Master of Wine Business

A competitive edge in a global marketplace

Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry.

This intensive degree sets you up to have a positive impact on the entire wine value chain; a capability demanded of wine business professionals worldwide.

What will you do?

Our Master of Wine Business is designed for both current and aspiring wine business owners, marketers, managers, winemakers, sommeliers, and staff. You will:

  • benefit from flexible study modes
  • build working knowledge and skills in both winemaking and viticulture
  • learn about direct wine marketing
  • understand how to evaluate domestic and international markets
  • study the foundations of wine science 
  • explore legal aspects of the business
  • undertake a six-unit research project.

There are also internship opportunities across South Australia’s booming wine industry.

Where could it take you?

You might manage a cellar door or an up-and-coming winery. You could work in marketing, sales, tourism or events, delighting customers and crafting irresistible experiences for wine lovers. Perhaps you’ll export South Australia’s best or take on a strategic role in a regional governing body.

  • Strong links to industry leaders
  • Take an internship with industry
  • Available to be studied in flexible mode

Entry Requirements

Choose your applicant type to view the relevant admissions information for this program.
I am a:

Before applying make sure you understand the eligibility and entry requirements for your chosen degree.

Look out for any prerequisites or assumed knowledge subjects. Some degrees also have additional entry requirements like interviews and auditions.

Domestic applicants

SATAC Code 3CM101
Deferment Yes - 2 year
Intake January, May and September
Selection Criteria
Graduate entry

Higher Education Study A completed Bachelors degree or equivalent. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.

  • Admissions Transparency Data
    Student Profile
    Applicant background Semester one/Full year intake 2023
    Number of students Percentage of all students
    International students 4 80.0%
    All students 5 100.0%

Ready to Apply?

Find out more about the application process and start your studies at the University of Adelaide.

Be sure to check the critical dates to avoid missing application deadlines.


Fees and Scholarships

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Domestic applicants

Indicative annual tuition fees
Australian Full-fee place: $39,000

Where the standard duration of the program is less than one year the full cost of the program is displayed.

This is an Australian full-fee program. As a domestic student you may be eligible to:

  • receive a zero interest government assistance package to cover your course fees and
  • use over $100,000 in HELP assistance over your lifetime
Check your eligibility today at Study Assist


These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

Find a Scholarship.


Career Readiness

Highly rewarding career opportunities exist for graduates in wine business, marketing and management positions internationally.

The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

Graduate Attributes

The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
  1. Deep discipline knowledge and intellectual breadth
  2. Creative and critical thinking, and problem solving
  3. Teamwork and communication skills
  4. Professionalism and leadership readiness
  5. Intercultural and ethical competency
  6. Australian Aboriginal and Torres Strait Islander cultural competency
  7. Digital capabilities
  8. Self-awareness and emotional intelligence

Professional Accreditation

Adelaide Business School is AACSB* accredited, and as such our programs have passed rigorous standards of quality. AACSB accreditation is the hallmark of excellence in business education and only the best schools in the world earn AACSB accreditation.

Association to Advance Collegiate Schools of Business

Potential careers

Graduates of this program have gone on to roles such as:

Market Researcher;  Marketing - Agriculture, Food & Wine;  Export / Import trade;  Retail;  Retail Manager;  Wine Marketing

Degree Structure

To qualify for the degree of Master of Wine Business, the student must complete satisfactorily a program of study with a combined total of not less than 48 units.  Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.

Academic Program Rules

The Calendar is a comprehensive handbook of the University's academic program rules.

The 2-year program must complete 48 units comprising of:
Nine core courses (27 units)
Four elective courses (12 units)
Two research courses (9 units)

Example Study Plan

Indicative Study Plan
Core Courses
WINE 7001: Marketing for Wine Business
WINE 7002: Growing Domestic and International Wine Markets
WINE 7005: Direct Wine Marketing and Cellar Door Management
WINE 7006: Wine Retailing
WINE 7008: Wine Tourism
ENTREP 5036: Entrepreneurial Concepts and Mindset
WINE 7010: Legal Aspects of Wine Business
WINE 7009: Wine Branding

Students must additionally complete the following course:

OENOLOGY 7000NW: Foundations of Wine Science
Elective Courses Students must complete four of the following.

ACCTING 7025: Accounting Essentials for Decision Makers
AGRIBUS 7054: Global Food and Agricultural Policy Analysis
AGRIBUS 7056: Management and Performance of Global Food Chains
AGRIBUS 7064: Water Security and Governance
COMMGMT 7003: Family Business Fundamentals
COMMGMT 7006: People and Organisations
ENTREP 5038: New Venture Creation
ENTREP 7020: Design Thinking
ENTREP 7022: Creativity and Innovation
INTBUS 7015: Cross Cultural Management and Negotiation
OENOLOGY 7019WT: Sensory Studies

Subject to approval by the Program Coordinator, students may also undertake elective courses from the following:

WINE 7007: Wine Study Tour
PROF 7500: Postgraduate Professions Internship
PROF 7502: Postgraduate Professions Internship (Overseas)
PROF 7502: Postgraduate Industry Project
EXCHANGE 7001BUS: Exchange for Business PG Students
Research All students must complete both of the following courses:

COMMERCE 7039: Business Research Methods
WINE 7777: Wine Research Project


    Varies by course, including exams, written research projects and reports, group projects, and individual participation in class rooms.

    The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

    Last updated: Tuesday, 26 Mar 2024