Master of Marketing
Campus North Terrace Campus
Degree Type Masters by Coursework
Duration 1.5 years full-time or part-time equiv.
SATAC Code 3CM010
The Master of Marketing is designed to provide a comprehensive, up-to-date understanding of concepts, techniques and professional applications in marketing to graduates of non-marketing disciplines.
For candidates with a recognised marketing degree, advanced-level marketing courses provide greater depth and breadth in strategic thinking and analytical tools in marketing and business. The study of marketing at an advanced level may enable candidates to move more rapidly into senior marketing positions in consumer, business, government, community service and not-for-profit organisations.
This program is offered in Trimester mode. There are three trimesters in each academic year commencing in January, May and September.
Diamond Jubilee Bursary
Choose your applicant type to view the relevant admissions information for this program.
I am a:
SATAC Code 3CM010 Intake January, May and September Enquiries Ask AdelaideGraduate entry only
SATAC Code: 3CM010
CRICOS 085719B Intake January, May and September
English Language Requirements
Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject English Tests accepted by the University of Adelaide IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6 TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21 Pearsons Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50 Cambridge Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169 Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
Academic Entry Requirements
Tertiary Qualifications Bachelor degree or equivalent with a credit average.
Fees and Scholarships
Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:
Annual tuition feesAustralian Full-fee place: $28,000
Annual tuition fees International student place: $40,000
These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.
This degree is suitable for professionals who wish to embark on a marketing career such as:
- marketing planner
- sales manager
- brand marketer
- product and advertising manager
- retail manager
- public relations officer
- service manager
- market researcher.
The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.
Graduate AttributesThe objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
- Deep discipline knowledge
- Critical thinking and problem solving
- Teamwork and communication skills
- Career and leadership readiness
- Intercultural and ethical competency
- Self-awareness and emotional intelligence
Work placement can include:
The University's business programs have been awarded a five year international accreditation from the Association to Advance Collegiate Schools of Business (AACSB). AACSB accreditation is the hallmark of excellence in business education and has been earned by less than five per cent of the world's business schools. This means the University of Adelaide's Business Degrees are recognised internationally for their high quality and successful graduates.
Graduates may gain partial credit towards the Certified Practising Marketer (CPM) awarded by the Australian Marketing Institute (AMI). Completing four prescribed courses allows students to apply for the Certificate in Market Research awarded by the Australian Market and Social Research Society (AMSRS).
Brand Marketer, Marketing Planner, Market Researcher, Product and Advertising Manager, Public Relations Officer, Retail Manager, Sales Manager, Service Manager, Communications Officer, Consultant, Product Development Manager, Export / Import trade, Health Promotion Professional, Tourism, Information Officer, Wine Marketing
A Global Learning Experience is an integral component to your academic journey at The University of Adelaide. The university is committed to offering its students the opportunity to study overseas through a range of degrees offered via the Global Learning Office, including student exchange, study tours, short study degrees, internships and placements. There are many exciting opportunities in Europe, Asia, the Americas, Africa, and Oceania ranging from a few weeks to a full academic year.
To find Global Learning opportunities available in your study area click Global Experiences.
Degree StructureStudents complete nine core courses, one elective and a six-unit research project.
Academic Program Rules
The Calendar is a comprehensive handbook of the University's academic program rules.
Example Study Plan
Indicative Study Plan Core courses: MARKETNG 7104: Marketing Management
ECON 7200: Economic Principles
ACCTING 7025: Accounting Essentials for Decision Makers
COMMGMT 7006: People and Organisations
COMMERCE 7039: Business Research Methods
MARKETNG 7024: Developing Global Markets
MARKETNG 7025: Integrated Marketing Communications
MARKETNG 7032: Strategic Marketing
MARKETNG 7023: Understanding Consumers
Elective three units from: INTBUS 7016: Managing Multinational Corporations
INTBUS 7503: International Entrepreneurship and Innovation
INTBUS 7500: Fundamentals of International Business
COMMERCE 7034: Knowledge Management and Measurement
COMMGMT 7012: Corporate Governance and Globalisation
COMMGMT 7001: Business Communication
WINE 7005: Direct Wine Marketing
WINE 7006: Wine Retail, Cellar Door and Food Tourism
ENTREP 5016: Entrepreneurship and Innovation
ENTREP 7019: Social Entrepreneurship
Research: MARKETNG 7120: Research Project for Marketing
May include, but not limited to: Examinations, Group Assignments, Individual Assignments, Research Projects, Consulting Projects, Presentations, Quizzes, Tests, Tutorial Work as prescribed within each course.
Phone: +61 8 8313 7335 (toll free 1800 061 459)
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Tuesday, 23 Jan 2018