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Master of Marketing

Degree Type Masters by Coursework

Duration 1.5 years full-time or part-time equiv.

SATAC Code 3CM010

CRICOS 085719B

The Master of Marketing is designed to provide a comprehensive, up-to-date understanding of concepts, techniques and professional applications in marketing to graduates of non-marketing disciplines.

For candidates with a recognised marketing degree, advanced-level marketing courses provide greater depth and breadth in strategic thinking and analytical tools in marketing and business. The study of marketing at an advanced level may enable candidates to move more rapidly into senior marketing positions in consumer, business, government, community service and not-for-profit organisations.

This program is offered in Trimester mode. There are three trimesters in each academic year commencing in January, May and September.

Diamond Jubilee Bursary

  • Entry Requirements

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Admissions Transparency Data

    SATAC Code 3CM010
    Intake January, May and September
    Enquiries Ask Adelaide
    Selection Criteria
    Graduate entry only

    How to Apply
    SATAC Code: 3CM010

    International applicants

    Not an international applicant?

    Admissions Transparency Data

    CRICOS 085719B
    Intake January, May and September
    Selection Criteria
    English Language Requirements
    Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
    English Tests accepted by the University of Adelaide
    IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6
    TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21
    Pearsons Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50
    Cambridge Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169
    Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
    Academic Entry Requirements
    Tertiary Qualifications Bachelor degree or equivalent with a credit average.
    How to Apply
  • Fees and Scholarships

    Choose your applicant type to view the relevant fees and scholarships information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Annual tuition fees
    Australian Full-fee place: $28,000

    International applicants

    Not an international applicant?

    Annual tuition fees International student place: $40,000


    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

    Find a Scholarship.

  • Careers

    Career Readiness

    This degree is suitable for professionals who wish to embark on a marketing career such as:

    • marketing planner
    • sales manager
    • brand marketer
    • product and advertising manager
    • retail manager
    • public relations officer
    • service manager
    • market researcher.

    The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

    Graduate Attributes

    The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
    1. Deep discipline knowledge
    2. Critical thinking and problem solving
    3. Teamwork and communication skills
    4. Career and leadership readiness
    5. Intercultural and ethical competency
    6. Self-awareness and emotional intelligence

    Industry Placement

    Work placement can include:

    Professional Accreditation

    The University's business programs have been awarded a five year international accreditation from the Association to Advance Collegiate Schools of Business (AACSB). AACSB accreditation is the hallmark of excellence in business education and has been earned by less than five per cent of the world's business schools. This means the University of Adelaide's Business Degrees are recognised internationally for their high quality and successful graduates.

    Graduates may gain partial credit towards the Certified Practising Marketer (CPM) awarded by the Australian Marketing Institute (AMI). Completing four prescribed courses allows students to apply for the Certificate in Market Research awarded by the Australian Market and Social Research Society (AMSRS).

    Potential careers

    Brand Marketer, Marketing Planner, Market Researcher, Product and Advertising Manager, Public Relations Officer, Retail Manager, Sales Manager, Service Manager, Communications Officer, Consultant, Product Development Manager, Export / Import trade, Health Promotion Professional, Tourism, Information Officer, Wine Marketing

  • Global Learning

    A Global Learning Experience is an integral component to your academic journey at The University of Adelaide. The university is committed to offering its students the opportunity to study overseas through a range of degrees offered via the Global Learning Office, including student exchange, study tours, short study degrees, internships and placements. There are many exciting opportunities in Europe, Asia, the Americas, Africa, and Oceania ranging from a few weeks to a full academic year.

    To find Global Learning opportunities available in your study area click Global Experiences.

  • Degree Structure

    Students complete nine core courses, one elective and a six-unit research project.

    Academic Program Rules

    The Calendar is a comprehensive handbook of the University's academic program rules.

    Example Study Plan

    Indicative Study Plan
    Core courses: MARKETNG 7104: Marketing Management
    ECON 7200: Economic Principles
    ACCTING 7025: Accounting Essentials for Decision Makers
    COMMGMT 7006: People and Organisations
    COMMERCE 7039: Business Research Methods
    MARKETNG 7024: Developing Global Markets
    MARKETNG 7025: Integrated Marketing Communications
    MARKETNG 7032: Strategic Marketing
    MARKETNG 7023: Understanding Consumers 
    Elective three units from: INTBUS 7016: Managing Multinational Corporations
    INTBUS 7503: International Entrepreneurship and Innovation
    INTBUS 7500: Fundamentals of International Business
    COMMERCE 7034: Knowledge Management and Measurement
    COMMGMT 7012: Corporate Governance and Globalisation
    COMMGMT 7001: Business Communication 
    WINE 7005: Direct Wine Marketing
    WINE 7006: Wine Retail, Cellar Door and Food Tourism
    ENTREP 5016: Entrepreneurship and Innovation
    ENTREP 7019: Social Entrepreneurship 
    Research: MARKETNG 7120: Research Project for Marketing


    May include, but not limited to: Examinations, Group Assignments, Individual Assignments, Research Projects, Consulting Projects, Presentations, Quizzes, Tests, Tutorial Work as prescribed within each course.

  • Related Degrees

  • Further Information

    Further enquiries
    Phone: +61 8 8313 7335 (toll free 1800 061 459)

    The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Tuesday, 23 Jan 2018