Master of Business Administration (Wine Business)

Degree Type Masters by Coursework
Duration 2 years full-time
or part-time equiv.
SATAC Code 3CM221
CRICOS 0100298

Lead wine brands’ international success

Wine is that rarest of commodities: a pleasurable indulgence so loved that countless people around the world consider it a near essential part of life. It’s also very big business; by 2023, it’s estimated the global wine market will be worth over US$423 billion.

Wineries and other organisations wishing to grow their share of that market seek business leaders with deep and broad insight into the industry’s unique characteristics. Our Master of Business Administration (Wine Business) can be entered immediately upon completing any bachelor degree and puts you squarely in their sights.

What will you do?

The MBA (Wine Business) is part of the Adelaide Business School's MBA suite and can be completed over two years. The degree will equip you with:

  • a deep understanding of the global wine industry’s unique commercial environment—from historical and cultural influences, to import–export regulations and consumer preference drivers
  • a thorough working knowledge of viticultural and winemaking principles
  • highly advanced strategic thinking skills—the ability to see the bigger commercial and societal picture and make decisions with a truly global outlook
  • high-level problem-solving, analytical, critical thinking and self-reflection skills
  • outstanding management capabilities in critical business functions, including finance, accounting, economics and marketing
  • extensive industry and professional relationships and networks.

Where could it take you?

The MBA (Wine Business) will prepare you to move rapidly into senior management and leadership roles within the wine sector. You could oversee a winery’s development and launch of new varietals; tailor a label’s export strategies for different international markets; or lead government initiatives to boost industry competitiveness.


Note: Intakes occur throughout the year, in January, May and September, with summer school options in January. 

  • Entry Requirements

    For those who are based in Adelaide, we will be offering a blended delivery mode that combines face-to-face with remote learning in as many courses as possible, taking into consideration social distancing and hygiene. All lectures will continue to be delivered online for the remainder of the year.

    For our students who are studying offshore in Semester 2, the University will continue to offer high-quality access to the learning resources remotely. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses.

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    SATAC Code 3CM221
    Deferment Yes - 2 year
    Intake January, May and September.
    Enquiries Future Students team

    Selection Criteria
    Graduate entry

    Higher Education Study Completed Bachelors degree or equivalent. 
    How to Apply
    SATAC Code: 3CM221

    International applicants

    Not an international applicant?

    CRICOS 0100298
    Intake January, May and September
    Selection Criteria
    English Language Requirements
    Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
    English Tests accepted by the University of Adelaide
    IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6
    TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21
    Pearson Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50
    C1 Advanced Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169
    Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
    Academic Entry Requirements
    More Information
    Tertiary Qualifications Bachelor degree or equivalent
    How to Apply
  • Fees and Scholarships

    Choose your applicant type to view the relevant fees and scholarships information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Annual tuition fees
    Australian Full-fee place: $31,000

    International applicants

    Not an international applicant?

    Annual tuition fees (24 units) International student place: $44,000


    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

    Find a Scholarship.

  • Careers

    Potential careers

    Manager / Business Management, Marketer / Marketing Manager, Business Consultant, Business Management, Wine, Wine Exporter, Wine Marketing

  • Degree Structure

    The Calendar is a comprehensive handbook of the University's academic program rules.

    You can find the academic program rules for this degree under the Faculty of the Professions rules.

    Example Study Plan

    Core Courses
    All students must complete the following:

    PROJMGNT 7038 - Project Leadership and Communications
    ACCTING 7025 - Accounting Essentials for Decision Makers
    ECON 7200 - Economic Principles
    MARKETNG 7104 - Marketing Management
    CORPFIN 7005 - Principles of Finance
    COMMGMT 7006 - People and Organisations
    COMMLAW 7012 - Business and Corporations Law
    COMMGMT 7027 - Strategic Management
    COMMGMT 7028 - Action Research for Business

    To complete a specialisation in Wine Business students must complete all of the following:

    OENOLOGY 7000NW - Foundations of Wine Science
    WINE 7000 - Learning Discoveries in Wine
    WINE 7002 - Evaluating Domestic and International Wine Markets
    WINEMKTG 7035 - Legal Aspect of Wine Business

    And courses to the value of 6 units from the following:
    WINE 7003 - Australian Wine in the Asian Century
    WINE 7004 - Contemporary Issues in Wine Business
    WINE 7005 - Direct Wine Marketing
    WINE 7006 - Wine Retail, Cellar Door and Food Tourism
    OENOLOGY 7019WT - Sensory Studies

    All students must complete the following:

    ENTREP 7900 - eChallenge 
    ENTREP 7901 - Tech eChallenge

  • Further Information

    You can also visit our:

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Last updated: Monday, 25 May 2020