Master of Media (Strategic Communication)
Lead and control strategic dialogue
Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences’ attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater—and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit.
What will you do?
Conducted over two years full-time (or 1.5 years for students with a Bachelor in Media, Communications or other relevant field), our Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.
You will graduate with:
- significantly enhanced strategic thinking, problem-solving and decision-making abilities
- highly advanced skills in creating and tailoring strategic messaging for all key media channels
- deep understanding of the principles underlying media relationship-building
- awareness of key media channels’ unique consumption drivers
- insight into current and forecast global media trends.
You’ll also gain:
- opportunities for valuable professional experience and connections through an extended industry placement and ongoing mentoring
- high-level skills and understanding in risk and crisis communication and brand messaging.
And you’ll build outstanding research skills by doing a major second-year research project.
Where could it take you?
You’ll graduate with the knowledge, skills and depth of insight to lead strategic communication in any sector, anywhere in the world—from advanced manufacturing to professional services, and NGOs to FMCGs. You’ll be well equipped to guide the achievement of all organisational objectives: marketing, business development, community engagement and positive social change.
For our students who are studying offshore in 2021 and 2022, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.
Choose your applicant type to view the relevant admissions
information for this program.
I am a:
|Deferment||Yes - 2 year|
|Intake||February and July|
|Enquiries||Future Students team|
|Higher Education Study||A completed Bachelor's degree;
OR a completed Graduate Certificate in Media (Strategic Communication); OR a completed Graduate Diploma in Media (Strategic Communication); OR five years relevant professional experience (in a media or communications role) demonstrated by a detailed CV outlining professional roles and responsibilities, plus a portfolio of professional work.
|Intake||February and July|
English Language Requirements
|Australian Year 12||Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject|
|English Tests accepted by the University of Adelaide||
|Qualifications that meet minimum English requirements||A range of alternative qualifications may meet the University’s minimum English requirements|
Academic Entry RequirementsMore Information
|Tertiary Qualifications||48 Unit Conversion Masters: Bachelor degree or equivalent OR successful completion of the Graduate Diploma in Media (Strategic Communication) OR Successful completion of the Graduate Certificate in Media (Strategic Communication).
36 Unit Extension Masters: Bachelor degree in Media or relevant cognate discipline OR equivalent professional experience. Relevant professional work experience (equivalent of at least 5 years) will be considered in lieu of the academic entry requirements (Bachelor degree in Media or relevant cognate discipline). Applicants must provide a detailed Curriculum Vitae with their application.
Fees and Scholarships
Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:
|Indicative annual tuition fees (24 units)||International student place: $38,500|
These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.
PR Advisor, Communications Advisor, Wine Marketing, Digital Marketer, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Marketing Planner, Strategist, Communications Analyst, Digital Strategist, Social Media Manager, Social Media Strategist
You must complete 48 units to finish your degree, comprising 36 units of core courses, and 12 units of Research Dissertation courses. Courses are worth 6 units each, unless specified otherwise. If you have a Bachelor in Media, Communications or a related area, you only need to complete 36 units to finish your degree. This consists of 24 units of core courses and 12 units of Research Dissertation courses.
You must complete 36 (24 if you have a relevant Bachelor degree) units of core courses as follows:
· MDIA 7005 Media Relations
· MDIA 7004 Social Media Management
· MDIA 7006 Risk and Crisis Communication
· MDIA 7009 Leadership in Strategic Communication
· MDIA 7007 Researching Media
· MDIA 7001 Media Masters Theory
You must complete 12 units of research dissertation courses as follows:
· MDIA 7008 Media Masters Research Project
Academic Program Rules
The Calendar is a comprehensive handbook of the University's academic program rules.
Example Study Plan
Coming from a developing country, it was interesting to learn about views from Australia and the other parts of the world. Learning social media strategies and SMART objectives I realised how social media is an important tool to influence audiences. I also particularly enjoy the workshops as it broadens your view to hear opinions from your peers.
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Saturday, 25 Sep 2021