Master of Accounting and Marketing
A potent combination
Accounting and marketing are key to good business strategy. The two areas work together to please customers and create value in both the short and long term.
In a complex business world, broad perspectives and skill sets are invaluable. Our Master of Accounting and Marketing sets you up for success and employability across the professional realm.
What will you do?
This intensive program meets the needs of entrants from both relevant and non-relevant fields. You will:
- explore economic concepts, theories and analytical techniques
- learn the fundamentals of financial and management accounting
- study future-oriented marketing concepts
- undertake a marketing research project.
Where could it take you?
You might use your marketing skills to promote your own accounting business. You could balance costs and evaluate campaign impact for major fashion or tech brands. Perhaps you’ll cook up international sales strategies for winemakers or start your own enterprise.
Our Master of Accounting and Marketing satisfies the requirements for associate membership of CPA Australia, and Chartered Accountants Australia and New Zealand.
Choose your applicant type to view the relevant admissions information for this program.
I am a:
SATAC Code 3CM002 Intake February and July Enquiries Future Students teamGraduate entry
Higher Education Study Bachelor degree or equivalent.SATAC Code: 3CM002
CRICOS 063093B Intake February and July
English Language Requirements
Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject English Tests accepted by the University of Adelaide IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6 TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21 Pearsons Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50 Cambridge Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169 Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
Academic Entry Requirements
- Graduate entry only
- Bachelor degree or equivalent
Fees and Scholarships
Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:
Annual tuition feesAustralian Full-fee place: $31,000
Annual tuition fees International student place: $44,000
These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.
Graduate AttributesThe objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
- Deep discipline knowledge
- Critical thinking and problem solving
- Teamwork and communication skills
- Career and leadership readiness
- Intercultural and ethical competency
- Self-awareness and emotional intelligence
Work placement can include:
- Adelaide Business School is AACSB* accredited, and as such our programs have passed rigorous standards of quality. AACSB accreditation is the hallmark of excellence in business education and only the best schools in the world earn AACSB accreditation.
* Association to Advance Collegiate Schools of Business
- The Master of Accounting and Marketing satisfies the academic requirements for associate membership to CPA Australia.
Accountant, Marketer / Marketing Manager
Students must complete fourteen core courses and a research project.
Please contact the Professions Support Hub for further information.
Academic Program Rules
The Calendar is a comprehensive handbook of the University's academic program rules.
You can find the academic program rules for this degree under the Faculty of the Professions rules.
Example Study Plan
Indicative study plan
Core Courses ACCTING 7019: Accounting Concepts and Methods
ECON 7200: Economic Principles
CORPFIN 7005: Principles of Finance
CORPFIN 7033: Quantitative Methods
ACCTING 7014: Management Accounting
ACCTING 7020: Intermediate Financial Report
ACCTING 7023: Advanced Financial Accounting
ACCTING 7026: Accounting Systems and Processes
COMMLAW 7012: Business and Corporations Law
MARKETNG 7104: Marketing Management
MARKETNG 7023: Understanding Consumers
MARKETNG 7025: Integrated Marketing Communications
MARKETNG 7032: Strategic Marketing
COMMERCE 7039: Business Research Methods
Research Component MARKETNG 7120: Research Project in Marketing
May include, but not limited to: Examinations, Group Assignments, Individual Assignments, Consulting Projects, Presentations, Quizzes, Tests, Tutorial Work as prescribed within each course.
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Tuesday, 17 Sep 2019