist, Content Writer, Photo Journalist, Digital Content Creator, Digital Strategist, Fashion Photographer, Filmmaker, Social Media Strategist, Sound Engineer, VFX Artist, VR Developer, Web Designer, ...

  • Study Overseas

    A Study Overseas experience is an integral component to your academic journey at The University of Adelaide. The university is committed to offering its students the opportunity to study overseas through a range of degrees offered via Study Overseas, including student exchange, study tours, short study degrees, internships and placements. There are many exciting opportunities in Europe, Asia, the Americas, Africa, and Oceania ranging from a few weeks to a full academic year.

    To find available opportunities visit Study Overseas.

    Study Abroad and Exchange

    It is recommended that you take any global study in year 2 of your degree. If you are studying a language (at beginners’ level) as a major or minor, it is recommended you take your global study in year 3 of your degree. Contact to receive further information and advice.

    There are many universities to choose from, however specific exchanges are available for Bachelor of Media students:
    • University of Oslo (Norway)  
    • Simpson College (US)
    • University of Massachusetts Amherst (US) 
    • University of Sheffield (UK)
    • Yonsei University (Korea)
    • City University of Hong Kong (Hong Kong)
    • Dalhousie University (US)  
    • Sciences Po Remis (France)
  • Degree Structure

    Academic Program Rules

    The Calendar is a comprehensive handbook of the University's academic program rules.

    Areas of Specialisation

    Social Media and Digital Promotion (SATAC code 354021)
    Make every post a winner. In today’s commercial and media landscape, an organisation that isn’t all over social and online media is pretty much, well, ‘all over’. More and more, the digital environment is where we connect—with each other, businesses, news and culture.
    It’s where opinions are aired, attitudes influenced and loyalties won. Master this domain and the world’s at your fingertips.

    Our Bachelor of Media (Social Media and Digital Promotion) gives you the skills and insight to capitalise on the incredible career opportunities presented by the global social media phenomenon.
    In addition to gaining broad knowledge of the media industry and digital storytelling, you will:
    • develop a firm grasp of effective image- and brand-building principles
    • build a suite of public relations and marketing communication skills tailored to the digital realm 
    • gain a thorough understanding of how to build and manage media relationships
    • unpack the screen and sound industries’ unique opportunities and requirements
    • learn from experienced industry professionals.
    You’ll also gain invaluable real-world experience through an industry placement.

    Where could it take you? You might help a product-focused technology provider reposition as a market-driven problem solver through ongoing customer dialogue. You could reinvent a once-publicity-shy consulting firm as a social-savvy thought leader. Or perhaps you’ll get a not-for-profit’s socially conscious message on Gen Z’s agenda. You could even conduct in-depth market research for a fashion giant to inform its global advertising.

    Immersive Media (SATAC code 354011)
    Augment your career reality. The immersive media wave is growing, with virtual, augmented and mixed reality set to explode. Exciting opportunities are emerging everywhere—from marketing, entertainment and digital art, to training and education. And then there’s gaming, which now generates over $134 billion annually.
    Our Bachelor of Media (Immersive Media) gives you the skills and knowledge to ride the VR, AR and MR career wave.
    In addition to gaining broad knowledge and understanding of the media industry and digital storytelling, you will:
    • build a suite of VR, AR and MR creative and technical skills
    • develop a firm grasp of gaming theory, history and production
    • gain complementary 3D modelling abilities
    • work with high-quality technology
    • learn from experienced industry professionals.
    You’ll also gain invaluable real-world experience through an industry placement.

    Where could it take you? You might take the creative lead on a Fortnite-like global gaming phenomenon. You could create next-level simulators for our fighter pilots or surgeons. Perhaps you’ll develop unforgettable virtual experiences of the world’s most incredible environments—or even other planets.

    Visual Design (SATAC code 354041)
    Design your path to success. Graphic and digital designers play a crucial role in today’s commercial and creative worlds. Their work can be the difference people engaging with information or ignoring it; products flying off shelves or gathering dust; and brands achieving cut-through or fading into irrelevance.
    They work in multiple media—from print, web and electronic, to video, packaging and interiors. And demand for their services is soaring.

    Our Bachelor of Media (Visual Design) gives you the skills and knowledge to create eye-catching market-savvy designs across multiple media.
    In addition to gaining broad knowledge and understanding of the media industry, global design cultures and digital storytelling, you will:
    • build an extensive suite of creative and technical graphic and web design skills
    • develop a firm grasp of effective image- and brand-building principles
    • gain complementary 3D modelling abilities and a foundation in photography or CGI
    • work with high-quality technology
    • learn from experienced industry professionals.
    You’ll also gain invaluable real-world experience through an industry placement.

    Where could it take you? You might help a cutting-edge local tech start-up take on the world with killer branding and advertising. You could give a top-tier Australian engineering firm the captivating online presence it needs to go global. Perhaps you’ll breathe new life into a premium Barossa winery with stunning new labels and cellar-door displays.

    Story Production (SATAC code 354031)
    Touch the world on-screen. Our love of ‘moving pictures’ is deep and enduring—and for good reason. Film, TV and video have a greater capacity to thrill, move, enlighten and inspire than any other medium.
    This gives those who use it to tell our stories the potential to enrich our lives in countless ways. And with the continuing growth of global streaming services, those content creators are in high demand.
    Our Bachelor of Media (Story Production) gives you the skills and knowledge to capitalise on this explosion of creative opportunity.
    In addition to gaining broad knowledge and understanding of the media industry and digital storytelling, you will:
    • build an extensive suite of creative and technical production skills
    • learn how to produce compelling content for TV, cinema and online platforms
    • develop a firm grasp of narrative, scriptwriting and aesthetic principles
    • work with high-quality technology
    • learn from experienced industry professionals.
    You’ll also have the opportunity to explore the art of high-impact sound design. And you’ll gain invaluable real-world experience through an industry placement.

    Where could it take you? You might announce your talent to the world by producing a beautiful short film or groundbreaking TV pilot. You could become a powerful voice for change by creating a socially conscious web series. Perhaps you’ll help Marvel Studios add amazing new chapters to its cinematic universe. You could even turn your hand to the fast-paced worlds of broadcast news, advertising or corporate video production.

    Film Studies (SATAC code 354001)
    See more in every scene. Virtually every human story—emotional, social and cultural, from the glorious to the shameful—has been told on the silver screen. Through film we reflect and resist, celebrate and grow. We imagine new ways and see life from others’ perspectives.
    It’s one of our most loved and valuable art forms—and our appetite for its analysis and discussion is voracious.
    Our Bachelor of Media (Film Studies) gives you the skills and knowledge to expertly interpret and critique film from all over the world.
    In addition to gaining broad insight into the media industry and digital storytelling, you will:
    • develop deep knowledge of film genres and styles throughout history, with special attention given to highly influential French cinema
    • be introduced to Asia’s unique contemporary screen culture
    • grasp the principles of quality scriptwriting and feature-film adaptation
    • explore the art of high-impact sound design
    • learn from experienced industry professionals.
    You’ll also gain invaluable real-world experience through an industry placement.

    Where could it take you? You might rack up thousands of loyal followers with your own review vlog or podcast. You could become an influential pop-culture analyst for BuzzFeed or Mashable. Perhaps you’ll write the definitive retrospective on your favourite genre’s golden cinematic period.

    Journalism - SATAC code 334131

    Are you someone who loves to explore issues and get to the bottom of things? Designed for those who are naturally inquisitive, studying journalism allows students to focus on the fundamentals of gathering information and writing for news media.

    Journalists get excited about finding out what is happening in the world around them and are constantly on the hunt for reliable information. Our degree covers the principles of research, writing and production and will develop the core skills students require as a journalist: storytelling ability, curiosity, time management to handle stress and deadlines, good news judgement and accuracy, how to network to make contacts and how to develop sources. Students will explore how to best present their message, using their skills with digital media to strike a balance between the multimedia involved and the message or information they wish to convey.

    Students will develop key professional skills such as research and interviewing, news sourcing and writing for print, online and mobile media. They will explore the broader contexts of journalism, including elements of professionalism, integrity and ethics, reflective practice and the constantly changing news environment.

    Marketing - SATAC code 334121
    Marketing is an important business function of any organisation – it’s how companies figure out what customers need and want. Marketers plan, coordinate and direct advertising strategies and campaigns, public relations, sales and marketing activities, such as market research, to determine new markets for goods and services.

    This specialisation has a focus on marketing and communications, consumer behaviour, marketing strategies, brand management and international marketing. Students will learn how to prepare marketing reports and plans, undertake diagnostic case studies, analyse advertisements in a variety of media, and apply market research. They will analyse data relating to consumer patterns and preferences, and predict current and future trends. Students will develop high level communication and research skills for a career that could see them supporting business growth or work on campaigns in advertising or government. Students will learn how to advise on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels.

    Photographic Imaging - SATAC code 334061
    Like never before, we are living in a visually driven world. In the Bachelor of Media (Photographic Imaging) students will use digital tools, including photographic and video cameras to express creativity.

    The degree gives students a thorough understanding of photographic and visual communication skills within an elected field of commercial photography. They will establish principles and practice for working with digital images, including understanding their technical properties and parameters. Students will become highly skilled at using software tools for cataloguing, editing, processing and storing images. They get to experiment with manipulating and enhancing images to create their own personal style and meet a client’s brief.

    Students will learn in a world-class photographic studio, including a full cyclorama, and acquire a range of photographic and video techniques for use in advertising, editorials, portraiture, still-life, architecture, fashion and illustration.

    Classes in photographic imaging are taught in collaboration with the Centre for Creative Industries at the Adelaide College of the Arts located in Light Square, Adelaide CBD.

    Popular Music - SATAC code 334071
    This degree focuses on the use of cutting edge digital technologies in song-writing and production. Students are given the opportunity to develop a unique style of composition and are exposed to up-to-the minute research in contemporary music history and analysis. They will develop a range of music literacy skills, and engage with emerging technologies, giving them the edge in adapting to the dynamic nature of the contemporary music industry.

    Sonic Arts - SATAC code 334081
    Sonic Arts gives advanced skills to express creative ideas in sound. Student’s understanding of contemporary digital technologies will help them to explore different ways of making sound and how to artistically and technically control it. Students will develop the ability to record, mix, produce and master sound engineering. They will examine how sound is used in film, television and games, and its psychological and aesthetic effects. Their creativity will be displayed through interactive design and computer music composition, and show a deep understanding of the historical development of sound in the media.

    Sonic Arts students will undertake studies in composition, studio recording, live performance and digital media, providing a solid conceptual and practical foundation to build a career in this rapidly expanding field.

    Please note: Majors are not available with double degrees

    Example Study Plan

    Indicative study plan
    Year 1 MDIA 1002
    to Media
    MDIA 1007
    Digital Platforms
    ARTS 1007
    The Enquiring Mind
    Elective Level I
    MDIA 1004
    Exploring TV & Radio
    Media Closed Elective
    Level I or II
    Elective Level I Elective Level I
    Year 2 MDIA 2301
    Media Policy
    and Media Law
    MDIA 2302
    Media Research
    Elective Level II Elective Level II
    MDIA 2306
    to Media
    MDIA 2336
    Digital Storytelling
    Media Closed Elective
    Level I or II
    Elective Level II
    Year 3 MDIA 3207
    Media Industry Transitions
    6 units
    Elective Level
    I or III
    Elective Level
    II or III
    MDIA 3310
    Professional Practice
    Media Closed Elective
    Level III
    Elective Level
    II or III
    Elective Level
    II or III
    Current students, please see the Study Plan Templates
  • Related Degrees

  • Further Study

  • Further Information

    Please direct enquiries to the Ask Adelaide
    Phone: +61 8 8313 7335 (toll free 1800 061 459)

    The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Thursday, 20 Feb 2020