Dr Chris Medlin

Dr Chris Medlin
 Position Associate Professor
 Org Unit Business School Office
 Email chris.medlin@adelaide.edu.au
 Telephone +61 8 8313 3361
 Location Floor/Room 10 14 ,  Nexus 10 Tower ,   North Terrace
  • Biography/ Background

    Industrial transitioning is understood through changes in business relationships and networks. Chris researches changing relationships, business network change, innovation and commercialization using interorganisational theory. Links to papers are included below.

    Chris has published papers in Industrial Marketing Management, the Journal of Business & Industrial Marketing, the Journal of Business Research,  the International Journal of Project Management, and the Journal of Business-to-business Marketing. He has co-edited a number of books on Globalisation and Marketing, as well as a Special Issue of the Industrial Marketing Management journal on "Time and Process Research in Business Network Research".

    Chris is on the editorial board of the Industrial Marketing Management journal, the Journal of Business Research, and the Journal of General Management. In addition, he is on the Editorial Review Board of the Journal of Business & Industrial Marketing and the Journal of  Business Market Management.

    Chris is a Fellow of the Australian Marketing Institute. He has been a member of the Australian Marketing Institute (AMI) for more than 20 years and  and he is a member of their Marketing Accreditation committee for higher education institutions. Chris has been awarded Certified Practising Marketer (CPM) status by the AMI.


    Chris teaches in  Strategic Marketing, Market Planning, Market Management, and Market Research. Over the years Chris has supervised student preparation of hundreds of Marketing Plans for Adelaide and Australian based businesses, government departments and non-profit organisations.


  • Qualifications

    B. Ec., Dip.Ed., Grad.Dip.Ed.Admin., MBA, Ph.D. Certified Practising Marketer
  • Teaching Interests

    Industrial Marketing - Business Relationships and Networks

    Strategic Marketing
    Market Research

  • Research Interests

    Business Relationships and Business Network (Inter-organizational Theory), generally within the Industrial Marketing and Purchasing (IMP) Group tradition.

    Three different streams of research:
    1. Conceptualisation of Business Interaction and Time (eg Medlin IMM 2004; Halinen, Medlin, and Törnroos IMM 2012; Medlin and Saren 2012)

    2. Research of business networks applying a process ontology, so as to capture dynamics.

    3. Quantitative modeling of buyer and supplier local management models to examine the interaction modes of dyads. (eg Medlin et al JBR 2005, Aurifeille and Medlin 2005, Medlin JBR 2006)

    Papers can be downloaded from the Publications List below 

    and also at


    Medlin (2003) "A Dyadic Research Program: The Interaction Possibility Model"

    Medlin (IMM 2004) "Interaction: a time perspective"

    Medlin (JBR 2006) "Self and Collective Interest in Business Relationships"

    Some recent publicatons


    Medlin, C.J. & Ellegaard, C. (2015). Conceptualizing competition and rivalry in a networking business market. Industrial Marketing Management. 10.1016/j.indmarman.2015.05.009

    Medlin, C.J. & Törnroos, J.-Å. (2015). Exploring and exploiting network relationships to commercialize technology: A biofuel case. Industrial Marketing Management. 10.1016/j.indmarman.2015.05.036

    Medlin, C.J. and Jan-Åke Törnroos (2014), "Interest, Sensemaking and Adaptive Processes in Emerging Business Networks: An Australian Biofuel Case," Industrial Marketing Management, 43, (6) 1096-1107.

    Munksgaard, K. & Medlin, C.J. (2014). Self- and collective-interests: Using formal network activities for developing firms' business. Industrial Marketing Management. 43,(4) 613–621.

    Ellegaard, C., Medlin, C.J. & Geersbro, J. (2014). Value appropriation in business exchange: Literature review and future research opportunities. Journal of Business & Industrial Marketing. 29, (3) 185-198.

    Book Chapter

     Medlin, C.J. & Saren, M. (2012)  Business-to-business interactions: Slowing-down and speeding-up change to create the future. in Business-to-business marketing management, strategies, cases and solutions. M.S. Glynn & A.G. Woodside, eds. Vol. 18, Emerald, p.173-190.



  • Publications

  • Professional Associations

    Fellow of the Australian Marketing Institute

    Member, Australian and New Zealand Marketing Academy

    Member, European Marketing Academy


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Entry last updated: Friday, 3 Aug 2018

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