Graduate Diploma in Wine Business

Study at the heart of the Australian wine industry

Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry.

This one-year degree sets you up to have a positive impact on the entire wine value chain; a capability demanded of wine business professionals worldwide.

What will you do?

Our Graduate Diploma in Wine Business is designed for both current and aspiring wine business owners, marketers, managers, winemakers, sommeliers, and staff. You will:

  • be exposed to cutting-edge, wine management best practice
  • learn about direct wine marketing, and tourism
  • understand how to evaluate domestic and international markets
  • gain skills in innovation and an enterprising mindset
  • benefit from flexible study modes and industry input.

There are also internship opportunities across South Australia’s booming wine industry.

Where could it take you?

From cellar door management to wine marketing and sales, our graduate diploma opens career opportunities across the entire wine industry. It can also lead into our prestigious Master of Wine Business.


  • Strong links to industry leaders
  • Take an internship with industry
  • AACSB accredited

Entry Requirements

For our students who are studying offshore in 2021 and 2022, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.

Choose your applicant type to view the relevant admissions information for this program.
I am a:

Domestic applicants

SATAC Code 3GD053
Deferment Yes - 2 year
Intake January, May and September
Enquiries Future Students team

Selection Criteria
Graduate entry

Higher Education Study A completed Bachelors degree or equivalent.
How to Apply
SATAC Code: 3GD053

Fees and Scholarships

Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:

Domestic applicants

Indicative annual tuition fees
Australian Full-fee place: $35,000

Scholarships

These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

Find a Scholarship.

Careers

Career Readiness

Highly rewarding career opportunities exist for graduates in wine business, marketing and management positions internationally.

The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

Graduate Attributes

The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
  1. Deep discipline knowledge and intellectual breadth
  2. Creative and critical thinking, and problem solving
  3. Teamwork and communication skills
  4. Professionalism and leadership readiness
  5. Intercultural and ethical competency
  6. Australian Aboriginal and Torres Strait Islander cultural competency
  7. Digital capabilities
  8. Self-awareness and emotional intelligence

Potential careers

Wine Marketing, Marketing - Agriculture, Food & Wine, Retail, Export / Import trade, Tourism, Hospitality, International Trade or Business Analyst

Degree Structure

The Graduate Diploma in Wine Business comprises seven core courses and one elective with a combined total of not less than 24 units.

Academic Program Rules

The Calendar is a comprehensive handbook of the University's academic program rules.

You can find the academic program rules for this degree under the Faculty of the Professions rules.

Example Study Plan

Indicative Study Plan
To qualify for the Graduate Diploma in Wine Business you must complete:

Seven core courses

WINE 7001: Marketing for Wine Business
WINE 7002: Growing Domestic and International Wine Markets
WINE 7005: Direct Wine Marketing and Cellar Door Management
WINE 7006: Wine Retailing
WINE 7008: Wine Tourism
ENTREP 5036: Entrepreneurial Concepts and Mindset
WINE 7010: Legal Aspects in Wine Business
One elective WINE 7009: Wine Branding
OENOLOGY 7000NW: Foundations of Wine Science
OENOLOGY 7530WT: Grape and Wine Production
INTBUS 7015: Cross-Cultural Management and Negotiation
ACCTING 7025: Accounting Essentials for Decision Makers
COMMGMT 7006: People and Organisations
COMMGMT 7003: Family Business Fundamentals
ENTREP 5038: New Venture Creation
ENTREP 7022: Creativity and Innovation

Assessment

Vary by course, including exams, written research projects and reports, group projects and individual participation in class rooms.

Testimonial

Studying has broadened my understanding of the importance and complexity of the global food system and the implications increasing food demand will have on us all.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Thursday, 21 Oct 2021