Master of Business Administration (Marketing)

Degree Type Masters by Coursework
Duration 2 years full-time
or part-time equiv.
SATAC Code 3CM219
CRICOS 0100296

Lead strategic brand and sales growth

The faster the world moves, the more critical marketing becomes. Mastery of the discipline enables business leaders to drive growth by ensuring their products’ or services’ greatest strengths are communicated compellingly and with strategic precision: at the right time, to the right audience, through the right channels.

Our Master of Business Administration (Marketing) sets you on that path and can be entered immediately upon completing any bachelor degree.

What will you do?

The MBA (Marketing) is part of the Adelaide Business School's MBA suite and can be completed over two years. The degree will equip you with:

  • a deep understanding of the entire marketing process—from market analysis and engagement, to brand building, campaign strategy and tactical executions
  • a thorough working knowledge of customer relationship management (CRM) principles
  • highly advanced strategic thinking skills—the ability to see the bigger commercial and societal picture and make decisions with a truly global outlook
  • high-level problem-solving, analytical, critical thinking and self-reflection skills
  • outstanding management capabilities in critical business functions, including finance, accounting, economics and marketing
  • extensive industry and professional relationships and networks.

Where could it take you?

The MBA (Marketing) will prepare you to move rapidly into senior marketing roles within your chosen industry. You could oversee new-product or new-service launch campaigns; develop an organisation’s strategy to raise its international profile; or manage an industry body’s advocacy campaigns to ensure members’ views are heard in government.

 

Note: Intakes occur throughout the year, in January, May and September, with summer school options in January.

  • Entry Requirements

    For those who are based in Adelaide, we will be offering a blended delivery mode that combines face-to-face with remote learning in as many courses as possible, taking into consideration social distancing and hygiene. All lectures will continue to be delivered online for the remainder of the year.

    For our students who are studying offshore in Semester 2, the University will continue to offer high-quality access to the learning resources remotely. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses.

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    SATAC Code 3CM219
    Deferment Yes - 2 year
    Intake January, May and September.
    Enquiries Future Students team

    Selection Criteria
    Graduate entry

    Higher Education Study Completed Bachelors degree or equivalent. 
    How to Apply
    SATAC Code: 3CM219


    International applicants

    Not an international applicant?

    CRICOS 0100296
    Intake January, May and September
    Selection Criteria
    English Language Requirements
    Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
    English Tests accepted by the University of Adelaide
    IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6
    TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21
    Pearson Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50
    C1 Advanced Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169
    Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
    Academic Entry Requirements
    More Information
    Tertiary Qualifications Bachelor degree or equivalent
    How to Apply
  • Fees and Scholarships

    Choose your applicant type to view the relevant fees and scholarships information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Annual tuition fees
    Australian Full-fee place: $31,000

    International applicants

    Not an international applicant?

    Annual tuition fees (24 units) International student place: $44,000

    Scholarships

    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

    Find a Scholarship.

  • Careers

    Potential careers

    Manager / Business Management, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Brand Manager, Brand Marketer, Business Management, Campaign Manager, PR Manager

  • Degree Structure

    The Calendar is a comprehensive handbook of the University's academic program rules.

    You can find the academic program rules for this degree under the Faculty of the Professions rules.

    Example Study Plan

    Core Courses
    All students must complete the following:

    PROJMGNT 7038 - Project Leadership and Communications
    ACCTING 7025 - Accounting Essentials for Decision Makers
    ECON 7200 - Economic Principles
    MARKETNG 7104 - Marketing Management
    CORPFIN 7005 - Principles of Finance
    COMMGMT 7006 - People and Organisations
    COMMLAW 7012 - Business and Corporations Law
    COMMGMT 7027 - Strategic Management
    COMMGMT 7028 - Action Research for Business

    Specialisation
    To complete a specialisation in Marketing students must complete all of the following:

    MARKETNG 7023 - Understanding Consumers
    MARKETNG 7024 - Developing Global Markets
    MARKETNG 7025 - Integrated Marketing Communications
    MARKETNG 7032 - Strategic Marketing
    ENTREP 5038 - New Venture Creation
    ENTREP 7022 - Creativity and Innovation

    Research
    All students must complete the following:

    ENTREP 7900 - eChallenge 
    OR
    ENTREP 7901 - Tech eChallenge
  • Further Information

    You can also visit our:

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Monday, 25 May 2020