Master of Media (Strategic Communication)
Lead and control strategic dialogue
Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences’ attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater—and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit.
What will you do?
Conducted over two years full-time (or 1.5 years for students with a Bachelor in Media, Communications or other relevant field), our Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.
You will graduate with:
- significantly enhanced strategic thinking, problem-solving and decision-making abilities
- highly advanced skills in creating and tailoring strategic messaging for all key media channels
- deep understanding of the principles underlying media relationship-building
- awareness of key media channels’ unique consumption drivers
- insight into current and forecast global media trends.
You’ll also gain:
- opportunities for valuable professional experience and connections through an extended industry placement and ongoing mentoring
- high-level skills and understanding in risk and crisis communication and brand messaging.
And you’ll build outstanding research skills by doing a major second-year research project.
Where could it take you?
You’ll graduate with the knowledge, skills and depth of insight to lead strategic communication in any sector, anywhere in the world—from advanced manufacturing to professional services, and NGOs to FMCGs. You’ll be well equipped to guide the achievement of all organisational objectives: marketing, business development, community engagement and positive social change.
For those who are based in Adelaide, we will be offering a blended delivery mode that combines face-to-face with remote learning in as many courses as possible, taking into consideration social distancing and hygiene. All lectures will continue to be delivered online for the remainder of the year, with some exceptions.
For our students who are studying offshore for the remainder of the 2021 Academic Year, the University will continue to offer high-quality access to the learning resources remotely for most programs. This includes all lectures, tutorials and other support material. Students will be advised in advance if there are course components that cannot be provided in remote mode and, wherever possible, offered alternative courses. Please refer to the COVID-19 FAQ page for a list of programs where in-person attendance is required.
Choose your applicant type to view the relevant admissions information for this program.
I am a:
SATAC Code 3CM223 Deferment Yes - 2 year Intake February and July Enquiries Future Students teamGraduate entry
Higher Education Study A completed Bachelor's degree;
OR a completed Graduate Certificate in Media (Strategic Communication);
OR a completed Graduate Diploma in Media (Strategic Communication);
OR five years relevant professional experience (in a media or communications role) demonstrated by a detailed CV outlining professional roles and responsibilities, plus a portfolio of professional work.SATAC Code: 3CM223
CRICOS 0100934 Intake February and July
English Language Requirements
Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject English Tests accepted by the University of Adelaide IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6 TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21 Pearson Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50 C1 Advanced Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169 Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
Academic Entry RequirementsMore Information
Tertiary Qualifications 48 Unit Conversion Masters: Bachelor degree or equivalent OR successful completion of the Graduate Diploma in Media (Strategic Communication) OR Successful completion of the Graduate Certificate in Media (Strategic Communication).
36 Unit Extension Masters: Bachelor degree in Media or relevant cognate discipline OR equivalent professional experience. Relevant professional work experience (equivalent of at least 5 years) will be considered in lieu of the academic entry requirements (Bachelor degree in Media or relevant cognate discipline). Applicants must provide a detailed Curriculum Vitae with their application.
Fees and Scholarships
Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:
Indicative annual tuition feesAustralian Full-fee place: $28,500
Indicative annual tuition fees (24 units) International student place: $37,500
These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.
Professional AccreditationOur Master of Media (Strategic Communication) has been granted accreditation by PRIA, the Public Relations Institute of Australia.
PR Advisor, Communications Advisor, Wine Marketing, Digital Marketer, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Marketing Planner, Strategist, Communications Analyst, Digital Strategist, Social Media Manager, Social Media Strategist
You must complete 48 units to finish your degree, comprising 36 units of core courses, and 12 units of Research Dissertation courses. Courses are worth 6 units each, unless specified otherwise. If you have a Bachelor in Media, Communications or a related area, you only need to complete 36 units to finish your degree. This consists of 24 units of core courses and 12 units of Research Dissertation courses.
You must complete 36 (24 if you have a relevant Bachelor degree) units of core courses as follows:
· MDIA 7005 Media Relations
· MDIA 7004 Social Media Management
· MDIA 7006 Risk and Crisis Communication
· MDIA 7009 Leadership in Strategic Communication
· MDIA 7007 Researching Media
· MDIA 7001 Media Masters Theory
You must complete 12 units of research dissertation courses as follows:
· MDIA 7008 Media Masters Research Project
Academic Program Rules
The Calendar is a comprehensive handbook of the University's academic program rules.
Example Study PlanStudy plans are available on the Faculty of Arts website.
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Thursday, 10 Dec 2020