Graduate Certificate in Media (Strategic Communication)

Become fluent in strategy’s many ‘voices’

Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board—through digital and social media, PR and brand communication.

Our Graduate Certificate of Media (Strategic Communication) will help you turn this demand into career opportunity.


What will you do?

Conducted over six months full-time, the degree will prepare you to take on greater responsibility in strategic communication planning, management and execution. You will graduate with:

  • enhanced strategic thinking, problem-solving and decision-making ability
  • refined skills in creating and tailoring strategic messaging for all key media channels
  • greater understanding of the principles underlying media relationship-building
  • awareness of key media channels’ unique consumption drivers.

Depending on your course choices, you’ll also gain high-level skills and understanding in either risk and crisis communication or brand messaging.


Where could it take you?

You’ll graduate equipped to take on higher-level strategic communication roles for organisations of all kinds. From a renewable energy provider to a digital comm’s agency; from a big-four business advisory to a global conservation research institute. You’ll also receive advanced standing for the Graduate Diploma in Media (Strategic Communication) or Master of Media (Strategic Communication).

  • Enhance your ability to tailor strategic messaging for key media channels
  • Take an internship within strong industry connections
  • Ranked in the Top 200 worldwide for media and communications^

^Top universities ranking, 2021

Entry Requirements

Please note: For programs including placements and/or study-related activities in settings where COVID-19 vaccination is mandatory, it is an inherent requirement that all students be fully vaccinated prior to undertaking the placement and/or study-related activity.
For our students who are studying offshore in 2022, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses.
Please refer to the COVID-19 FAQ page for further information and a list of programs where in-person attendance is required.

Choose your applicant type to view the relevant admissions information for this program.
I am a:

Domestic applicants

SATAC Code 3GC094
Deferment Yes - 2 year
Intake February and July
Selection Criteria
Graduate entry

Higher Education Study A completed Bachelor's degree OR five year's relevant professional experience (in a media or communications role).
How to Apply
SATAC Code: 3GC094

Fees and Scholarships

Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:

Domestic applicants

Indicative annual tuition fees
Australian Full-fee place: $15,750

Where the standard duration of the program is less than one year the full cost of the program is displayed.


These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

Find a Scholarship.


Potential careers

Wine Marketing, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Marketing Officer, Marketing Planner, PR Advisor, PR Manager, Communications Advisor, Communications Analyst, Digital Marketer, Digital Strategist, Social Media Influencer, Social Media Manager, Social Media Strategist, Strategist

Degree Structure


Academic Program Rules

The Calendar is a comprehensive handbook of the University's academic program rules.

Example Study Plan

You need to complete 12 units of elective courses to finish your degree.
Courses are worth 6 units each, unless specified otherwise.
Complete 12 units of elective courses from the following (subject to availability):

MDIA 7005 Media Relations
MDIA 7006 Social Media Management
MDIA 7006 Risk and Crisis Communication
MDIA 7009 Leadership in Strategic Communication


The University has numerous support networks to assist students with adjusting to their new lifestyle, and the difficulties this may bring.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Wednesday, 28 Sep 2022