Master of Business Analytics

Drive businesses’ key strategic decision-making

There was a time when a little experience and a lot of passion could win financiers’ confidence and get a business idea up and running. But those days are gone; the comprehensive analysis of vast swathes of data now informs all major commercial activity the world over.

Our new Master of Business Analytics puts that power in your hands.

Looking to fast-track your studies? If you have a Bachelor degree or equivalent in accounting, business, economics, information technology, management, sales, marketing and tourism you could complete your studies in as little as 1.5 years.


What will you do?

This degree is designed to complement and extend the knowledge and skills gained from any of a wide range of business-related bachelor programs. It will equip you with:

  • significantly enhanced strategic thinking, problem-solving and decision-making ability
  • the capacity to formulate, evaluate and effectively communicate evidence-based solutions to contemporary commercial challenges using quantitative analysis
  • advanced abilities in the use of business analytics to inform and support commercial strategies, both domestic and international
  • high-level knowledge of using business analytics to highlight innovation opportunities and entrepreneurial options
  • deep insight into the ethical, sustainability and governance considerations of data management and analysis, and intellectual property rights.

You will also gain:

  • confidence handling big data
  • the ability to code using popular analytics platforms
  • high-level research skills through the conduct of a major research project.


Where could a Master of Business Analytics take you?

You’ll graduate ready to play a leading role in enterprises’ strategic growth and innovation in your chosen sector, anywhere in the world. You could help achieve organisational objectives in new product development, marketing, customer acquisition, community engagement, or all of these. Perhaps you’ll help organisations or governments stimulate positive social change.

  • 1.5 year extension program available
  • Strong links to industry leaders
  • AACSB accredited

Entry Requirements

Please note: For programs including placements and/or study-related activities in settings where COVID-19 vaccination is mandatory, it is an inherent requirement that all students be fully vaccinated prior to undertaking the placement and/or study-related activity.
For our students who are studying offshore in 2022, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses.
Please refer to the COVID-19 FAQ page for further information and a list of programs where in-person attendance is required.

Choose your applicant type to view the relevant admissions information for this program.
I am a:

Domestic applicants

SATAC Code 3CM252, 3CM254
Deferment Yes - 2 year
Intake February and July
Selection Criteria
Graduate entry

Higher Education Study SATAC code: 3CM254 - 48 unit (2 years) conversion pathway - Bachelor degree or equivalent

SATAC code: 3CM252 - 36 unit (1.5 years) extension pathway - Bachelor degree or equivalent in a cognate discipline including accounting, business, economics, information technology, management, sales, marketing and tourism

How to Apply
SATAC Code: 3CM252, 3CM254

Fees and Scholarships

Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:

Domestic applicants

Indicative annual tuition fees
Australian Full-fee place: $37,000

Where the standard duration of the program is less than one year the full cost of the program is displayed.


These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

Find a Scholarship.


Career Readiness

Demand for business data specialists, across the globe, with the capability to generate data-driven business solutions is soaring. According to the 2020 Future of Jobs report, produced by the World Economic Forum, demand for Data Analytics and Big Data Specialists has grown significantly. Of the Australian companies surveyed in the report, over 90% plan to invest in new technologies for Data Analytics. Now is the time to study a Master of Business Analytics.

Given this acceleration in demand for data specialists, job opportunities within the business analytics domain can be found across government, business and not-for-profit organisations. There is not a single industry, from entertainment, to mining, to consumer products, where business analytics does not provide a competitive advantage for companies.

Some example job titles include:

  • Business planning executive 
  • Consumer analyst 
  • Data insights analyst 
  • Data scientist 
  • Data visualisation analyst 
  • Financial analyst 
  • Human resources analyst 
  • Information technology analyst 
  • Management consultant 
  • Marketing analyst 
  • Public service adviser

The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

Potential careers

Marketer / Marketing Manager, Business Management, Business Manager, Data scientist

Degree Structure

To qualify for the degree of Master of Business Analytics, the student must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 48 units, comprising:

1. Core courses to the value of 24 units as a Conversion program
2. Research project to the value of 6 units
3. Electives to the value of 18 units

To qualify for the 36 unit degree of Master of Business Analytics, students complete 36 units comprising:

1. Core courses to the value of 12 units as an Extension program
2. Research project to the value of 6 units
3. Electives to the value of 18 units

Example Study Plan

Core courses

All students must complete the following courses to the value of 12 units:
CORPFIN 7033 Quantitative Methods
BUSANA 7000 Fundamentals of Business Analytics 
BUSANA 7001 Predictive and Visual Analytics 
BUSANA 7002 Customer Analytics 

And Conversion students must additionally complete all the following courses:
ACCTING 7019 Accounting Concepts and Methods 
CORPFIN 7005 Principles of Finance 
ECON 7200 Economic Principles 
PROJMGNT 5021 Project Management Fundamentals 
ENTREP 5036 Entrepreneurial Concepts and Mindset

All students must complete the following Courses to the value of 6 units from the following:
BUSANA 7003 Business Analytics Project

Elective courses

All students must complete a total of 18 units electives, including 9 units from the following list. A maximum of 9 units may be chosen from any other postgraduate courses offered by the Adelaide Business School, the School of Economics and Public Policy and the School of Computer Science, that are available to the student.

Courses to the value of 18 units from the following of which 9 units must be from the starred courses

ACCTING 7026 Accounting Systems and Processes 
ACCTFIN 7017 Financial Statement Analysis (M) 
ACCTING 7019 Accounting Concepts and Methods
COMMGMT 7023 - Business Data & Cyber Security (M) 
COMPSCI 7208 Programming and Computational Thinking for Data Science (6 units)
COMPSCI 7408 Modelling and Analysis of Complex Systems 
CORPFIN 7005 Principles of Finance 
CORPFIN 7039 Equity Valuation and Analysis (M) 
ECON 7001 Econometrics PG 
ECON 7242 Intermediate Applied Econometrics 
ECON 7204 Econometrics IV 
ECON 7243 Applied Econometrics PG 
ENTREP 5036 Entrepreneurship Concepts and Mindset 
TRADE 7012 Trade Statistics 
CORPFIN 7055 Fintech and Disruption in Financial Services 

Related Degrees

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Wednesday, 28 Sep 2022