Master of Media (Strategic Communication)
Lead and control strategic dialogue
Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences’ attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater—and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit.
What will you do?
Conducted over two years full-time, our Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.
You will graduate with:
- significantly enhanced strategic thinking, problem-solving and decision-making abilities
- highly advanced skills in creating and tailoring strategic messaging for all key media channels
- deep understanding of the principles underlying media relationship-building
- awareness of key media channels’ unique consumption drivers
- insight into current and forecast global media trends.
You’ll also gain:
- opportunities for valuable professional experience and connections through an industry placement and ongoing mentoring
- high-level skills and understanding in risk and crisis communication and brand messaging.
And you’ll build outstanding research skills by doing a major second-year research project.
Where could it take you?
You’ll graduate with the knowledge, skills and depth of insight to lead strategic communication in any sector, anywhere in the world—from advanced manufacturing to professional services, and NGOs to FMCGs. You’ll be well equipped to guide the achievement of all organisational objectives: marketing, business development, community engagement and positive social change.
Entry Requirements
Choose your applicant type to view the relevant admissions
information for this program.
I am a:
Domestic applicants
| SATAC Code | 3CM223 |
|---|---|
| Deferment | Yes - 2 year |
| Intake | February and July |
Selection Criteria
| Higher Education Study | A completed Bachelor's degree; OR a completed Graduate Certificate in Media (Strategic Communication); OR a completed Graduate Diploma in Media (Strategic Communication); OR five years relevant professional experience (in a media or communications role) demonstrated by a detailed CV outlining professional roles and responsibilities, plus a portfolio of professional work. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning. |
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Admissions Transparency Data
Student Profile
Applicant background Semester one/Full year intake 2023 Number of students Percentage of all students International students 19 82.6% All students 23 100.0%
Ready to Apply?
Find out more about the application process and start your studies at the University of Adelaide.
Be sure to check the critical dates to avoid missing application deadlines.
ApplyFees and Scholarships
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I am a:
Domestic applicants
| Indicative annual tuition fees |
Australian Full-fee place: $33,500
|
Where the standard duration of the program is less than one year the full cost of the program is displayed.
FEE-HELP
This is an Australian full-fee program. As a domestic student you may be eligible to:
- receive a zero interest government assistance package to cover your course fees and
- use over $100,000 in HELP assistance over your lifetime
Scholarships
These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.
Careers
Professional Accreditation
Potential careers
Graduates of this program have gone on to roles such as:
PR Advisor; Communications Advisor; Wine Marketing; Digital Marketer; Market Research Analyst; Market Researcher; Marketer / Marketing Manager; Marketing Associate; Marketing Planner; Strategist ...
Degree Structure
To qualify for the degree of Master of Media (Strategic Communication), the student must satisfactorily complete a program of study with a combined total of not less than 48 units. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.
Academic Program Rules
The Calendar is a comprehensive handbook of the University's academic program rules.
Example Study Plan
Degree information
You must complete 48 units to finish your degree, comprising 36 units of core courses, and 12 units of Research Dissertation courses. Courses are worth 6 units each, unless specified otherwise.
Core courses
You must complete 36 (24 if you have a relevant Bachelor degree) units of core courses as follows:
· MDIA 7005 Media Relations
· MDIA 7004 Social Media Management
· MDIA 7006 Risk and Crisis Communication
· MDIA 7009 Leadership in Strategic Communication
· MDIA 7007 Researching Media
· MDIA 7001 Media Masters Theory
Research Dissertation
You must complete 12 units of research dissertation courses as follows:
· MDIA 7008 Media Masters Research Project
Related Degrees
Testimonial
I have always been interested approaches organisations and individuals use to influence the public narrative surrounding them, and this degree allows me to delve deeper.
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Wednesday, 20 Mar 2024
