Mr Craig McCallum

Mr Craig McCallum
 Position Program Director, Online Transition Project
 Org Unit Division of Academic and Student Engagement
 Email craig.mccallum@adelaide.edu.au
 Location Floor/Room Ground Floor ,  Ligertwood ,   North Terrace

  • Biography/ Background

    Craig McCallum has extensive experience in providing strategic leadership within large-scale organisations to achieve their long term strategic product portfolio, market share and brand, sales and operational objectives.

    Craig has competently led strategic teams across marketing and branding, national front line services, global product portfolio’s (Asia Pacific and Europe), multi location corporate services functions and large scale change management initiatives within organisations including Vocational Education & Training (VET) Institutions, Universities, Government Departments, ASX top 150 and private companies.

    Craig is highly competent at creating innovative and influential marketing and communications strategies and programs; driving strong stakeholder relationship management and engagement initiatives to maximise results, and has demonstrated experience in enhancing competitive B2B and B2C product and service portfolios as well as identifying and responding to competitive market opportunities that exceed financial and organisational targets.

    Craig holds a Bachelor of Business Management (Hons) University of Queensland, and a Masters of Business Technology, University of NSW.

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Entry last updated: Thursday, 23 Mar 2023

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