Dr Chris Medlin

Dr Chris Medlin
 Position Associate Professor
 Org Unit Business School Office
 Email chris.medlin@adelaide.edu.au
 Telephone +61 8 8313 3361
 Location Floor/Room 10 14 ,  Nexus 10 Tower ,   North Terrace
  • Biography/ Background

    Industrial transitioning is understood through changes in business relationships and networks. Chris researches changing relationships, business network change, innovation and commercialization using interorganisational theory.

    Chris has published papers in Industrial Marketing Management, the Journal of Business & Industrial Marketing, the Journal of Business Research,  the International Journal of Project Management, and the Journal of Business-to-business Marketing. He has co-edited a number of books on Globalisation and Marketing, as well as a Special Issue of the Industrial Marketing Management journal on "Time and Process Research in Business Network Research".

    Chris is on the editorial board of the Industrial Marketing Management journal, the Journal of Business Research, and the Journal of General Management. In addition, he is on the Editorial Review Board of the Journal of Business & Industrial Marketing.

    Chris is a Fellow of the Australian Marketing Institute. He has been a member of the Australian Marketing Institute (AMI) for more than 20 years and  and he is a member of their Marketing Accreditation committee for higher education institutions. Chris has been awarded Certified Practising Marketer (CPM) status by the AMI.


    Chris teaches in  Strategic Marketing, Market Planning, Market Management, and Market Research. Over the years Chris has supervised student preparation of hundreds of Marketing Plans for Adelaide and Australian based businesses, government departments and non-profit organisations.


  • Qualifications

    B. Ec., Dip.Ed., Grad.Dip.Ed.Admin., MBA, Ph.D. Certified Practising Marketer
  • Teaching Interests

    Industrial Marketing - Business Relationships and Networks

    Strategic Marketing
    Market Research

  • Research Interests

    Business Relationships and Business Network (Inter-organizational Theory), generally within the Industrial Marketing and Purchasing (IMP) Group tradition (www.impgroup.org). Industrial transitioning is understood through changes in business relationships and networks. Chris researches changing relationships, business network change, innovation and commercialization using interorganisational theory.  

    Chris has researched industrial transitions/change in the following industries: automotive manufacturing, biofuel, defense supply, software, mining, music, wind turbine, and wine.





  • Publications

    Journal papers

    McGrath, H., Medlin, C. J., & O'Toole, T. (2019). A process-based model of network capability development by a start-up firm. Industrial Marketing Management, https://doi.org/10.1016/j.indmarman.2017.11.011.

    Ellegaard, C., & Medlin, C. J. (2018). Finding good relationships – intended and realized relational governance of international fine wine exchanges. Journal of World Business, 53(6), 794-805.

    Ojansivu, I., & Medlin, C. J. (2018). To Whose Drum Are We Marching? Change in business networks through a contextual logics perspective. Industrial Marketing Management, 70(April), 141-155.

    Törnroos, J.-Å., Halinen, A., & Medlin, C. J. (2017). Dimensions of space in business network research. Industrial Marketing Management, 61(February), 10-19.

    Brodie, R. J., Benson-Rea, M., & Medlin, C. J. (2016). Branding as a Dynamic Capability: Strategic Advantage from Integrating Meanings with Identification. Marketing Theory, 17(2), 183-199.

    Medlin, C.J. & Ellegaard, C. (2015). Conceptualizing competition and rivalry in a networking business market. Industrial Marketing Management. 10.1016/j.indmarman.2015.05.009

    Medlin, C.J. & Törnroos, J.-Å. (2015). Exploring and exploiting network relationships to commercialize technology: A biofuel case. Industrial Marketing Management. 10.1016/j.indmarman.2015.05.036

    Medlin, C.J. and Jan-Åke Törnroos (2014), "Interest, Sensemaking and Adaptive Processes in Emerging Business Networks: An Australian Biofuel Case," Industrial Marketing Management, 43, (6) 1096-1107.

    Munksgaard, K. & Medlin, C.J. (2014). Self- and collective-interests: Using formal network activities for developing firms' business. Industrial Marketing Management. 43,(4) 613–621.

    Ellegaard, C., Medlin, C.J. & Geersbro, J. (2014). Value appropriation in business exchange: Literature review and future research opportunities. Journal of Business & Industrial Marketing. 29, (3) 185-198.

    Book Chapter

     Medlin, C.J. & Saren, M. (2012)  Business-to-business interactions: Slowing-down and speeding-up change to create the future. in Business-to-business marketing management, strategies, cases and solutions. M.S. Glynn & A.G. Woodside, eds. Vol. 18, Emerald, p.173-190.


  • Professional Associations

    Fellow of the Australian Marketing Institute

    Member, Australian and New Zealand Marketing Academy

    Member, European Marketing Academy


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Entry last updated: Saturday, 12 Jan 2019

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