Master of Wine Business
A competitive edge in a global marketplace
Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry.
This intensive degree sets you up to have a positive impact on the entire wine value chain; a capability demanded of wine business professionals worldwide.
What will you do?
Our Master of Wine Business is designed for both current and aspiring wine business owners, marketers, managers, winemakers, sommeliers, and staff. You will:
- benefit from flexible study modes
- build working knowledge and skills in both winemaking and viticulture
- learn about direct wine marketing
- understand how to evaluate domestic and international markets
- study the foundations of wine science
- explore legal aspects of the business
- undertake a six-unit research project.
There are also internship opportunities across South Australia’s booming wine industry.
Where could it take you?
You might manage a cellar door or an up-and-coming winery. You could work in marketing, sales, tourism or events, delighting customers and crafting irresistible experiences for wine lovers. Perhaps you’ll export South Australia’s best or take on a strategic role in a regional governing body.
Choose your applicant type to view the relevant admissions information for this program.
I am a:
SATAC Code 3CM101 Intake January, May and September Enquiries Future Students teamGraduate entry
Graduate Entry A completed Bachelors degree or equivalent.SATAC Code: 3CM101
CRICOS 081149G Intake January, May and September
English Language Requirements
Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject English Tests accepted by the University of Adelaide IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6 TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21 Pearsons Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50 Cambridge Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169 Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
Academic Entry Requirements
- Graduate entry only
- Bachelor degree or equivalent
Fees and Scholarships
Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:
Annual tuition feesAustralian Full-fee place: $29,500
Annual tuition fees International student place: $42,000
These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.
Highly rewarding career opportunities exist for graduates in wine business, marketing and management positions internationally.
The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.
Graduate AttributesThe objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
- Deep discipline knowledge
- Critical thinking and problem solving
- Teamwork and communication skills
- Career and leadership readiness
- Intercultural and ethical competency
- Self-awareness and emotional intelligence
Adelaide Business School is AACSB* accredited, and as such our programs have passed rigorous standards of quality. AACSB accreditation is the hallmark of excellence in business education and only the best schools in the world earn AACSB accreditation.
* Association to Advance Collegiate Schools of Business
Market Researcher, Marketing - Agriculture, Food & Wine, Export / Import trade, Retail, Retail Manager, Wine Marketing
A Study Overseas Experience is an integral component to your academic journey at The University of Adelaide. The university is committed to offering its students the opportunity to study overseas through a range of degrees offered via Study Overseas, including student exchange, study tours, short study degrees, internships and placements. There are many exciting opportunities in Europe, Asia, the Americas, Africa, and Oceania ranging from a few weeks to a full academic year.
To find Study Overseas opportunities available in your study area click Global Experiences.
Study Overseas ExperienceMaster of Wine Business students may also have the opportunity to complete an internationally accredited double degree with our partner the University of Strasbourg, France. This program taught in English provides wine management and tourism education, customised to the particular demands of the global wine trade, the unique features of the domestic and overseas wine industries, and wine as a product.
With global opportunities and partners including KEDGE Business School in Bordeaux, a postgraduate qualification in Wine Business is your gateway to the world of wine.
Our global opportunities provide graduates with a unique skillset, putting you at the cutting edge of wine business in some of the world’s premier wine regions.
You can find out more about our international study opportunities via the Professions Study Overseas website.
Degree StructureThe Master's program is a 48-unit program of coursework including a 6 unit research project.
Designed to meet the needs of busy professionals, study is available in flexible delivery modes including out of work hours and intensive modes.
Academic Program Rules
The Calendar is a comprehensive handbook of the University's academic program rules.
You can find the academic program rules for this degree under the Faculty of the Professions rules.
Example Study Plan
To qualify for the degree of Master of Wine Business, the student must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 48 units:
Indicative Study Plan
Core Courses OENOLOGY 7000NW: Foundations of Wine Science
OENOLOGY 7530: Grape and Wine Production
MARKETNG 7104: Marketing Management (M)
COMMGMT 7006: People and Organisations (M)
ACCTING 7025: Accounting Essentials for Decision Makers (M)
ECON 7200: Economics Principles (M)
WINEMKTG 7035: Legal Aspects of Wine Business (M)
WINE 7000: Learning Discoveries in Wine
WINE 7002: Evaluating Domestic and International Wine Markets
COMMERCE 7039: Business Research Methods (M)
To the value of
INTBUS 7015: Cross-Cultural Management and Negotiation (M)
INTBUS 7500: Fundamentals of International Business (M)
WINE 7003: Australian Wine in the Asian Century
WINE 7004: Contemporary Issues in Wine Business (M)
WINE 7005: Direct Wine Marketing (M)
WINE 7066: Advanced Wine Marketing
WINE 7006: Wine Retail, Cellar Door and Food Tourism (M)
OENOLOGY 7019WT: Sensory Studies
OENOLOGY 7028WT: Introductory Winemaking*
OENOLOGY 7004WT: Wine Packaging and Quality Management*
COMMGMT 7003: Family Business Fundamentals
Subject to approval students may be eligible to undertake from the following electives:
PROF 7500: Postgraduate Professions Internship
PROF 7502: Postgraduate Professions Internship - Overseas
EXCHANGE 7001BUS: Exchange for Business Postgraduate Students
Research WINE 7777: Wine Business Research Project (M)
* Elective is subject to approval by the Program Director, Master of Viticulture and Oenology; and the Program Director, Master of Wine Business.
AssessmentVaries by course, including exams, written research projects and reports, group projects, and individual participation in class rooms.
Phone: +61 8 8313 7335 (toll free 1800 061 459)
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Thursday, 10 Jan 2019