Master of Wine Business Mid-Year Entry
The degree is underpinned by a blended learning approach, with significant involvement from industry experts and a unique emphasis on the wine production and sales industry. Students combine cutting edge, world-best-practice wine marketing know-how with working knowledge and skills in both winemaking and viticulture. This enables graduates to positively impact the entire wine value chain—a capability demanded of wine business professionals worldwide.
Graduates attain the professional skills that enable them to devise and implement wine business and global market development principles, theories and strategies in the domestic and international wine industry.
This program is offered in trimester mode. There are three trimesters in each academic year commencing in January, May and September.
Diamond Jubilee Bursary
Choose your applicant type to view the relevant admissions information for this program.
I am a:
SATAC Code 3CM101 Intake January, May and September Enquiries Future Students teamGraduate entry only
Graduate Entry A completed Bachelors degree or equivalent.SATAC Code: 3CM101
CRICOS 081149G Intake January, May and September
English Language Requirements
Australian Year 12 Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject English Tests accepted by the University of Adelaide IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6 TOEFL Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21 Pearsons Overall 58 Reading 50 Listening 50 Speaking 50 Writing 50 Cambridge Overall 176 Reading 169 Listening 169 Speaking 169 Writing 169 Qualifications that meet minimum English requirements A range of alternative qualifications may meet the University’s minimum English requirements
Academic Entry Requirements
- Graduate entry only
- Bachelor degree or equivalent
Fees and Scholarships
Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:
Annual tuition feesAustralian Full-fee place: $29,500
Annual tuition fees International student place: $42,000
These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.
Highly rewarding career opportunities exist for graduates in wine business, marketing and management positions internationally.
The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.
Graduate AttributesThe objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
- Deep discipline knowledge
- Critical thinking and problem solving
- Teamwork and communication skills
- Career and leadership readiness
- Intercultural and ethical competency
- Self-awareness and emotional intelligence
The University of Adelaide has been awarded international accreditation for the Business, and the Innovation and Entrepreneurship degrees from the Association to Advance Collegiate Schools of Business (AACSB) International.
Market Researcher, Marketing - Agriculture, Food & Wine, Export / Import trade, Retail, Retail Manager, Wine Marketing
A Study Overseas Experience is an integral component to your academic journey at The University of Adelaide. The university is committed to offering its students the opportunity to study overseas through a range of degrees offered via Study Overseas, including student exchange, study tours, short study degrees, internships and placements. There are many exciting opportunities in Europe, Asia, the Americas, Africa, and Oceania ranging from a few weeks to a full academic year.
To find Study Overseas opportunities available in your study area click Global Experiences.
Study Overseas ExperienceWith global opportunities and partners including KEDGE Business School in Bordeaux, a postgraduate qualification in Wine Business is your gateway to the world of wine.
Our global opportunities provide graduates with a unique skillset, putting you at the cutting edge of wine business in some of the world’s premier wine regions.
You can find out more about our international study opportunities via the Professions Go Global website.
Degree StructureThe Master's program is a 48-unit program of coursework including a 6 unit research project.
Designed to meet the needs of busy professionals, study is available in flexible delivery modes including out of work hours and intensive modes.
Academic Program Rules
The Calendar is a comprehensive handbook of the University's academic program rules.
Example Study Plan
To qualify for the degree of Master of Wine Business, the student must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 48 units:
Indicative Study Plan
Core Courses OENOLOGY 7000NW: Foundations of Wine Science
OENOLOGY 7530: Grape and Wine Production
MARKETNG 7104: Marketing Management (M)
COMMGMT 7006: People and Organisations (M)
ACCTING 7025: Accounting Essentials for Decision Makers (M)
ECON 7200: Economics Principles (M)
WINEMKTG 7035: Legal Aspects of Wine Business (M)
WINE 7000: Learning Discoveries in Wine
WINE 7002: Evaluating Domestic and International Wine Markets
COMMERCE 7039: Business Research Methods (M)
To the value of
INTBUS 7015: Cross-Cultural Management and Negotiation (M)
INTBUS 7500: Fundamentals of International Business (M)
WINE 7003: Australian Wine in the Asian Century
WINE 7004: Contemporary Issues in Wine Business (M)
WINE 7005: Direct Wine Marketing (M)
WINE 7066: Advanced Wine Marketing
WINE 7006: Wine Retail, Cellar Door and Food Tourism (M)
OENOLOGY 7019WT: Sensory Studies
OENOLOGY 7028WT: Introductory Winemaking*
OENOLOGY 7004WT: Wine Packaging and Quality Management*
COMMGMT 7003: Family Business Fundamentals
Subject to approval students may be eligible to undertake from the following electives:
PROF 7500: Postgraduate Professions Internship
PROF 7502: Postgraduate Professions Internship - Overseas
EXCHANGE 7001BUS: Exchange for Business Postgraduate Students
Research WINE 7777: Wine Business Research Project (M)
* Elective is subject to approval by the Program Director, Master of Viticulture and Oenology; and the Program Director, Master of Wine Business.
AssessmentVaries by course, including exams, written research projects and reports, group projects, and individual participation in class rooms.
Phone: +61 8 8313 7335 (toll free 1800 061 459)
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Tuesday, 14 Aug 2018