Graduate Diploma in Media (Strategic Communication) Mid-Year Entry

Degree Type Graduate Diploma
Duration 1 year full-time
or part-time equiv.
SATAC Code 3GD107
CRICOS 0100935

Shape messaging to achieve higher goals

Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board—through digital and social media, PR and brand communication.

With our new Graduate Diploma in Media (Strategic Communication), you’ll be ready to play a senior role.


What will you do?

Conducted over one year full-time, the degree will prepare you to take on significant responsibility in strategic communication planning, management and execution. You will graduate with enhanced skills in:

  • strategic thinking and strategic media engagement, in local, national and global contexts
  • creating and tailoring strategic messaging across different industries and sectors, and all key media channels, including digital and social media
  • communicating for change
  • strategic media leadership
  • risk and crisis communication.

You’ll also may gain valuable professional experience and connections through an extended industry placement and ongoing mentoring.


Where could it take you?

You’ll graduate well equipped to shape strategic communications for organisations of all kinds, and to achieve all objectives: marketing, business development, community engagement and positive social change. You’ll also have the opportunity to continue your studies with the Master of Media (Strategic Communication).


  • Entry Requirements

    For those who are based in Adelaide, we will be offering a blended delivery mode that combines face-to-face with remote learning in as many courses as possible, taking into consideration social distancing and hygiene. All lectures will continue to be delivered online for the remainder of the year, with some exceptions.

    For our students who are studying offshore for the remainder of the 2021 Academic Year, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    SATAC Code 3GD107
    Deferment Yes - 2 year
    Intake February and July
    Enquiries Future Students team

    Selection Criteria
    Graduate entry

    Higher Education Study A completed Bachelor's degree OR five year's relevant professional experience (in a media or communications role).
    How to Apply
    SATAC Code: 3GD107

    International applicants

    Not an international applicant?

    CRICOS 0100935
    Intake July 2020

    Available February and July from 2021 onwards

    Selection Criteria
    English Language Requirements
    Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
    English Tests accepted by the University of Adelaide
    IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6
    TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21
    Pearson Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50
    C1 Advanced Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169
    Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
    Academic Entry Requirements
    More Information
    Tertiary Qualifications Bachelor degree or equivalent
    How to Apply
  • Fees and Scholarships

    Choose your applicant type to view the relevant fees and scholarships information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Indicative annual tuition fees
    Australian Full-fee place: $28,500

    International applicants

    Not an international applicant?

    Indicative annual tuition fees (24 units) International student place: $37,500


    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

    Find a Scholarship.

  • Careers

    Potential careers

    Market Research Analyst, Market Researcher, Marketing Planner, Communications Advisor, Communications Analyst, Strategist, Wine Marketing, Digital Marketer, Digital Strategist, Marketer / Marketing Manager, Marketing Associate, Marketing Officer, PR Advisor, PR Manager, Social Media Influencer, Social Media Manager, Social Media Strategist

  • Degree Structure

    Academic Program Rules

    The Calendar is a comprehensive handbook of the University's academic program rules.

    Example Study Plan

    Study plans are available on the Faculty of Arts website.

    You need to complete 24 units to finish your degree, comprising 24 units of core courses. 
    Courses are worth 6 units each, unless specified otherwise.

    Core courses
    You must complete 24 units of core courses as follows:

    MDIA 7005 Media Relations
    MDIA 7004 Social Media Management
    MDIA 7006 Risk and Crisis Communication
    MDIA 7009 Leadership in Strategic Communication
  • Related Degrees

  • Further Information

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Thursday, 10 Dec 2020