Back to search

Master of Wine Business

Degree Type Masters by Coursework

Duration 2 years full-time or part-time equiv.

SATAC Code 3CM101

CRICOS 081149G

A blended approach, including involvement from industry experts, underpins the program, which provides a wine business and market development education. It is customised to the needs of the domestic and global wine trade, with a unique emphasis of the wine production and sales industry.

Students learn to combine cutting-edge and world best-practice wine marketing know-how with a working knowledge and skills in both winemaking and viticulture, thus incorporating the entire wine value chain. This is what wine industries worldwide expect wine business professionals to know and understand.

Graduates will attain professional skills that enable them to devise and implement wine business and global market development principles, theories and strategies in the domestic and international wine industry.

This program is offered in Trimester mode. There are three trimesters in each academic year commencing in January, May and September. 

The Master of Wine Business is an AQF Level 9 qualification with a standard full-time duration of two years.

  • Entry Requirements

    Choose your applicant type to view the relevant admissions information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Admissions Transparency Data

    SATAC Code 3CM101
    Mid-year entry Subject to availability
    Intake January, May and September
    Enquiries Ask Adelaide
    Selection Criteria
    Graduate entry only

    Graduate Entry A completed three-year Bachelors degree (or equivalent) with a minimum GPA of 5.0.
    How to Apply
    SATAC Code: 3CM101

    International applicants

    Not an international applicant?

    Admissions Transparency Data

    CRICOS 081149G
    Intake January, May and September
    Selection Criteria
    English Language Requirements
    Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
    English Tests accepted by the University of Adelaide
    IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6
    TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21
    Pearsons Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50
    Cambridge Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169
    Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
    Academic Entry Requirements
    Tertiary Qualifications Bachelor degree or equivalent.
    How to Apply
  • Fees and Scholarships

    Choose your applicant type to view the relevant fees and scholarships information for this program.
    I am a:

    Domestic applicants

    Not a domestic applicant?

    Annual tuition fees
    Australian Full-fee place: $28,000

    International applicants

    Not an international applicant?

    Annual tuition fees International student place: $40,000


    These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.

    Find a Scholarship.

  • Careers

    Career Readiness

      Well-paid career opportunities exist for graduates in wine business; and marketing or management positions internationally.

      The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.

      Graduate Attributes

      The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
      1. Deep discipline knowledge
      2. Critical thinking and problem solving
      3. Teamwork and communication skills
      4. Career and leadership readiness
      5. Intercultural and ethical competency
      6. Self-awareness and emotional intelligence

      Potential careers

      Advertising / Wine Promoter, Advertising Officer, Brand Marketer, Market Researcher, Marketer / Marketing Manager, Marketing - Agriculture, Food & Wine, Export / Import trade, Retail, Retail Manager, Wine Marketing

    • Global Learning

      A Global Learning Experience is an integral component to your academic journey at The University of Adelaide. The university is committed to offering its students the opportunity to study overseas through a range of degrees offered via the Global Learning Office, including student exchange, study tours, short study degrees, internships and placements. There are many exciting opportunities in Europe, Asia, the Americas, Africa, and Oceania ranging from a few weeks to a full academic year.

      To find Global Learning opportunities available in your study area click Global Experiences.

    • Degree Structure

      The Master's program is a 48-unit program of coursework including a 6 unit research project.

      Designed to meet the needs of busy professionals, study is available in flexible delivery modes including out of work hours and intensive modes.

      Academic Program Rules

      The Calendar is a comprehensive handbook of the University's academic program rules.

      Example Study Plan

      To qualify for the degree of Master of Wine Business, the student must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 48 units:

      Indicative Study Plan

      Core Courses OENOLOGY 7000NW: Foundations of Wine Science 
      OENOLOGY 7530: Grape and Wine Production
      MARKETNG 7104: Marketing Management
      COMMGMT 7006: People and Organisations 
      ACCTING 7025: Accounting Essentials for Decision Makers
      ECON 7200: Economics Principles 
      WINEMKTG 7035: Legal Aspects of Wine Business
      WINE 7000: Learning Discoveries in Wine
      WINE 7002: Evaluating Domestic and International Wine Markets 
      COMMERCE 7039: Business Research Methods

      Courses to the value of
      12 units from the following:
      INTBUS 7015: Cross-Cultural Management and Negotiation (M)
      INTBUS 7500: Fundamentals of International Business (M)
      WINE 7003: Australian Wine in the Asian Century
      WINE 7004: Contemporary Issues in Wine Business
      WINE 7005: Direct Wine Marketing
      WINE 7066: Advanced Wine Marketing
      WINE 7006: Wine Retail, Cellar Door and Food Tourism
      ONEOLOGY 7019WT: Sensory Studies
      ONEOLOGY 7028WT: Introductory Winemaking*
      OENOLOGY 7004WT: Wine Packaging and Quality Management*
      COMMGMT 7003: Family Business Fundamentals

      Subject to approval students may be eligible to undertake from the following electives:

      PROF 7500 Industry Placement
      PROF 7502 International Internship
      PROF 7503 Professions Internship Program
      EXCHANGE 7001BUS Exchange for Business PG Students 6
      Research WINE 7777 Wine Business Research Project 6

      * Elective is subject to approval by the Program Director, Master of Viticulture and Oenology and the Program Director, Master of Wine Business.


        Varies by course, including exams, written research projects and reports, group projects, and individual participation in class rooms.
      • Related Degrees

      • Further Information

        Please direct enquiries to Ask Adelaide
        Phone: +61 8 8313 7335 (toll free 1800 061 459)

        The annual Open Day and Information Night events provide an excellent opportunity to see our campus, meet with academics, and discuss your study options.

      The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

      Last updated: Wednesday, 15 Nov 2017