Bachelor of Marketing
An instinct for influence
Marketing is an essential part of any organisation. It’s about attracting consumers, building great relationships and improving brands.
Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.
What will you do?
Our Bachelor of Marketing is highly future-oriented. You will:
- understand buyer mind-sets and behaviour
- learn modern marketing theories and research techniques
- develop business knowledge in accounting, finance, management, business statistics, and commercial law
- explore the role of customer insights, strategy, market offers and brand management
- build the advanced analytic, decision-making and people skills needed for leadership roles.
Where could it take you?
Our graduates go on to all sorts of exciting marketing careers. You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you’ll innovate on social media, connect with partners in public relations or represent the athletic elite as a sports agent.
Choose your applicant type to view the relevant admissions information for this program.
I am a:
SATAC Code 334771 2019 CSP ATAR 72.1 2019 CSP IB 25 Guaranteed Entry Score - ATAR 85 Guaranteed Entry Score - IB 31 Deferment Yes - 2 year Intake February and July Enquiries Future Students team
2019 Admissions Data for school leavers
(raw ATAR, excluding any applicable adjustment factors)
Lowest ATAR to receive an offer 69.25 Median ATAR to receive an offer 81.15 Highest ATAR to receive an offer 97.85 Selection Rank
(ATAR plus any adjustment factors)
Lowest Selection Rank to receive an offer 72.1 Median Selection Rank to receive an offer 84.05 Highest Selection Rank to receive an offer 99.65 Minimum eligibility score 72 Additional criteria considered Selection rank only Recent Secondary Education Applicants with recent secondary education are those whose admission is primarily based on the completion of Year 12 within the last two years, however if you completed your secondary education more than two years ago, you may still be able to be considered on the basis of your secondary schooling. You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Selection Rank (ATAR plus any applicable adjustment factors). Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wirltu Yarlu for further information. Higher Education Study You must have completed at least six months full time equivalent higher education study (the number of courses and units will vary depending on your prior institution however at the University of Adelaide, this equates to 4 courses / 12 units). A Grade Point Average (GPA) is calculated for each separate program you have undertaken (apart from some double degree programs where the GPA is combined). You compete on the basis of your best GPA. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wirltu Yarlu for further information. Vocational Education and Training (VET) study You must have completed an AQF Certificate IV or above from a Registered Training Organisation. Your application will be ranked according to the level of the award. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wirltu Yarlu for further information. Work and life experience To be eligible to sit the Special Tertiary Admissions Test (STAT) as as pathway for entry, you must be 18 years or over before 1 February 2020. If you have studied at higher education level in the last two years (for 2020 entry this means you were enrolled in either 2019 or 2018), you must not have accumulated more than a TOTAL of 2 years full-time (or part-time equivalent) higher education study (ie. including any study prior to 2018). If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Your STAT result is not weighted between verbal and quantitative components. Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Scheme. See Wirltu Yarlu for further information. Other Entry PathwaysSATAC Code: 334771
Applicant background Semester one/Full year intake 2019 Number of students Percentage of all students (A) Higher Education study
(includes a bridging or enabling course)
5 21.7% (B) Vocational education and training (VET) study N/A N/A (C) Work and life experience
(admitted on the basis of previous achievement not in the other three categories)
<5 N/A (D) Recent secondary education:
- Admitted solely on the basis of ATAR
(regardless of whether this includes the consideration of adjustment factors)
- Admitted where both ATAR and additional criteria were considered
(e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
- Admitted on the basis of other criteria only and ATAR was not a factor
(e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
N/A N/A International students <5 N/A All students 23 100.0%
CRICOS 097910D Intake February and July
English Language Requirements
Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject English Tests accepted by the University of Adelaide IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6 TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21 Pearsons Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50 C1 Advanced Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169 Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
Academic Entry Requirements
Secondary School Qualifications Selection Rank (International) 75 International Baccalaureate (IB) 27 Hong Kong Diploma of Secondary Education (HKDSE) 18 United Entrance Certificate (UEC) [Malaysia] 20 General Certificate of Education (GCE) Advanced Level 7 Ontario Secondary School Diploma (OSSD) 70 British Columbia Certificate of Graduation (Canada) 4.8 Alberta High School Diploma (Canada) 80 ISC & CBSE [India] 70% ISBE [India] 80% SAT (in conjunction with American High School Diploma) 1200 AP (in conjunction with American High School Diploma) 7 Abitur 3.4 Thailand Certificate of Secondary Education 2.5 Bang Tot Nghiep Trung Hoc Pho Thong 7.5 STPM or Matrikulasi 2.78 Kuwait General School Secondary Certificate 74 The University of Adelaide College Foundation Program 74 Eynesbury Foundation Program 360 ANU Foundation Studies 66 Monash Foundation Year 70 Trinity College Foundation Studies Program 72 UNSW Foundation Year 7.0 University of Sydney Foundation Studies Program 6.7 Western Australia University Foundation Studies Program 59 University of Queensland Foundation Studies Program 4.2 Non-Go8 Foundation Score 74 SMA3 (in conjunction with National Final Examination Certificate) 80 Other Qualifications Students who don't meet the academic requirements or who have other qualifications from the South Pacific Islands, Japan, Korea, Philippines or Taiwan may be eligible to apply for a Pre-University Pathway to prepare for or gain entry into the University's undergraduate academic programs. For additional information see Pathway Programs
- Admitted solely on the basis of ATAR
Fees and Scholarships
Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:
Annual tuition feesCommonwealth-supported place: $10,915
More information on Student Contribution Amounts.
Annual tuition fees International student place: $41,000
These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.
Unlike many traditional marketing degrees that purely focus on the technical skills, our Bachelor of Marketing not only delivers to students the deep discipline knowledge that marketing people demand, but also complements this knowledge with soft skills such as critical thinking and collaboration techniques that will allow them to use their marketing knowledge within the work place.
With the rise of AI, it will be the students who will be able to translate their technical knowledge to a wide audience that will be in sharp demand.
The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.
Digital Marketer, Advertising Officer, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing - Agriculture, Food & Wine, Marketing Associate, Marketing Officer, Marketing Planner, Brand Manager, Brand Marketer, Business Development Manager, Communications Officer, Product Manager, Product and Advertising Manager, Digital Content Creator, Digital Strategist, Sales Manager, Social Media Influencer, Social Media Manager, Social Media Strategist, Food Marketer, ...
The Bachelor of Marketing program has been designed to help students excel in key marketing functions. We have courses that focus on developing the strategic skills necessary to provide a meaningful contribution to the organisation's growth. There are courses that provide an in-depth understanding into the mind of the consumer, and creating an innovative market offering. Building the awareness of the offering is covered in courses surrounding branding and communication. Finally, we have a number of courses designed to help students understand the dynamics of marketing in the South Australian economy.
Academic Program Rules
The Calendar is a comprehensive handbook of the University's academic program rules.
You can find the academic program rules for this degree under the Faculty of the Professions rules.
Areas of SpecialisationAs part of your degree, you may choose to undertake at least one Minor to the value of 12 units; this encourages deeper learning in related topics and can be used to add diversity of skills to the overall program.
The Business Management minor will give you the foundational knowledge and skills to prepare you for a leadership or management role in the future.
A minor in Corporate Finance will provide you with a solid foundation in the tools and techniques that financial managers use to make investment and financing decisions.
Creativity and Critical Thinking
Applying skills in research, analysis, and teamwork to problem-solving in a range of disciplinary and professional contexts, you will learn how to bring new thinking and ideas to your area of professional expertise.
This minor helps you explore the various aspects of economic decision-making, and provides you with the basics needed to get the most out of economic news and reports.
In this entrepreneurship minor you will develop the ability to think more creatively and use entrepreneurial thinking to identify, create, develop and scale innovative opportunities that are sustainable across the fast pace of change that is now the norm.
Choose this minor if you are keen to learn about Big Data, financial technology ('FinTech'), global wealth management, estate planning, cryptocurrency and more.
The minor in International Business develops foundation knowledge and skills that help organisations create value across borders.
Management consultants explore ways in which people, strategy, structure, and operations can be developed to improve business performance. Building on the core course ‘Client Relationships and the Role of Technology’, the Management Consulting minor will give you the foundation to prepare you for a future career in management consulting.
The role of marketing is to determine the most appropriate way to communicate and deliver the offering to its target consumers. This minor helps you develop the skills and competencies required to succeed in today’s highly competitive, global market.
Marketing in South Australia
Central to our economy are the business-to-business transactions, exporting, family businesses, and the wine industry. The minor in Marketing in South Australia aims to provide you with an opportunity to gain increased skills that will help you to succeed in this market.
The minor in Organisational Cyber Security has a business and employee focus. Key focal areas include the fundamentals of organisational information systems and management; and identifying and managing cyber risks, threats and controls.
By undertaking the project management minor, you will broaden your understanding in business to include project-oriented endeavours.
This elective provides you with the opportunity to develop knowledge of principles of project management and skills in their application. Skills in project management are highly valued in the public sector.
Small and Family Business Management
The minor in Small and Family Business Management will provide you with a sound understanding of the issues surrounding the lifecycles of the business, ownership and the family, development of appropriate governance and management systems, marketing and international expansion.
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Monday, 17 Feb 2020