Graduate Certificate in Wine Business

Lead change in the global wine marketplace

Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry.

This six-month program sets you up to have a positive impact on the entire wine value chain; a capability demanded of wine business professionals worldwide.

What will you do?

With external and online learning options available, our Graduate Certificate in Wine Business provides both current and aspiring wine professionals with the ability to combine study and work commitments. You will:

  • develop the knowledge to implement successful wine marketing strategies
  • understand how to evaluate domestic and international markets
  • gain skills in innovation and an entrepreneurial mindset
  • build your studies around your needs with a wide range of wine related electives.

Where could it take you?

Whether you’re interested in managing a winery, exporting South Australia’s top vintages, or taking on a strategic role in a regional governing body, the Graduate Certificate in Wine Business creates a range of opportunities to advance a career in the Australian and international wine industry. It can also lead into our prestigious Graduate Diploma and Master in Wine Business.

  • Strong links to wine industry
  • ISO 9001 Certification
  • Take an internship with industry

Entry Requirements

Please note: For programs including placements and/or study-related activities in settings where COVID-19 vaccination is mandatory, it is an inherent requirement that all students be fully vaccinated prior to undertaking the placement and/or study-related activity.
From 30 June 2023, in accordance with Australian government requirements, the University will be returning to face-to-face teaching for all students where it is safe and practical to do so. For students with circumstances where it would not be practical or safe to travel to Australia, exemptions may apply. Students are encouraged to regularly check Study in 2023 and International Student Covid-19 FAQ for information and updates.

Choose your applicant type to view the relevant admissions information for this program.
I am a:

Domestic applicants

SATAC Code 3GC047
Deferment Yes - 2 year
Intake January, May and September
Selection Criteria
Graduate entry

Higher Education Study A completed Bachelors degree or equivalent OR 3 years relevant work experience. Relevant work experience includes full-time commercial experience in a senior administration, sales, marketing, vineyard or winery operations role (all applicants must provide a resume and the details of two referees).

Fees and Scholarships

Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:

Domestic applicants

Indicative annual tuition fees
Australian Full-fee place: $18,500

Where the standard duration of the program is less than one year the full cost of the program is displayed.


These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

Find a Scholarship.


Career Readiness

Highly rewarding career opportunities exist for graduates in wine business, marketing and management positions internationally.

The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

Graduate Attributes

The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
  1. Deep discipline knowledge and intellectual breadth
  2. Creative and critical thinking, and problem solving
  3. Teamwork and communication skills
  4. Professionalism and leadership readiness
  5. Intercultural and ethical competency
  6. Australian Aboriginal and Torres Strait Islander cultural competency
  7. Digital capabilities
  8. Self-awareness and emotional intelligence

Potential careers

Marketing - Agriculture, Food & Wine, Export / Import trade, Tourism, Hospitality, Wine Marketing, International Trade or Business Analyst

Degree Structure

Graduate Certificate students must complete 12 units of courses:
  1. Core courses to the value of nine units.
  2. Elective courses to the value of three units.

Example Study Plan

Indicative Study Plan
Core Courses WINE 7002: Growing Domestic and International Wine Markets
ENTREP 5036: Entrepreneurial Concepts and Mindset
WINE 7001: Marketing for Wine Business
(one course from the following)
WINE 7005: Direct Wine Marketing and Cellar Door Management
WINE 7006: Wine Retailing
WINE 7010: Legal Aspects of Wine Business
WINE 7009: Wine Branding
WINE 7008: Wine Tourism
OENOLOGY 7000NW: Foundations of Wine Science
OENOLOGY 7530WT: Grape and Wine Production


Vary by course, including exams; written research projects and reports; group projects; and individual participation in class rooms.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Thursday, 19 Jan 2023